Europe Trade Promotion Management Software Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Deployment Type (Cloud and On-Premise), Application (Small & Medium-size Enterprises and Large Enterprises), and End-User (Retail and Consumer Goods, IT Services, Pharmaceutical, Manufacturing, and Others)

Code: TIPRE00024779 | Pages: 131 | Industry: Technology, Media and Telecommunications | Date: Sep 2021
Covid

Market Introduction

Germany, Russia, France, the UK, and Italy are the major countries in Europe. The countries are known for large-scale industrialization and urbanization. Thus, they hold great potential for adopting advanced solutions that boost the productivity of various industrial and urban processes. European countries are concentrated with prominent industries such as retail and consumer goods companies. In addition, Norway, Finland, Sweden, the Netherlands, Denmark, and Switzerland are the other European countries having robust contribution to the tech strength of the region. These countries are also anticipated to nurture the growth of the trade promotion management software market in Europe in coming years. Investments in trade promotion management strategies to boost sales is the major factor driving the growth of the Europe trade promotion management software market.

The COVID-19 pandemic in Europe has had a diverse impact on various nations, since only a few nations have reported an increase in the number of virus-infected cases, resulting in stringent and long-term lockdown periods or social isolation standards. Germany, Italy, France, the UK, and Ireland have witnessed huge decline in their respective trade businesses. In the wake of COVID-19 outbreak, the retail sector experienced various ups and down in sales and investments in boosting their channel, which restricted the investments in promotion activities. On the contrary, the western European countries have matured IT infrastructure owing to the high awareness related to the advanced technologies, strong internet infrastructure, and capital investment capability among companies in the region.  All mentioned factors are boosting e-commerce in Europe. In 2019, the e-commerce market of B2C in Europe was majorly dominated by the UK, France, Sweden, Germany, and Russia. As e-commerce marketing is a practice of utilizing promotional tactics to drive customer traffic into online store and converting them into buyers, the use of trade promotion management software is expected to act as a fruitful tool. Amid COVID-19 pandemic, the use of this software is helping to manage the e-commerce traffic.


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Market Overview and Dynamics

The trade promotion management software market in Europe is expected to grow from US$ 276.90 million in 2021 to US$ 546.88 million by 2028; it is estimated to grow at a CAGR of 10.2% from 2021 to 2028. In the era of continuous technological developments, every sector is getting advanced, such as trade. By linking trade promotion to advanced analytics, the future of trade promotions is projected to be more efficient and effective. The consumer goods packaged companies are using advanced analytics while conducting trade promotion management activity. Through advanced analytics, the consumer goods companies obtain much more granular in generating insight related to shoppers and their consumer behaviors. By utilizing analytics, these companies are capable of driving better returns on promotional investment and customize investment to line up with overarching strategic goals. In 2017, around 30% of consumer goods companies have commenced on considering trade-promotion optimization through advanced analytics and big data technologies as their foremost priorities. Additionally, retailers are highly aware about the benefits provided by trade promotion management as they increase their operating margins by 60% by using efficient promotions strategies and analytics.

Key Market Segments

The Europe trade promotion management software market is segmented based on deployment type, application, industry, and country. Based on deployment type, the trade promotion management software market is segmented into cloud and on premise. The cloud segment dominated the market in 2020 and is expected to be the fastest growing during the forecast period. In terms of application, the trade promotion management software market is categorized into large enterprises and small & medium size enterprises. The large enterprises segment dominated the market in 2020 and small & medium size enterprises segment is expected to be the fastest growing during the forecast period. Based on industry, the trade promotion management software market is segmented into retail & consumer goods, IT, pharmaceutical, manufacturing, and others. The retail & consumer goods segment dominated the market in 2020 and pharmaceutical segment is expected to be the fastest growing during the forecast period.

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the trade promotion management software market in Europe are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Accenture; Aera Technology; Cornerstone; Deloitte; Exceedra by TELUS; o9 Solutions, Inc.; Oracle Corporation; Palantir Technologies; SAP SE; and UpClear are among others.

Reasons to buy report

  • To understand the Europe trade promotion management software market landscape and identify market segments that are most likely to guarantee a strong return
  • Stay ahead of the race by comprehending the ever-changing competitive landscape for Europe trade promotion management software market
  • Efficiently plan M&A and partnership deals in Europe trade promotion management software market by identifying market segments with the most promising probable sales  
  • Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form Europe trade promotion management software market
  • Obtain market revenue forecast for market by various segments from 2021-2028 in Europe region.

Europe Trade Promotion Management Software Market Segmentation

Europe Trade Promotion Management Software Market -By Deployment Type

  • Cloud
  • On-Premise

Europe Trade Promotion Management Software Market -By Application

  • SMEs
  • Large Enterprises

Europe Trade Promotion Management Software Market -By Industry

  • Retail and CG
  • IT and Services
  • Pharmaceutical
  • Manufacturing
  • Others

 

Europe Trade Promotion Management Software Market -By Country

  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe

Europe Trade Promotion Management Software Market -Company Profiles

  • Accenture
  • Aera Technology
  • Cornerstone
  • Deloitte
  • Exceedra by TELUS
  • o9 Solutions, Inc.
  • Oracle Corporation
  • Palantir Technologies
  • SAP SE
  • UpClear

TABLE OF CONTENTS

1.           Introduction

1.1         Study Scope

1.2         The Insight Partners Research Report Guidance

1.3         Market Segmentation

2.           Key Takeaways

3.           Research Methodology

3.1         Coverage

3.2         Secondary Research

3.3         Primary Research

4.           Europe Trade Promotion Management Software Market Landscape

4.1         Market Overview

4.2         Europe PEST Analysis

4.3         Ecosystem Analysis

4.4         Expert Opinion

5.           Europe Trade Promotion Management Software Market – Key Market Dynamics

5.1         Market Drivers

5.1.1        Rising Expenditure on Trade Promotion Management

5.1.2        Investments in Trade Promotion Management Strategies to Boost Sales

5.2         Market Restraints

5.2.1        Adoption of Spreadsheet Over Software

5.3         Market Opportunities

5.3.1        Focus Towards Attracting Individuals from Different Generation

5.4         Future Trends

5.4.1        Incorporation of Advanced Analytics for Fixing Trade Promotions

5.5         Impact Analysis of Drivers and Restraints

6.           Trade Promotion Management Software Market – Europe Analysis

6.1         Europe Trade Promotion Management Software Market Overview

6.2         Europe Trade Promotion Management Software Market –Revenue and Forecast to 2028 (US$ Million)

7.           Europe Trade Promotion Management Software Market Analysis – By Deployment Type

7.1         Overview

7.2         Trade Promotion Management Software Market, by Deployment Type (2020 and 2028)

7.3         Cloud

7.3.1        Overview

7.3.2        Cloud: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

7.4         On-Premise

7.4.1        Overview

7.4.2        On premise: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

8.           Europe Trade Promotion Management Software Market – By Application

8.1         Overview

8.2         Trade Promotion Management Software Market, by Application (2020 and 2028)

8.3         Small and Medium Size Enterprises

8.3.1        Overview

8.3.2        Small and Medium Size Enterprises: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

8.4         Large Enterprises

8.4.1        Overview

8.4.2        Large Enterprises: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

9.           Europe Trade Promotion Management Software Market – By Industry

9.1         Overview

9.2         Trade Promotion Management Software Market, by Industry (2020 and 2028)

9.3         Retail and Consumer Goods

9.3.1        Overview

9.3.2        Retail and Consumer Goods: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

9.4         IT and Services

9.4.1        Overview

9.4.2        IT and Service: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

9.5         Pharmaceutical

9.5.1        Overview

9.5.2        Pharmaceutical: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

9.6         Manufacturing

9.6.1        Overview

9.6.2        Manufacturing: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

9.7         Others

9.7.1        Overview

9.7.2        Others: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

10.        Europe Trade Promotion Management Software Market – Country Analysis

10.1      Overview

10.1.1     Europe: Trade Promotion Management Software Market- by Key Country

10.1.1.1       Germany: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

10.1.1.1.1       Germany: Trade Promotion Management Software Market- by Deployment Type

10.1.1.1.2       Germany: Trade Promotion Management Software Market- By Application

10.1.1.1.3       Germany: Trade Promotion Management Software Market- By Industry

10.1.1.2       France: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

10.1.1.2.1       France: Trade Promotion Management Software Market- by Deployment Type

10.1.1.2.2       France: Trade Promotion Management Software Market- By Application

10.1.1.2.3       France: Trade Promotion Management Software Market- By Industry

10.1.1.3       Italy: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

10.1.1.3.1       Italy: Trade Promotion Management Software Market- by Deployment Type

10.1.1.3.2       Italy: Trade Promotion Management Software Market- By Application

10.1.1.3.3       Italy: Trade Promotion Management Software Market- By Industry

10.1.1.4       UK: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

10.1.1.4.1       UK: Trade Promotion Management Software Market- by Deployment Type

10.1.1.4.2       UK: Trade Promotion Management Software Market- By Application

10.1.1.4.3       UK: Trade Promotion Management Software Market- By Industry

10.1.1.5       Russia: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

10.1.1.5.1       Russia: Trade Promotion Management Software Market- by Deployment Type

10.1.1.5.2       Russia: Trade Promotion Management Software Market- By Application

10.1.1.5.3       Russia: Trade Promotion Management Software Market- By Industry

10.1.1.6       Rest of Europe: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

10.1.1.6.1       Rest of Europe: Trade Promotion Management Software Market- by Deployment Type

10.1.1.6.2       Rest of Europe: Trade Promotion Management Software Market- By Application

10.1.1.6.3       Rest of Europe: Trade Promotion Management Software Market- By Industry

11.        Europe Trade Promotion Management Software Market- COVID-19 Impact Analysis

11.1      Overview

12.        Industry Landscape

12.1      Overview

12.2      Market Initiative

12.3      New Product Development

13.        Company Profiles

13.1      Aera Technology

13.1.1     Key Facts

13.1.2     Business Description

13.1.3     Products and Services

13.1.4     Financial Overview

13.1.5     SWOT Analysis

13.1.6     Key Developments

13.2      Accenture

13.2.1     Key Facts

13.2.2     Business Description

13.2.3     Products and Services

13.2.4     Financial Overview

13.2.5     SWOT Analysis

13.2.6     Key Developments

13.3      Cornerstone

13.3.1     Key Facts

13.3.2     Business Description

13.3.3     Products and Services

13.3.4     Financial Overview

13.3.5     SWOT Analysis

13.3.6     Key Developments

13.4      Deloitte

13.4.1     Key Facts

13.4.2     Business Description

13.4.3     Products and Services

13.4.4     Financial Overview

13.4.5     SWOT Analysis

13.4.6     Key Developments

13.5      Exceedra by TELUS

13.5.1     Key Facts

13.5.2     Business Description

13.5.3     Products and Services

13.5.4     Financial Overview

13.5.5     SWOT Analysis

13.5.6     Key Developments

13.6      o9 Solutions, Inc.

13.6.1     Key Facts

13.6.2     Business Description

13.6.3     Products and Services

13.6.4     Financial Overview

13.6.5     SWOT Analysis

13.6.6     Key Developments

13.7      Oracle Corporation

13.7.1     Key Facts

13.7.2     Business Description

13.7.3     Products and Services

13.7.4     Financial Overview

13.7.5     SWOT Analysis

13.7.6     Key Developments

13.8      Palantir Technologies

13.8.1     Key Facts

13.8.2     Business Description

13.8.3     Products and Services

13.8.4     Financial Overview

13.8.5     SWOT Analysis

13.8.6     Key Developments

13.9      SAP SE

13.9.1     Key Facts

13.9.2     Business Description

13.9.3     Products and Services

13.9.4     Financial Overview

13.9.5     SWOT Analysis

13.9.6     Key Developments

13.10   UpClear

13.10.1  Key Facts

13.10.2  Business Description

13.10.3  Products and Services

13.10.4  Financial Overview

13.10.5  SWOT Analysis

13.10.6  Key Developments

14.        Appendix

14.1      About The Insight Partners

14.2      Word Index

LIST OF TABLES

Table 1.             Europe Trade Promotion Management Software Market – Revenue, and Forecast to 2028 (US$ Million)

Table 2.             Germany: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)

Table 3.             Germany: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

Table 4.             Germany: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

Table 5.             France: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)

Table 6.             France: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

Table 7.             France: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

Table 8.             Italy: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)

Table 9.             Italy: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

Table 10.          Italy: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

Table 11.          UK: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)

Table 12.          UK: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

Table 13.          UK: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

Table 14.          Russia: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)

Table 15.          Russia: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

Table 16.          Russia: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

Table 17.          Rest of Europe: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)

Table 18.          Rest of Europe: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

Table 19.          Rest of Europe: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

Table 20.          List of Abbreviation

LIST OF FIGURES

Figure 1.           Europe Trade Promotion Management Software Market Segmentation

Figure 2.           Europe Trade Promotion Management Software Market Segmentation – By Country

Figure 3.           Europe Trade Promotion Management Software Market Overview

Figure 4.           Large Enterprises Segment Held the Largest Market Share in 2020

Figure 5.           Cloud Held the Largest Market Share in 2020

Figure 6.           Retail and CG Industry Held the Largest Market Share in 2020

Figure 7.           Germany was the Largest Revenue Contributor in 2020

Figure 8.           Europe – PEST Analysis

Figure 9.           Expert Opinion

Figure 10.        Europe Trade Promotion Management Software Market: Impact Analysis of Drivers and Restraints

Figure 11.        Europe Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 12.        Europe Trade Promotion Management Software Market Revenue Share, by Deployment Type (2020 and 2028)

Figure 13.        Europe Cloud: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 14.        Europe On premise: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 15.        Europe Trade Promotion Management Software Market Revenue Share, by Application (2020 and 2028)

Figure 16.        Europe Small and Medium Size Enterprises: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 17.        Europe Large Enterprises: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 18.        Europe Trade Promotion Management Software Market Revenue Share, by Industry (2020 and 2028)

Figure 19.        Europe Retail and Consumer Goods: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 20.        Europe IT and Service: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 21.        Europe Pharmaceutical: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 22.        Europe Manufacturing: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 23.        Europe Others: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 24.        Europe: Trade Promotion Management Software Market, By Key Country-Revenue 20202 (US$ Million)

Figure 25.        Europe: Trade Promotion Management Software Market Revenue Share, By Key Country (2020 & 2028)

Figure 26.        Germany: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 27.        France: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 28.        Italy: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 29.        UK: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 30.        Russia: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 31.        Rest of Europe: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 32.        Impact of COVID-19 Pandemic in Europe Country Markets

  1. Accenture
  2. Aera Technology
  3. Cornerstone
  4. Deloitte
  5. Exceedra by TELUS
  6. o9 Solutions, Inc.
  7. Oracle Corporation
  8. Palantir Technologies
  9. SAP SE
  10. UpClear
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