North America Wallpaper Market
North America Wallpaper Market is growing at a CAGR of 3.5% to reach US$ 7,914.36 Million by 2031 from US$ 6,032.95 Million in 2023 by Type, End-use.

Published On: Sep 2025

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North America Wallpaper Market

At 3.5% CAGR, North America Wallpaper Market is Projected to be Worth US$ 7,914.36 Million by 2031, Says Business Market Insights

According to Business Market Insights' research, the North America wallpaper market was valued at US$ 6,032.95 million in 2023 and is expected to reach US$ 7,914.36 million by 2031, registering a CAGR of 3.5% from 2023 to 2031. Proliferating non-residential construction sector and increasing demand for sustainable and eco-friendly products are among the critical factors attributed to the North America wallpaper market expansion.

The non-residential construction sector experiences a continuous need for non-residential developments. According to the US Commerce Department reported an 11.3% increase in total construction spending to $2.05 trillion as of November 2022. Actual construction spending reached $1.8 billion through November 2023, 6.2% higher than the previous year. Private nonresidential construction spending reached $698.2 billion, private residential construction at $896.8 billion, and public construction at $455.1 billion. The construction of hotels, resorts, shopping malls, office towers, and entertainment complexes to cater to the growing influx of population and businesses has aided the demand growth of wallpapers. Furthermore, the increased demand for non-residential and institutional spaces, including offices, retail stores, hospitals, and educational facilities, has led to a surge in the need for quality and visually appealing wallcovering to enhance these spaces' interior design and ambiance. Manufacturers are responding to this demand growth by introducing innovative wallpaper designs, textures, and materials catering to the non-residential construction sector's aesthetic preferences and functional requirements. Thus, the proliferating non-residential construction sector drives the wallpaper market.

On the contrary, availability of alternative hampers the growth of North America wallpaper market.

Based on type, the North America wallpaper market is segmented into paper based, vinyl based, fabric based, and others. The vinyl based segment held 39.2% share of the North America wallpaper market in 2023, amassing US$ 2,365.55 million. It is projected to garner US$ 3,123.82 million by 2031 to expand at 3.5% CAGR during 2023–2031.

Based on end-use, the North America wallpaper market is Bifurcated into residential and non-residential. The non-residential segment held 57.1% share of the North America wallpaper market in 2023, amassing US$ 3,447.78 million. It is projected to garner US$ 4,436.43 million by 2031 to expand at 3.2% CAGR during 2023–2031.

Based on country, the North America wallpaper market is segmented into the US, Canada, and Mexico. The US held 86.9% share of North America wallpaper market in 2023, amassing US$ 5,240.22 million. It is projected to garner US$ 6,908.59 million by 2031 to expand at 3.5% CAGR during 2023–2031.

Key players operating in the wallpaper market are Milton & King Pty Ltd.; Walls Republic US; A-Street Prints; Abigail Edwards; Glamora Srl; Coordonné; Boråstapeter AB; Sanderson Design Group; Asian Paints Ltd; Wall&decò S.r.l.; Galerie Limited; Farrow and Ball Ltd; Osborne & Little; Cole & Son (Wallpapers) Ltd; and Holden Décor, among others.

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