Asia Pacific Wallpaper Market Report (2021-2031) by Scope, Segmentation, Dynamics, and Competitive Analysis
No. of Pages: 129 | Report Code: BMIRE00032133 | Category: Consumer Goods
No. of Pages: 129 | Report Code: BMIRE00032133 | Category: Consumer Goods
The Asia Pacific wallpaper market size is expected to reach US$ 21,434.56 million by 2031 from US$ 14,628.77 million in 2023. The market is estimated to record a CAGR of 4.9% from 2023 to 2031.
The market for wallpapers is rapidly growing across Asia Pacific, driven by rising urbanization, surging disposable incomes, and growing interest in interior design. As countries in this region experience economic growth, the demand for aesthetically appealing home and office interiors has increased. Wallpaper, being a cost-effective and versatile option for interior decoration, has gained popularity among consumers. Further, the rise in housing developments and a surge in the urban middle-class population are a few factors driving the wallpaper market in Asia Pacific.
Asia Pacific has been recognized as one of the prominent markets for wallpaper owing to the surge in construction activities. For instance, government initiatives and policies such as Make-in-India encourage the construction of manufacturing plants in India. The growing number of wallpaper users in numerous residential and commercial sectors will continue to fuel the demand for wallpapers in Asia Pacific during the forecast period. For instance, the construction industry in India is the second largest industry after agriculture, accounting for ~11% of the country's GDP.
Key players operating in the Asia Pacific wallpaper market are Asian Paints, Berger Paints, D Dandeacute;cor, Marshalls Wallcoverings, Eximus Wallpaper, Life n Colors, etc. In recent years, major manufacturers have focused on product development and innovation and product portfolio expansion. For instance, in February 2024, Life n Colors, a renowned luxury wallpaper brand, introduced its latest collection, Suneherii, featuring intricate detailing and a new standard for ultra-luxury wallpaper designs.

Key segments that contributed to the derivation of the Asia Pacific wallpaper market analysis are type and end-use.
Vinyl-based wallpaper is gaining popularity among customers owing to its wide range of advantages for both residential and commercial applications. The durability and longevity of vinyl-based wallpaper are among its key benefits; the robust, scratch-resistant nature of vinyl allows it to withstand wear and tear, particularly in high-traffic areas, while maintaining its water-vibrant colors and patterns over time. In addition, the water resistance and washability properties of vinyl-based wallpaper make it ideal for moisture-prone areas such as bathrooms and kitchens, where easy cleaning is essential. This practicality of vinyl-based wallpaper, combined with a wide range of design options enabled by modern printing technologies, allows for creative integration into various designs. This type of wallpaper is also easier to install and remove compared to traditional paper-based options, making them more user-friendly—especially for those who frequently change their décor. Further, a few vinyl wallpapers are designed with low VOC emission, improving indoor air quality and catering to eco-conscious consumers. Thus, the advantages of vinyl-based wallpaper fuel the wallpaper market growth.
Based on country, the Asia Pacific wallpaper market comprises Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. China held the largest share in 2023.
China is one of the fastest growing economies worldwide. Almost all industries in the country are flourishing owing to improving living standards, increasing population, and growing per capita income. As per the International Trade Administration, China is the largest construction market worldwide. The total investment in new infrastructure during the 14th Five-Year Plan period (2021–2025) will reach approximately US$ 4.2 trillion (27 trillion yuan). In addition to the continuous population growth, rising household income levels and the increasing number of people migrating from rural to urban areas favor the proliferation of the residential construction industry in the country. The augmented focus on affordable housing by the public and private sectors further contributes to progress in the residential construction industry, thereby boosting the demand for wallpaper. Further, the housing authorities of Hong Kong have launched various measures, and officials aim to offer 301,000 public housing units by 2030. Such proactive initiatives by the Government of China fuel the wallpaper market growth in the country.
| Report Attribute | Details |
|---|---|
| Market size in 2023 | US$ 14,628.77 Million |
| Market Size by 2031 | US$ 21,434.56 Million |
| CAGR (2023 - 2031) | 4.9% |
| Historical Data | 2021-2022 |
| Forecast period | 2024-2031 |
| Segments Covered |
By Type
|
| Regions and Countries Covered | Asia Pacific
|
| Market leaders and key company profiles |
|
Some of the key players operating in the market include Milton & King Pty Ltd.; Walls Republic US; A-Street Prints; Abigail Edwards; Glamora Srl; Coordonné; Boråstapeter AB; Sanderson Design Group; Asian Paints Ltd; Wall&decò S.r.l.; Galerie Limited; Farrow & Ball Ltd; Osborne & Little; Cole & Son (Wallpapers) Ltd; and Holden Décor, among others. These players are adopting various strategies such as expansion, product innovation, and mergers and acquisitions to provide innovative products to their consumers and increase their market share.
The following methodology has been followed for the collection and analysis of data presented in this report:
The research process begins with comprehensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data for each market. Commonly referenced secondary research sources include, but are not limited to:
Note: All financial data included in the Company Profiles section has been standardized to USD. For companies reporting in other currencies, figures have been converted to USD using the relevant exchange rates for the corresponding year.
The Insight Partners conducts a significant number of primary interviews each year with industry stakeholders and experts to validate its data analysis, and gain valuable insights. These research interviews are designed to:
Primary research is conducted via email interactions and telephone interviews, encompassing various markets, categories, segments, and sub-segments across different regions. Participants typically include:

The Asia Pacific Wallpaper Market is valued at US$ 14,628.77 Million in 2023, it is projected to reach US$ 21,434.56 Million by 2031.
As per our report Asia Pacific Wallpaper Market, the market size is valued at US$ 14,628.77 Million in 2023, projecting it to reach US$ 21,434.56 Million by 2031. This translates to a CAGR of approximately 4.9% during the forecast period.
The Asia Pacific Wallpaper Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Asia Pacific Wallpaper Market report:
The Asia Pacific Wallpaper Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The Asia Pacific Wallpaper Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the Asia Pacific Wallpaper Market value chain can benefit from the information contained in a comprehensive market report.