North America Wallpaper Market Report (2021-2031) by Scope, Segmentation, Dynamics, and Competitive Analysis

The North America wallpaper market size is expected to reach US$ 7,914.36 million by 2031 from US$ 6,032.95 million in 2023. The market is estimated to record a CAGR of 3.5% from 2023 to 2031.

Executive Summary and North America Wallpaper Market Analysis:

The wallpaper market in North America is segmented into the US, Canada, and Mexico. Factors such as cost-effectiveness and good durability of wallpaper, growing demand for interior decoration, and rising construction activities in the region positively impact the wallpaper market. In addition, with rapid development and urbanization, the construction industry in North America is also growing. The surge in construction activities owing to the rising population and rapidly growing commercial sector is also fueling the construction sector's growth in North America. It is one of the major contributors to the region's economy. The construction sector in North America is rapidly developing owing to a robust economy and increased federal and state financing for public works and institutional structures. As per the Associated General Contractors of America (AGC), the construction industry in the US annually creates US$ 1.4 trillion worth of structures. The growing availability of eco-friendly and sustainable wallpaper options is a major factor contributing to the growth of the wallpaper market in North America. As a result, manufacturers are focused on launching products made from recyclable materials, low-volatile organic compound inks, and wallpapers that provide healthy indoor air quality without compromising on design and durability. These wallpapers have gained wide acceptance as they are lightweight, can be conveniently installed, and offer a better appearance. Many domestic and international corporations involved in manufacturing wallpapers have a substantial presence in North America. Milton and King, Walls Republic US, and Burke Decor LLC are a few of the key players operating in the North America wallpaper market. These manufacturers are investing significantly in research and development related to wallpaper, which is anticipated to fuel the market growth during the forecast period.

North America Wallpaper Market Strategic Insights

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North America Wallpaper Market Segmentation Analysis

Key segments that contributed to the derivation of the North America wallpaper market analysis are type and end use.

• Based on type, the North America wallpaper market is segmented into paper based, vinyl based, fabric based, and others. The vinyl based held the largest share of the market in 2023.
• Based on end-use, the North America wallpaper market is bifurcated into residential and non-residential. The non-residential held a larger share of the market in 2023.

North America Wallpaper Market Outlook

The building & construction industry is majorly focusing on practicing sustainable construction to promote healthy and environmentally friendly living. As many individuals and businesses seek to reduce their carbon footprint, they opt for eco-friendly options. Traditional wallpaper often relies on vinyl, which is harmful to the environment as it is nonbiodegradable and emits volatile organic compounds (VOCs). Further, manufacturers offer wallpapers made from cork, grass cloth, bamboo, and recycled paper. These alternatives reduce environmental impact and provide unique texture and aesthetics, appealing to those who value both sustainability and design innovation.

The rising preference for eco-friendly wallpapers is also reflected in the adoption of certifications such as Leadership in Energy and Environmental Design (LEED) and Forest Stewardship Council (FSC). These certifications assure consumers that the products meet stringent environmental and sustainability standards. Many wallpaper manufacturers have adapted to this shift by offering eco-friendly products without compromising design and durability. For instance, in May 2024, Kernow Coatings launched the Eco Pro Lite, a 40% less plastic and synthetic toner with excellent print quality, addressing the growing demand for sustainable materials. This versatile media is ideal for indoor displays, outdoor signage, and promotional materials, offering exceptional print quality. Thus, the increasing preference for sustainability and eco-friendly building materials is expected to bring new trends into the wallpaper market over the coming years.

North America Wallpaper Market Country Insights

Based on country, the North America wallpaper market comprises the US, Canada, and Mexico. The US held the largest share in 2023.

The US has become a leading clinical research destination. Nearly half of the clinical trials are conducted in the US. Additionally, most pharmaceutical research companies prefer to conduct clinical trials in the US due to established medical infrastructure, rapid approval timelines, a favorable regulatory framework, and accepted clinical trial-generated data globally. A World Health Organization (WHO) report states that the US had the highest number of clinical trials, with 157,618 trials in 2021. The growth of the clinical trials market in the US can be attributed to innovative products launched by companies for applications in clinical trials. Medical Metrics, a clinical research organization (CRO) providing various services for clinical trials, offers "Assessa." This product assists in the decision-making process of drug discovery and related clinical studies. It helps discover drugs for neurological disorders, such as dementia, cognitive impairment, Alzheimer's disease, Parkinson's Disease, Schizophrenia, and other memory-related diseases. The rising number of clinical trials in the US favors the growth of the clinical trials market in the country.

North America Wallpaper Market Report Highlights

North America Wallpaper Market Company Profiles

Some of the key players operating in the market Milton & King Pty Ltd.; Walls Republic US; A-Street Prints; Abigail Edwards; Glamora Srl; Coordonné; Boråstapeter AB; Sanderson Design Group; Asian Paints Ltd; Wall&decò S.r.l.; Galerie Limited; Farrow and Ball Ltd; Osborne and Little; Cole and Son (Wallpapers) Ltd; and Holden Décor, among others. These players are adopting various strategies such as expansion, product innovation, and mergers and acquisitions to provide innovative products to their consumers and increase their market share.

North America Wallpaper Market Research Methodology :

The following methodology has been followed for the collection and analysis of data presented in this report:

• Secondary Research

The research process begins with comprehensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data for each market. Commonly referenced secondary research sources include, but are not limited to:

• Company websites, annual reports, financial statements, broker analyses, and investor presentations.
• Industry trade journals and other relevant publications.
• Government documents, statistical databases, and market reports.
• News articles, press releases, and webcasts specific to companies operating in the market.

Note: All financial data included in the Company Profiles section has been standardized to USD. For companies reporting in other currencies, figures have been converted to USD using the relevant exchange rates for the corresponding year.

• Primary Research

The Insight Partners conducts a significant number of primary interviews each year with industry stakeholders and experts to validate its data analysis, and gain valuable insights. These research interviews are designed to:

• Validate and refine findings from secondary research.
• Enhance the expertise and market understanding of the analysis team.
• Gain insights into market size, trends, growth patterns, competitive dynamics, and future prospects.

Primary research is conducted via email interactions and telephone interviews, encompassing various markets, categories, segments, and sub-segments across different regions. Participants typically include:

• Industry stakeholders: Vice Presidents, business development managers, market intelligence managers, and national sales managers
• External experts: Valuation specialists, research analysts, and key opinion leaders with industry-specific expertise

North America Wallpaper Market Country and Regional Insights