At 4.0% CAGR, Europe Wallpaper Market is Projected to be Worth US$ 8,910.06 Million by 2031, Says Business Market Insights

According to Business Market Insights' research, the Europe wallpaper market was valued at US$ 6,512.54 million in 2023 and is expected to reach US$ 8,910.06 million by 2031, registering a CAGR of 4.0% from 2023 to 2031. Advantages of vinyl based wallpaper and increasing home décor and interior design activities are among the critical factors attributed to the Europe wallpaper market expansion.

Vinyl-based wallpaper is gaining popularity among customers owing to its wide range of advantages for both residential and commercial applications. The durability and longevity of vinyl-based wallpaper are among its key benefits; the robust, scratch-resistant nature of vinyl allows it to withstand wear and tear, particularly in high-traffic areas, while maintaining its water-vibrant colors and patterns over time. In addition, the water resistance and washability properties of vinyl-based wallpaper make it ideal for moisture-prone areas such as bathrooms and kitchens, where easy cleaning is essential. This practicality of vinyl-based wallpaper, combined with a wide range of design options enabled by modern printing technologies, allows for creative integration into various designs. This type of wallpaper is also easier to install and remove compared to traditional paper-based options, making them more user-friendly—especially for those who frequently change their décor. Further, a few vinyl wallpapers are designed with low VOC emission, improving indoor air quality and catering to eco-conscious consumers. Thus, the advantages of vinyl-based wallpaper fuel the wallpaper market growth.

On the contrary, availability of alternative hampers the growth of Europe wallpaper market.

Based on type, the Europe wallpaper market is segmented into paper based, vinyl based, fabric based, and others. The vinyl based segment held 38.2% share of the Europe wallpaper market in 2023, amassing US$ 2,484.92 million. It is projected to garner US$ 3,443.88 million by 2031 to expand at 4.2% CAGR during 2023–2031.

Based on end use, the Europe wallpaper market is bifurcated into residential and non-residential. The non-residential segment held 54.4% share of the Europe wallpaper market in 2023, amassing US$ 3,542.54 million. It is projected to garner US$ 4,749.35 million by 2031 to expand at 3.7% CAGR during 2023–2031.

Based on country, the Europe wallpaper market is segmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. The Rest of Europe held 35.4% share of Europe wallpaper market in 2023, amassing US$ 2,302.38 million. It is projected to garner US$ 2,996.29 million by 2031 to expand at 3.3% CAGR during 2023–2031.

Key players operating in the wallpaper market are Milton & King Pty Ltd.; Walls Republic US; A-Street Prints; Abigail Edwards; Glamora Srl; Coordonné; Boråstapeter AB; Sanderson Design Group; Asian Paints Ltd; Wall&decò S.r.l.; Galerie Limited; Farrow and Ball Ltd; Osborne and Little; Cole and Son (Wallpapers) Ltd; and Holden Décor, among others.

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