Middle East & Africa Wallpaper Market Report (2021-2031) by Scope, Segmentation, Dynamics, and Competitive Analysis

The Middle East & Africa wallpaper market size is expected to reach US$ 3,422.37 million by 2031 from US$ 2,672.83 million in 2023. The market is estimated to record a CAGR of 3.1% from 2023 to 2031.

Executive Summary and Middle East & Africa Wallpaper Market Analysis:

The Middle East & Africa wallpaper market is segmented into South Africa, Saudi Arabia, and the UAE. A rise in demand from real estate developers and a surge in infrastructural projects are driving the wallpaper market. The rising urban population plays a major role in increasing the construction of private residential buildings in semi-urban and urban cities. Governments of various countries in the Middle East & Africa are investing heavily in large-scale construction projects, including iconic skyscrapers, modern transportation networks, and expansive residential and commercial complexes.
According to the United Nations Development Programme, in UAE, the total population residing in urban areas reached 55.8% in 2015 and will reach 58% by 2030. Rapid urbanization, along with an increase in government spending on infrastructure development under various programs such as Saudi Vision 2030 and Abu Dhabi Economic Vision 2030 in the Middle East & Africa, is accelerating construction activities. In addition, an increase in investments in offices, malls, colleges, schools, universities, and hospitals and global expansion of the hotel business in the region are supporting regional revenue growth. This emphasis on infrastructure expansion has created a need for wallpaper for these structures. Therefore, the utilization of wallpaper in residential and commercial buildings is expected to provide growth opportunities to the market players during the forecast period.

Middle East & Africa Wallpaper Market Strategic Insights

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Middle East & Africa Wallpaper Market Segmentation Analysis

Key segments that contributed to the derivation of the Middle East & Africa wallpaper market analysis are type and end-use.

• Based on type, the Middle East & Africa wallpaper market is segmented into paper based, vinyl based, fabric based, and others. The vinyl based held the largest share of the market in 2023.
• Based on end-use, the Middle East & Africa wallpaper market is bifurcated into residential and non-residential. The non-residential held a larger share of the market in 2023.

Middle East & Africa Wallpaper Market Outlook

The non-residential construction sector experiences a continuous need for non-residential developments. For instance, the UAE government has been concentrating on building public infrastructure. The UAE Vision 2021 is a noteworthy program that outlines strategic goals in multiple sectors, including infrastructure, with the aim of establishing a diversified economy. Huge investments have been made in various renewable energy projects and initiatives under the Dubai 2030 Urban Master Plan with the same goal in mind. Also, in 2023, the construction market of the UAE has been reported the size US$ 94 billion and is growing towards the achievable growth rate of 3% in the next 3-4 years. Moreover, the key noticeable infrastructure projects that have been completed in UAE are Dubai Expo 2020, Abu Dhabi’s Sustainable City, Jebel Ali Port Expansion, and The Etihad Rail Project. The post-COVID real estate market in the country experienced a notable upswing in prices, which was ascribed to tourism and other economic endeavors. The construction of hotels, resorts, shopping malls, office towers, and entertainment complexes to cater to the growing influx of population and businesses has aided the demand growth of wallpapers. Furthermore, the increased demand for non-residential and institutional spaces, including offices, retail stores, hospitals, and educational facilities, has led to a surge in the need for quality and visually appealing wallcovering to enhance these spaces' interior design and ambiance. Manufacturers are responding to this demand growth by introducing innovative wallpaper designs, textures, and materials catering to the non-residential construction sector's aesthetic preferences and functional requirements. Thus, the proliferating non-residential construction sector drives the wallpaper market.

Middle East & Africa Wallpaper Market Country Insights

Based on country, the Middle East & Africa wallpaper market comprises South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The Rest of Middle East & Africa held the largest share in 2023.

Egypt, Nigeria, Oman, Qatar, Kuwait, Iran, Turkey, and Kenya are among the major economies in the Rest of Middle East & Africa wallpaper market. The growth rate of the wallpaper market in the Rest of Middle East & Africa is moderate, while many national and international manufacturers are trying to penetrate the untapped market in these countries. Also, growing awareness regarding the advantages associated with wallpapers and a surge in construction activities are the key factors that are anticipated to fuel the wallpaper market growth in the Rest of Middle East & Africa during the forecast period.

Middle East & Africa Wallpaper Market Report Highlights

Middle East & Africa Wallpaper Market Company Profiles

Some of the key players operating in the market inlcude Milton & King Pty Ltd.; Walls Republic US; A-Street Prints; Abigail Edwards; Glamora Srl; Coordonné; Boråstapeter AB; Sanderson Design Group; Asian Paints Ltd; Wall&decò S.r.l.; Galerie Limited; Farrow & Ball Ltd; Osborne & Little; Cole & Son (Wallpapers) Ltd; and Holden Décor among others. These players are adopting various strategies such as expansion, product innovation, and mergers and acquisitions to provide innovative products to their consumers and increase their market share.

Middle East & Africa Wallpaper Market Research Methodology :

The following methodology has been followed for the collection and analysis of data presented in this report:

• Secondary Research

The research process begins with comprehensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data for each market. Commonly referenced secondary research sources include, but are not limited to:

• Company websites, annual reports, financial statements, broker analyses, and investor presentations.
• Industry trade journals and other relevant publications.
• Government documents, statistical databases, and market reports.
• News articles, press releases, and webcasts specific to companies operating in the market.

Note: All financial data included in the Company Profiles section has been standardized to USD. For companies reporting in other currencies, figures have been converted to USD using the relevant exchange rates for the corresponding year.

• Primary Research

The Insight Partners conducts a significant number of primary interviews each year with industry stakeholders and experts to validate its data analysis and gain valuable insights. These research interviews are designed to:

• Validate and refine findings from secondary research.
• Enhance the expertise and market understanding of the analysis team.
• Gain insights into market size, trends, growth patterns, competitive dynamics, and future prospects.

Primary research is conducted via email interactions and telephone interviews, encompassing various markets, categories, segments, and sub-segments across different regions. Participants typically include:

• Industry stakeholders: Vice Presidents, business development managers, market intelligence managers, and national sales managers
• External experts: Valuation specialists, research analysts, and key opinion leaders with industry-specific expertise

Middle East & Africa Wallpaper Market Country and Regional Insights