South & Central America Wallpaper Market Report (2021-2031) by Scope, Segmentation, Dynamics, and Competitive Analysis
No. of Pages: 122 | Report Code: BMIRE00032135 | Category: Consumer Goods
No. of Pages: 122 | Report Code: BMIRE00032135 | Category: Consumer Goods
The South & Central America wallpaper market size is expected to reach US$ 869.66 million by 2031 from US$ 699.52 million in 2023. The market is estimated to record a CAGR of 2.8% from 2023 to 2031.
The wallpaper market in South & Central America is segmented into Brazil, Argentina, and the Rest of South & Central America. The rising household income levels and the increasing number of people migrating from rural to urban areas are contributing to the growth of the residential construction sector in the region. The augmented focus on affordable housing by both public and private sectors might propel development in the residential construction sector, thereby boosting the usage of wallpaper in construction applications. Further, the key players in the region can boost their market share by focusing on product development and innovations. The surge in investment in research and development activities and technological innovations related to wallpaper is also expected to support the market growth during the forecast period.
The tourism industry has driven the hospitality sector's growth, where the use of wallpaper for hotel interiors and commercial spaces is becoming increasingly common. With a rise in tourism, the region is witnessing a rise in investment in residential and commercial real estate, creating a demand for premium wallpaper products.
Key segments that contributed to the derivation of the South & Central America wallpaper market analysis are type and end use.
The building & construction industry is majorly focusing on practicing sustainable construction to promote healthy and environmentally friendly living. As many individuals and businesses seek to reduce their carbon footprint, they opt for eco-friendly options. Traditional wallpaper often relies on vinyl, which is harmful to the environment as it is nonbiodegradable and emits volatile organic compounds (VOCs). Further, manufacturers offer wallpapers made from cork, grass cloth, bamboo, and recycled paper. These alternatives reduce environmental impact and provide unique texture and aesthetics, appealing to those who value both sustainability and design innovation.
The rising preference for eco-friendly wallpapers is also reflected in the adoption of certifications such as Leadership in Energy and Environmental Design (LEED) and Forest Stewardship Council (FSC). These certifications assure consumers that the products meet stringent environmental and sustainability standards. Many wallpaper manufacturers have adapted to this shift by offering eco-friendly products without compromising design and durability. For instance, in May 2024, Kernow Coatings launched the Eco Pro Lite, a 40% less plastic and synthetic toner with excellent print quality, addressing the growing demand for sustainable materials. This versatile media is ideal for indoor displays, outdoor signage, and promotional materials, offering exceptional print quality. Thus, the increasing preference for sustainability and eco-friendly building materials is expected to bring new trends into the wallpaper market over the coming years.
Based on country, the South & Central America wallpaper market comprises Brazil, Argentina, and the Rest of South & Central America. Brazil held the largest share in 2023.
Brazil is the largest country in South & Central America, witnessing profitable growth in the wallpaper market. It is one of the leading countries in terms of technological advancement in South & Central America. The growth of the construction sector, including residential and non-residential industries, is expected to fuel the wallpaper market in Brazil in the upcoming years. Further, the Government of Brazil has conducted a massive privatization initiative through the pipeline of concession auctions and regulatory reforms to attract financing into its infrastructure development industry. In addition, the end of expansionary fiscal policy with the state financing economic growth creates more opportunities for foreign investors and suppliers. The privatization measures proposed by the government are projected to raise between US$ 50 billion and US$ 62.5 billion in the coming years. This initiative is expected to fuel the growth of the construction industry in Brazil and boost the demand for construction materials, including wallpaper, in the coming years.
| Report Attribute | Details |
|---|---|
| Market size in 2023 | US$ 699.52 Million |
| Market Size by 2031 | US$ 869.66 Million |
| CAGR (2023 - 2031) | 2.8% |
| Historical Data | 2021-2022 |
| Forecast period | 2024-2031 |
| Segments Covered |
By Type
|
| Regions and Countries Covered | South and Central America
|
| Market leaders and key company profiles |
|
Some of the key players operating in the market Milton & King Pty Ltd.; Walls Republic US; A-Street Prints; Abigail Edwards; Glamora Srl; Coordonné; Boråstapeter AB; Sanderson Design Group; Asian Paints Ltd; Wall&decò S.r.l.; Galerie Limited; Farrow & Ball Ltd; Osborne & Little; Cole & Son (Wallpapers) Ltd; and Holden Décor, among others. These players are adopting various strategies such as expansion, product innovation, and mergers and acquisitions to provide innovative products to their consumers and increase their market share.
The following methodology has been followed for the collection and analysis of data presented in this report:
The research process begins with comprehensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data for each market. Commonly referenced secondary research sources include, but are not limited to:
Note: All financial data included in the Company Profiles section has been standardized to USD. For companies reporting in other currencies, figures have been converted to USD using the relevant exchange rates for the corresponding year.
The Insight Partners conducts a significant number of primary interviews each year with industry stakeholders and experts to validate its data analysis, and gain valuable insights. These research interviews are designed to:
Primary research is conducted via email interactions and telephone interviews, encompassing various markets, categories, segments, and sub-segments across different regions. Participants typically include:
The South & Central America Wallpaper Market is valued at US$ 699.52 Million in 2023, it is projected to reach US$ 869.66 Million by 2031.
As per our report South & Central America Wallpaper Market, the market size is valued at US$ 699.52 Million in 2023, projecting it to reach US$ 869.66 Million by 2031. This translates to a CAGR of approximately 2.8% during the forecast period.
The South & Central America Wallpaper Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the South & Central America Wallpaper Market report:
The South & Central America Wallpaper Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The South & Central America Wallpaper Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the South & Central America Wallpaper Market value chain can benefit from the information contained in a comprehensive market report.
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