South America Trade Promotion Management Software Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Deployment Type (Cloud and On-Premise), Application (Small & Medium-size Enterprises and Large Enterprises), and Industry (Retail and Consumer Goods, IT Services, Pharmaceutical, Manufacturing, and Others)
Market Introduction
By country, the trade promotion management software market in SAM region is bifurcated into Brazil and Argentina. Despite many economic challenges, favorable government initiatives propel the growth of the region’s economy. Due to the changing economic condition in SAM; government enterprises, businesses, and consumers in the region are keen to implement and incorporate the upcoming technologies. Brazil is one of the fastest growing country in terms of urbanization. The government of other emerging economies in the region are taking several initiatives to support the industrial growth. For instance, Argentina is concentrating on attracting FDI by taking several initiatives such as signing international bilateral agreements and removing restriction on foreign investments. These steps are anticipated to help in the development of businesses in South America with increasing import and export activities. Rise in expenditure on trade promotion management is the major factor driving the growth of the SAM trade promotion management software market.
Brazil recorded the highest number of COVID-19 confirmed cases in South America, followed by Ecuador, Chile, Peru, and Argentina. Governments of these countries have taken an array of actions to protect their citizens and contain the spread of novel coronavirus. The manufacturing and consumer goods sector in Brazil, Chile, and other South American countries is noteworthy with a higher number of service providers, greater inclination toward advanced technologies, larger manufacturing sectors, and substantial e-commerce businesses. The use of trade promotion management software during COVID-19 pandemic situation is expected to assists both retailers and e-commerce players to draw valuable insights about customer’s unpredicted buying patterns and investment made in trade promotion activities.
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Market Overview and Dynamics
The trade promotion management software market in SAM is expected to grow from US$ 240.82 million in 2021 to US$ 435.99 million by 2028; it is estimated to grow at a CAGR of 8.8% from 2021 to 2028. The category of users is widespread and is playing a huge role in impacting the growth industries like retail, consumer goods, IT, and healthcare. Pertaining to the fact that, generation X and millennial generation holds around 40-42% in the US, the retailers and consumer goods manufacturers are offering above-mentioned generation with more choices and lesser prices. With respect to significant % is held by these generations, the leading and well-established are working on new promotional activities to retain customers from these generations. Loyalty programs, discounts, traditional and social ads are some of the techniques used by companies to maintain their customer base. Therefore, to have this base, the consumer goods and other industries should spend on trade promotion tools to keep them while earning more revenue. In this use of trade promotion management solution would play a greater role and thus will create demand for software to keep them run efficiently.
Key Market Segments
The SAM trade promotion management software market is segmented based on deployment type, application, industry, and country. Based on deployment type, the trade promotion management software market is segmented into cloud and on premise. The cloud segment dominated the market in 2020 and is expected to be the fastest growing during the forecast period. In terms of application, the trade promotion management software market is categorized into large enterprises and small & medium size enterprises. The large enterprises segment dominated the market in 2020 and small & medium size enterprises segment is expected to be the fastest growing during the forecast period. Based on industry, the trade promotion management software market is segmented into retail & consumer goods, IT, pharmaceutical, manufacturing, and others. The retail & consumer goods segment dominated the market in 2020 and pharmaceutical segment is expected to be the fastest growing during the forecast period.
Major Sources and Companies Listed
A few major primary and secondary sources referred to for preparing this report on the trade promotion management software market in SAM are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Accenture; Cornerstone; Deloitte; Exceedra by TELUS; o9 Solutions, Inc.; Oracle Corporation; Palantir Technologies; and SAP SEare among others.
Reasons to buy report
- To understand the SAM trade promotion management software market landscape and identify market segments that are most likely to guarantee a strong return
- Stay ahead of the race by comprehending the ever-changing competitive landscape for SAM trade promotion management software market
- Efficiently plan M&A and partnership deals in SAM trade promotion management software market by identifying market segments with the most promising probable sales
- Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form SAM trade promotion management software market
- Obtain market revenue forecast for market by various segments from 2021-2028 in SAM region.
SAM Trade Promotion Management Software Market Segmentation
SAM Trade Promotion Management Software Market -By Deployment Type
- Cloud
- On-Premise
SAM Trade Promotion Management Software Market -By Application
- SMEs
- Large Enterprises
SAM Trade Promotion Management Software Market -By Industry
- Retail and CG
- IT and Services
- Pharmaceutical
- Manufacturing
- Others
SAM Trade Promotion Management Software Market -By Country
- Brazil
- Argentina
- Rest of SAM
SAM Trade Promotion Management Software Market -Company Profiles
- Accenture
- Cornerstone
- Deloitte
- Exceedra by TELUS
- o9 Solutions, Inc.
- Oracle Corporation
- Palantir Technologies
- SAP SE
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. SAM Trade Promotion Management Software Market Landscape
4.1 Market Overview
4.2 SAM PEST Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. SAM Trade Promotion Management Software Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Rising Expenditure on Trade Promotion Management
5.1.2 Investments in Trade Promotion Management Strategies to Boost Sales
5.2 Market Restraints
5.2.1 Adopting Spreadsheet Over Software
5.3 Market Opportunities
5.3.1 Focus Towards Attracting Individuals from Different Generation
5.4 Future Trends
5.4.1 Integrating Advanced Analytics for Fixing Trade Promotions
5.5 Impact Analysis of Drivers and Restraints
6. Trade Promotion Management Software Market – SAM Analysis
6.1 Trade Promotion Management Software Market Overview
6.2 SAM Trade Promotion Management Software Market –Revenue and Forecast to 2028 (US$ Million)
7. SAM Trade Promotion Management Software Market Analysis – By Deployment Type
7.1 Overview
7.2 Trade Promotion Management Software Market, by Deployment Type (2020 and 2028)
7.3 Cloud
7.3.1 Overview
7.3.2 Cloud: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
7.4 On-Premise
7.4.1 Overview
7.4.2 On premise: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
8. SAM Trade Promotion Management Software Market – By Application
8.1 Overview
8.2 Trade Promotion Management Software Market, by Application (2020 and 2028)
8.3 Small and Medium Size Enterprises
8.3.1 Overview
8.3.2 Small and Medium Size Enterprises: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
8.4 Large Enterprises
8.4.1 Overview
8.4.2 Large Enterprises: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
9. SAM Trade Promotion Management Software Market – By Industry
9.1 Overview
9.2 SAM Trade Promotion Management Software Market, by Industry (2020 and 2028)
9.3 Retail and Consumer Goods
9.3.1 Overview
9.3.2 Retail and Consumer Goods: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
9.4 IT and Services
9.4.1 Overview
9.4.2 IT and Service: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
9.5 Pharmaceutical
9.5.1 Overview
9.5.2 Pharmaceutical: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
9.6 Manufacturing
9.6.1 Overview
9.6.2 Manufacturing: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
9.7 Others
9.7.1 Overview
9.7.2 Others: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
10. SAM Trade Promotion Management Software Market – Country Analysis
10.1 Overview
10.1.1 SAM: Trade Promotion Management Software Market- by Key Country
10.1.1.1 Brazil: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.1.1 Brazil: Trade Promotion Management Software Market- by Deployment Type
10.1.1.1.2 Brazil: Trade Promotion Management Software Market- By Application
10.1.1.1.3 Brazil: Trade Promotion Management Software Market- By Industry
10.1.1.2 Argentina: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.2.1 Argentina: Trade Promotion Management Software Market- by Deployment Type
10.1.1.2.2 Argentina: Trade Promotion Management Software Market- By Application
10.1.1.2.3 Argentina: Trade Promotion Management Software Market- By Industry
10.1.1.3 Rest of SAM: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.3.1 Rest of SAM: Trade Promotion Management Software Market- by Deployment Type
10.1.1.3.2 Rest of SAM: Trade Promotion Management Software Market- By Application
10.1.1.3.3 Rest of SAM: Trade Promotion Management Software Market- By Industry
11. SAM Trade Promotion Management Software Market- COVID-19 Impact Analysis
11.1 Overview
12. Industry Landscape
12.1 Overview
12.2 Market Initiative
12.3 New Product Development
13. Company Profiles
13.1 Accenture
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Cornerstone
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Deloitte
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Exceedra by TELUS
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 o9 Solutions, Inc.
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Oracle Corporation
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Palantir Technologies
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 SAP SE
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Word Index
LIST OF TABLES
Table 1. SAM Trade Promotion Management Software Market – Revenue, and Forecast to 2028 (US$ Million)
Table 2. Brazil: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)
Table 3. Brazil: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)
Table 4. Brazil: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)
Table 5. Argentina: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)
Table 6. Argentina: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)
Table 7. Argentina: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)
Table 8. Rest of SAM: Trade Promotion Management Software Market- by Deployment Type–Revenue and Forecast to 2028 (US$ Million)
Table 9. Rest of SAM: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)
Table 10. Rest of SAM: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)
Table 11. List of Abbreviation
LIST OF FIGURES
Figure 1. SAM Trade Promotion Management Software Market Segmentation
Figure 2. SAM Trade Promotion Management Software Market Segmentation – By Country
Figure 3. SAM Trade Promotion Management Software Market Overview
Figure 4. Large Enterprises Segment Held the Largest Market Share in 2020
Figure 5. Cloud Held the Largest Market Share in 2020
Figure 6. Retail and CG Industry Held the Largest Market Share in 2020
Figure 7. Brazil was the Largest Revenue Contributor in 2020
Figure 8. SAM – PEST Analysis
Figure 9. Expert Opinion
Figure 10. SAM Trade Promotion Management Software Market: Impact Analysis of Drivers and Restraints
Figure 11. SAM Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 12. SAM Trade Promotion Management Software Market Revenue Share, by Deployment Type (2020 and 2028)
Figure 13. SAM Cloud: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 14. SAM On premise: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 15. SAM Trade Promotion Management Software Market Revenue Share, by Application (2020 and 2028)
Figure 16. SAM Small and Medium Size Enterprises: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 17. SAM Large Enterprises: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 18. SAM Trade Promotion Management Software Market Revenue Share, by Industry (2020 and 2028)
Figure 19. SAM Retail and Consumer Goods: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 20. SAM IT and Service: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 21. SAM Pharmaceutical: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 22. SAM Manufacturing: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 23. SAM Others: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 24. SAM: Trade Promotion Management Software Market, By Key Country-Revenue 2020 (US$ Million)
Figure 25. SAM: Trade Promotion Management Software Market Revenue Share, By Key Country (2020 & 2028)
Figure 26. Brazil: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 27. Argentina: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 28. Rest of SAM: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 29. Impact of COVID-19 Pandemic in South America Country Markets
- Accenture
- Cornerstone
- Deloitte
- Exceedra by TELUS
- o9 Solutions, Inc.
- Oracle Corporation
- Palantir Technologies
- SAP SE
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the SAM Trade Promotion Management Software market.
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in the SAM Trade Promotion Management Software market, thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth SAM market trends and outlook coupled with the factors driving the Trade Promotion Management Software market, as well as those hindering it
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution