Europe Wallpaper Market Report (2021-2031) by Scope, Segmentation, Dynamics, and Competitive Analysis
No. of Pages: 134 | Report Code: BMIRE00032132 | Category: Consumer Goods
No. of Pages: 134 | Report Code: BMIRE00032132 | Category: Consumer Goods
The Europe wallpaper market size is expected to reach US$ 8,910.06 million by 2031 from US$ 6,512.54 million in 2023. The market is estimated to record a CAGR of 4.0% from 2023 to 2031.
The construction sector in Europe continues to expand, fueled by a rising population and growing government spending on infrastructure building. The sector generates 10% of the gross domestic product (GDP) in the European Union and provides 20 million jobs. According to the FIEC–European Construction Industry Federation, the volume of construction works rose by 15.1% in December 2022 as compared with December 2021. The increase highlighted capital repair works (+34.7%), current maintenance and repair works (+29.6%), and new construction works (+7.0%). The restoration of old buildings in countries such as Italy and Spain is propelling the development of the wallpaper market in Europe. In addition, with ongoing infrastructure development and renovation projects in Europe, there is an increased need for wallpaper in various construction applications. The region is witnessing rapid shifts in remodeling business trends, such as remodeling for accessibility, style mashing-up, customizations, and technological integrations, which are fueling the demand for wallpapers.
The increasing availability of eco-friendly and sustainable wallpaper options is a major factor contributing to the growth of the wallpaper market in Europe. Many manufacturers have adapted to this shift by offering environmentally conscious consumers without compromising on design and durability. For instance, in May 2024, Kernow Coatings launched the Eco Pro Lite, a 40% less plastic toner synthetic with excellent print quality, addressing the growing demand for sustainable materials. This versatile media is ideal for indoor displays, outdoor signage, and promotional materials, offering exceptional print quality.
Key segments that contributed to the derivation of the Europe wallpaper market analysis are type and end use.
Many end-users focus on creating personalized and visually appealing living spaces, boosting the demand for versatile and decorative wallpaper solutions. People are spending more time at home, and homeowners are taking on various decorating tasks, including wallpaper installation. Also, the evolving preferences of the younger generation, such as millennials and Gen Z, contribute to increased wallpaper demand. The demographic group has a greater inclination toward personalized and expressive home décor, often seeking unique wallpaper designs to reflect individual style and create a sense of ambiance in their living space. As a result, manufacturers are introducing a diverse range of patterns, textures, and finishes in wallpapers that cater to consumer needs. For instance, in February 2024, Life n Colors, a renowned luxury wallpaper brand, introduced its latest collection, Suneherii, featuring intricate detailing and a new standard for ultra-luxury wallpaper designs. Also, in March 2024, Lisa Fine, a Texas textile designer, launched Persian Garden, the first wallpaper line, in collaboration with Italy's San Patrignano Design Lab. Furthermore, the rising popularity of home staging, inspiring offices, and real estate photography drives the demand for wallpaper as it enhances the visual appeal of residential properties. Therefore, the rise in home décor and interior design activities is expected to create a significant opportunity for the growth of the wallpaper market during the forecast period.
Based on country, the Europe wallpaper market comprises Germany, France, the UK, Italy, Russia, and the Rest of Europe. The Rest of Europe held the largest share in 2023.
Russia, Austria, Poland, Portugal, the Netherlands, and Belgium are among the major countries in the Rest of Europe wallpaper market. These countries have registered slow yet remarkable growth in the production and consumption of wallpaper. The demand for wallpaper in the Rest of Europe is expected to rise over the forecast period owing to growing investments in product innovation by manufacturers, along with the increasing number of applications such as commercial and residential spaces. Also, robust growth in the product offerings is driving the market in the Rest of Europe.
| Report Attribute | Details |
|---|---|
| Market size in 2023 | US$ 6,512.54 Million |
| Market Size by 2031 | US$ 8,910.06 Million |
| CAGR (2023 - 2031) | 4.0% |
| Historical Data | 2021-2022 |
| Forecast period | 2024-2031 |
| Segments Covered |
By Type
|
| Regions and Countries Covered | Europe
|
| Market leaders and key company profiles |
|
Some of the key players operating in the market Milton & King Pty Ltd.; Walls Republic US; A-Street Prints; Abigail Edwards; Glamora Srl; Coordonné; Boråstapeter AB; Sanderson Design Group; Asian Paints Ltd; Wall&decò S.r.l.; Galerie Limited; Farrow and Ball Ltd; Osborne and Little; Cole and Son (Wallpapers) Ltd; and Holden Décor, among others. These players are adopting various strategies such as expansion, product innovation, and mergers and acquisitions to provide innovative products to their consumers and increase their market share.
The following methodology has been followed for the collection and analysis of data presented in this report:
The research process begins with comprehensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data for each market. Commonly referenced secondary research sources include, but are not limited to:
Note: All financial data included in the Company Profiles section has been standardized to USD. For companies reporting in other currencies, figures have been converted to USD using the relevant exchange rates for the corresponding year.
The Insight Partners conducts a significant number of primary interviews each year with industry stakeholders and experts to validate its data analysis and gain valuable insights. These research interviews are designed to:
Primary research is conducted via email interactions and telephone interviews, encompassing various markets, categories, segments, and sub-segments across different regions. Participants typically include:
The Europe Wallpaper Market is valued at US$ 6,512.54 Million in 2023, it is projected to reach US$ 8,910.06 Million by 2031.
As per our report Europe Wallpaper Market, the market size is valued at US$ 6,512.54 Million in 2023, projecting it to reach US$ 8,910.06 Million by 2031. This translates to a CAGR of approximately 4.0% during the forecast period.
The Europe Wallpaper Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Europe Wallpaper Market report:
The Europe Wallpaper Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The Europe Wallpaper Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the Europe Wallpaper Market value chain can benefit from the information contained in a comprehensive market report.
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