North America Trade Promotion Management Software Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Deployment Type (Cloud and On-Premise), Application (Small & Medium-size Enterprises and Large Enterprises), and End-User (Retail and Consumer Goods, IT Services, Pharmaceutical, Manufacturing, and Others)

Code: TIPRE00024777 | Pages: 121 | Industry: Technology, Media and Telecommunications | Date: Sep 2021
Covid

Market Introduction

The US, Canada, and Mexico are major economies in North America. Various retail operators in the region are making substantial investments in advanced technological solutions to generate higher ROI. As consumers in the region, especially in the US, spend heavily on groceries. Therefore, several retail startups are entering into North American market. The tech giants are selecting technical conquests over customer needs. Therefore, retailers and technology companies are collaborating to invest significantly in promotional activities to attract new buyers and retain existing ones. As consumer goods companies are the major end user of trade promotion management solution, the scope of its growth in North American market will boost. The region consists of biggest consumer goods companies such as Nestle, PepsiCo. Procter & Gamble, Philip Morris, and Kraft Foods Inc. Due to the presence of such leading consumer goods companies, the expenditure on promotional activities is rising. The consumer foods industry is one of the largest industries in the region valued at around US$2 trillion, led by well-established companies such as Procter & Gamble, Coca-Cola, and L’Oreal. To remain competitive in the consumer goods sector, these companies continuously invest in advertising and other promotional activities to accelerate brand image and stimulate sales. Rise in expenditure on trade promotion management is the major factor driving the growth of the North America trade promotion management software market.

North America is known for having the highest rate of advanced technology adoption due to favorable government policies that foster innovation and enhance internet infrastructure. As a result, every factor affecting the region's industrial performance obstructs its economic development. However, in 2020, the US was the world's worst-affected country as a result of the COVID-19 outbreak. As a result, governments imposed a number of limitations on businesses in the country to contain the spread of the novel coronavirus.  North America is known for housing biggest consumer goods companies, such as Procter & Gamble, PepsiCo. Tyson Foods, and Coca-Cola. In these companies, the adoption of trade promotional software is high. However, to curb the spread of novel coronavirus that causes COVID-19 in the region, the government imposed lockdown as a precautionary measure, which has significantly boosted retail and online sales. As prices are going up in grocery stores due to the pandemic, numerous retailers have pulled back their hands on promotional expenditure and shelf price reductions. Therefore, to control adverse impact on retailers, the use of trade promotion management software is expected to be crucial tool for post COVID-19 situation majorly during coming 8–10 months.


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Market Overview and Dynamics

The trade promotion management software market in North America is expected to grow from US$ 240.82 million in 2021 to US$ 435.99 million by 2028; it is estimated to grow at a CAGR of 8.8% from 2021 to 2028. The category of users is widespread and is playing a huge role in impacting the growth industries like retail, consumer goods, IT, and healthcare. Pertaining to the fact that, generation X and millennial generation holds around 40-42% in the US, the retailers and consumer goods manufacturers are offering above-mentioned generation with more choices and lesser prices. With respect to significant % is held by these generations, the leading and well-established are working on new promotional activities to retain customers from these generations. Loyalty programs, discounts, traditional and social ads are some of the techniques used by companies to maintain their customer base. Therefore, to have this base, the consumer goods and other industries should spend on trade promotion tools to keep them while earning more revenue. In this use of trade promotion management solution would play a greater role and thus will create demand for software to keep them run efficiently.

Key Market Segments

The North America trade promotion management software market is segmented based on deployment type, application, industry, and country. Based on deployment type, the trade promotion management software market is segmented into cloud and on premise. The cloud segment dominated the market in 2020 and is expected to be the fastest growing during the forecast period. In terms of application, the trade promotion management software market is categorized into large enterprises and small & medium size enterprises. The large enterprises segment dominated the market in 2020 and small & medium size enterprises segment is expected to be the fastest growing during the forecast period. Based on industry, the trade promotion management software market is segmented into retail & consumer goods, IT, pharmaceutical, manufacturing, and others. The retail & consumer goods segment dominated the market in 2020 and pharmaceutical segment is expected to be the fastest growing during the forecast period.

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the trade promotion management software market in North America are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Accenture; Aera Technology; Cornerstone; Deloitte; Exceedra by TELUS; o9 Solutions, Inc.; Oracle Corporation; Palantir Technologies; SAP SE; and UpClear are among others.

Reasons to buy report

  • To understand the North America trade promotion management software market landscape and identify market segments that are most likely to guarantee a strong return
  • Stay ahead of the race by comprehending the ever-changing competitive landscape for North America trade promotion management software market
  • Efficiently plan M&A and partnership deals in North America trade promotion management software market by identifying market segments with the most promising probable sales  
  • Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form North America trade promotion management software market
  • Obtain market revenue forecast for market by various segments from 2021-2028 in North America region.

North America Trade Promotion Management Software Market Segmentation

North America Trade Promotion Management Software Market -By Deployment Type

  • Cloud
  • On-Premise

North America Trade Promotion Management Software Market -By Application

  • SMEs
  • Large Enterprises

North America Trade Promotion Management Software Market -By Industry

  • Retail and CG
  • IT and Services
  • Pharmaceutical
  • Manufacturing
  • Others

 

North America Trade Promotion Management Software Market -By Country

  • US
  • Canada
  • Mexico

North America Trade Promotion Management Software Market -Company Profiles

  • Accenture
  • Aera Technology
  • Cornerstone
  • Deloitte
  • Exceedra by TELUS
  • o9 Solutions, Inc.
  • Oracle Corporation
  • Palantir Technologies
  • SAP SE
  • UpClear

TABLE OF CONTENTS

1.           Introduction

1.1         Study Scope

1.2         The Insight Partners Research Report Guidance

1.3         Market Segmentation

2.           Key Takeaways

3.           Research Methodology

3.1         Coverage

3.2         Secondary Research

3.3         Primary Research

4.           North America Trade Promotion Management Software Market Landscape

4.1         Market Overview

4.2         North America PEST Analysis

4.3         Ecosystem Analysis

4.4         Expert Opinion

5.           North America Trade Promotion Management Software Market – Key Market Dynamics

5.1         Market Drivers

5.1.1        Rise in Expenditure on Trade Promotion Management

5.1.2        Investments in Trade Promotion Management Strategies to increase Sales

5.2         Market Restraints

5.2.1        Adoption of Spreadsheet Over Software

5.3         Market Opportunities

5.3.1        Focus Towards Attracting Individuals from Different Generation

5.4         Future Trends

5.4.1        Integration of Advanced Analytics for Fixing Trade Promotions

5.5         Impact Analysis of Drivers and Restraints

6.           Trade Promotion Management Software Market – North America Analysis

6.1         North America Trade Promotion Management Software Market Overview

6.2         Trade Promotion Management Software Market –Revenue and Forecast to 2028 (US$ Million)

7.           North America Trade Promotion Management Software Market Analysis – By Deployment Type

7.1         Overview

7.2         Trade Promotion Management Software Market, by Deployment Type (2020 and 2028)

7.3         Cloud

7.3.1        Overview

7.3.2        Cloud: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

7.4         On-Premise

7.4.1        Overview

7.4.2        On premise: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

8.           North America Trade Promotion Management Software Market – By Application

8.1         Overview

8.2         Trade Promotion Management Software Market, by Application (2020 and 2028)

8.3         Small and Medium Size Enterprises

8.3.1        Overview

8.3.2        Small and Medium Size Enterprises: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

8.4         Large Enterprises

8.4.1        Overview

8.4.2        Large Enterprises: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

9.           North America Trade Promotion Management Software Market – By Industry

9.1         Overview

9.2         Trade Promotion Management Software Market, by Industry (2020 and 2028)

9.3         Retail and Consumer Goods

9.3.1        Overview

9.3.2        Retail and Consumer Goods: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

9.4         IT and Services

9.4.1        Overview

9.4.2        IT and Service: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

9.5         Pharmaceutical

9.5.1        Overview

9.5.2        Pharmaceutical: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

9.6         Manufacturing

9.6.1        Overview

9.6.2        Manufacturing: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

9.7         Others

9.7.1        Overview

9.7.2        Others: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

10.        North America Trade Promotion Management Software Market – Country Analysis

10.1      Overview

10.1.1     North America: Trade Promotion Management Software Market- by Key Country

10.1.1.1       US: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

10.1.1.1.1       US: Trade Promotion Management Software Market- by Deployment Type

10.1.1.1.2       US: Trade Promotion Management Software Market- By Application

10.1.1.1.3       US: Trade Promotion Management Software Market- By Industry

10.1.1.2       Canada: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

10.1.1.2.1       Canada: Trade Promotion Management Software Market- by Deployment Type

10.1.1.2.2       Canada: Trade Promotion Management Software Market- By Application

10.1.1.2.3       Canada: Trade Promotion Management Software Market- By Industry

10.1.1.3       Mexico: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

10.1.1.3.1       Mexico: Trade Promotion Management Software Market- by Deployment Type

10.1.1.3.2       Mexico: Trade Promotion Management Software Market- By Application

10.1.1.3.3       Mexico: Trade Promotion Management Software Market- By Industry

11.        North America Trade Promotion Management Software Market- COVID-19 Impact Analysis

11.1      Overview

12.        Industry Landscape

12.1      Overview

12.2      Market Initiative

12.3      New Product Development

13.        Company Profiles

13.1      Aera Technology

13.1.1     Key Facts

13.1.2     Business Description

13.1.3     Products and Services

13.1.4     Financial Overview

13.1.5     SWOT Analysis

13.1.6     Key Developments

13.2      Accenture

13.2.1     Key Facts

13.2.2     Business Description

13.2.3     Products and Services

13.2.4     Financial Overview

13.2.5     SWOT Analysis

13.2.6     Key Developments

13.3      Cornerstone

13.3.1     Key Facts

13.3.2     Business Description

13.3.3     Products and Services

13.3.4     Financial Overview

13.3.5     SWOT Analysis

13.3.6     Key Developments

13.4      Deloitte

13.4.1     Key Facts

13.4.2     Business Description

13.4.3     Products and Services

13.4.4     Financial Overview

13.4.5     SWOT Analysis

13.4.6     Key Developments

13.5      Exceedra by TELUS

13.5.1     Key Facts

13.5.2     Business Description

13.5.3     Products and Services

13.5.4     Financial Overview

13.5.5     SWOT Analysis

13.5.6     Key Developments

13.6      o9 Solutions, Inc.

13.6.1     Key Facts

13.6.2     Business Description

13.6.3     Products and Services

13.6.4     Financial Overview

13.6.5     SWOT Analysis

13.6.6     Key Developments

13.7      Oracle Corporation

13.7.1     Key Facts

13.7.2     Business Description

13.7.3     Products and Services

13.7.4     Financial Overview

13.7.5     SWOT Analysis

13.7.6     Key Developments

13.8      Palantir Technologies

13.8.1     Key Facts

13.8.2     Business Description

13.8.3     Products and Services

13.8.4     Financial Overview

13.8.5     SWOT Analysis

13.8.6     Key Developments

13.9      SAP SE

13.9.1     Key Facts

13.9.2     Business Description

13.9.3     Products and Services

13.9.4     Financial Overview

13.9.5     SWOT Analysis

13.9.6     Key Developments

13.10   UpClear

13.10.1  Key Facts

13.10.2  Business Description

13.10.3  Products and Services

13.10.4  Financial Overview

13.10.5  SWOT Analysis

13.10.6  Key Developments

14.        Appendix

14.1      About The Insight Partners

14.2      Word Index

LIST OF TABLES

Table 1.             North America Trade Promotion Management Software Market – Revenue, and Forecast to 2028 (US$ Million)

Table 2.             US: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)

Table 3.             US: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

Table 4.             US: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

Table 5.             Canada: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)

Table 6.             Canada: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

Table 7.             Canada: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

Table 8.             Mexico: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)

Table 9.             Mexico: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

Table 10.          Mexico: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

Table 11.          List of Abbreviation

LIST OF FIGURES

Figure 1.           North America Trade Promotion Management Software Market Segmentation

Figure 2.           North America Trade Promotion Management Software Market Segmentation – By Country

Figure 3.           North America Trade Promotion Management Software Market Overview

Figure 4.           Large Enterprises Segment Held the Largest Market Share in 2020

Figure 5.           Cloud Held the Largest Market Share in 2020

Figure 6.           Retail and CG Industry Held the Largest Market Share in 2020

Figure 7.           US was the Largest Revenue Contributor in 2020

Figure 8.           North America – PEST Analysis

Figure 9.           Expert Opinion

Figure 10.        North America Trade Promotion Management Software Market: Impact Analysis of Drivers and Restraints

Figure 11.        North America Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 12.        North America Trade Promotion Management Software Market Revenue Share, by Deployment Type (2020 and 2028)

Figure 13.        North America Cloud: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 14.        North America On premise: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 15.        North America Trade Promotion Management Software Market Revenue Share, by Application (2020 and 2028)

Figure 16.        North America Small and Medium Size Enterprises: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 17.        North America Large Enterprises: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 18.        North America Trade Promotion Management Software Market Revenue Share, by Industry (2020 and 2028)

Figure 19.        North America Retail and Consumer Goods: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 20.        North America IT and Service: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 21.        North America Pharmaceutical: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 22.        North America Manufacturing: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 23.        North America Others: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 24.        North America: Trade Promotion Management Software Market, by Key Country (US$ Million)

Figure 25.        North America: Trade Promotion Management Software Market Revenue Share, by Key Country (2020 and 2028)

Figure 26.        US: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 27.        Canada: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 28.        Mexico: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 29.        Impact of COVID-19 Pandemic in North American Country Markets

  1. Accenture
  2. Aera Technology
  3. Cornerstone
  4. Deloitte
  5. Exceedra by TELUS
  6. o9 Solutions, Inc.
  7. Oracle Corporation
  8. Palantir Technologies
  9. SAP SE
  10. UpClear
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the North America Trade Promotion Management Software market.
  • Highlights key business priorities in order to assist companies to realign their business strategies
  • The key findings and recommendations highlight crucial progressive industry trends in the North America Trade Promotion Management Software market, thereby allowing players across the value chain to develop effective long-term strategies
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
  • Scrutinize in-depth North America market trends and outlook coupled with the factors driving the Trade Promotion Management Software market, as well as those hindering it
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution
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