Asia Pacific Trade Promotion Management Software Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Deployment Type (Cloud and On-Premise), Application (Small & Medium-size Enterprises and Large Enterprises), and End-User (Retail and Consumer Goods, IT Services, Pharmaceutical, Manufacturing, and Others)

Code: TIPRE00024782 | Pages: 130 | Industry: Technology, Media and Telecommunications | Date: Sep 2021
Covid

Market Introduction

Australia, China, India, Japan, and South Korea are the prominent countries in the APAC trade promotion management software market. The countries are known for having greatest e-commerce and retail sectors. Also, India, China, Japan, Australia, and South Korea are significant contributors to ongoing technological innovations in APAC. Owing to the rapid developments in technology, favorable initiatives by governments for strengthening the consumer goods & retail sector, digitalization of economies, and rising disposable income of the middle-income class group, the region's overall economy will continue to grow in the coming years. Emphasis towards attracting individuals from different generation is the major factor driving the growth of the APAC trade promotion management software market.

The COVID-19 pandemic has severely impacted APAC due to wide disease spread. Countries in this region are among the highly populated, which leads to the greater risk of infection spread. According to the Organization for Economic Co-operation and Development (OECD), the pandemic has adversely affected major economies such as China, India, Australia, and Japan, which are experiencing inflation. India is the worst-hit country due to the pandemic in this region. In Asian economy, the e-commerce and m-commerce sales increased drastically amid COVID-19 pandemic. Countries such as Singapore, India, and China observed a positive trend in the penetration of e-commerce channels. Rise in e-commerce orders due to the increasing number of COVID-19 cases helps in developing more trade promotion strategies to increase sales and optimize ROI. Additionally, amid pandemic, retail sales in Asia have skyrocketed. In the similar time, various retailers have pulled back on investing in promotions. With businesses getting back on track, both retailers and trade promotion management software providers have an opportunity to provide advanced and connected platform to handle discrepancies caused due to the pandemic.


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Market Overview and Dynamics

The trade promotion management software market in APAC is expected to grow from US$ 393.75 million in 2021 to US$ 920.09 million by 2028; it is estimated to grow at a CAGR of 12.9% from 2021 to 2028. Trade promotion acts as a marketing tool and therefore is a part of revenue management, which indicates marketing campaigns for retailers/wholesalers. Use of best-in-class trade promotions strategies by consumer goods companies have a potential to give five times better results than earlier trade promotions methods. These companies across the world invest nearly 20–23% of their top-line revenue in trade promotions annually that is creating a need to evaluate whether the trade spent meets an objective of maximizing return on investment. In respect to expenditure, the consumer-packaged goods companies have increased their spending on trade promotion to handle diminishing customer loyalty and private labels growth. This factor propels demand for efficient trade promotion strategies and plays a positive role in creating development of software for managing trade promotions. Consumer goods manufacturers face pressing trade investment requests from their retail partners to drive an increase of both revenues and margins.

Key Market Segments

The APAC trade promotion management software market is segmented based on deployment type, application, industry, and country. Based on deployment type, the trade promotion management software market is segmented into cloud and on premise. The cloud segment dominated the market in 2020 and is expected to be the fastest growing during the forecast period. In terms of application, the trade promotion management software market is categorized into large enterprises and small & medium size enterprises. The large enterprises segment dominated the market in 2020 and small & medium size enterprises segment is expected to be the fastest growing during the forecast period. Based on industry, the trade promotion management software market is segmented into retail & consumer goods, IT, pharmaceutical, manufacturing, and others. The retail & consumer goods segment dominated the market in 2020 and pharmaceutical segment is expected to be the fastest growing during the forecast period.

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the trade promotion management software market in APAC are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Accenture; Aera Technology; Cornerstone; Deloitte; Exceedra by TELUS; o9 Solutions, Inc.; Oracle Corporation; Palantir Technologies; SAP SE; and UpClear are among others.

Reasons to buy report

  • To understand the APAC trade promotion management software market landscape and identify market segments that are most likely to guarantee a strong return
  • Stay ahead of the race by comprehending the ever-changing competitive landscape for APAC trade promotion management software market
  • Efficiently plan M&A and partnership deals in APAC trade promotion management software market by identifying market segments with the most promising probable sales  
  • Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form APAC trade promotion management software market
  • Obtain market revenue forecast for market by various segments from 2021-2028 in APAC region.

APAC Trade Promotion Management Software Market Segmentation

APAC Trade Promotion Management Software Market -By Deployment Type

  • Cloud
  • On-Premise

APAC Trade Promotion Management Software Market -By Application

  • SMEs
  • Large Enterprises

APAC Trade Promotion Management Software Market -By Industry

  • Retail and CG
  • IT and Services
  • Pharmaceutical
  • Manufacturing
  • Others

 

APAC Trade Promotion Management Software Market -By Country

  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC

APAC Trade Promotion Management Software Market -Company Profiles

  • Accenture
  • Aera Technology
  • Cornerstone
  • Deloitte
  • Exceedra by TELUS
  • o9 Solutions, Inc.
  • Oracle Corporation
  • Palantir Technologies
  • SAP SE
  • UpClear

TABLE OF CONTENTS

1.           Introduction

1.1         Study Scope

1.2         The Insight Partners Research Report Guidance

1.3         Market Segmentation

2.           Key Takeaways

3.           Research Methodology

3.1         Coverage

3.2         Secondary Research

3.3         Primary Research

4.           APAC Trade Promotion Management Software Market Landscape

4.1         Market Overview

4.2         APAC PEST Analysis

4.3         Ecosystem Analysis

4.4         Expert Opinion

5.           Trade Promotion Management Software Market – Key Market Dynamics

5.1         Market Drivers

5.1.1        Increase in Expenditure on Trade Promotion Management

5.1.2        Investments in Trade Promotion Management Strategies to Boost Sales

5.2         Market Restraints

5.2.1        Adoption of Spreadsheet Over Software

5.3         Market Opportunities

5.3.1        Emphasis Towards Attracting Individuals from Different Generation

5.4         Future Trends

5.4.1        Integration of Advanced Analytics for Fixing Trade Promotions

5.5         Impact Analysis of Drivers and Restraints

6.           Trade Promotion Management Software Market – APAC Analysis

6.1         APAC Trade Promotion Management Software Market Overview

6.2         APAC Trade Promotion Management Software Market –Revenue and Forecast to 2028 (US$ Million)

7.           APAC Trade Promotion Management Software Market Analysis – By Deployment Type

7.1         Overview

7.2         APAC Trade Promotion Management Software Market, by Deployment Type (2020 and 2028)

7.3         Cloud

7.3.1        Overview

7.3.2        Cloud: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

7.4         On-Premise

7.4.1        Overview

7.4.2        On premise: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

8.           APAC Trade Promotion Management Software Market – By Application

8.1         Overview

8.2         Trade Promotion Management Software Market, by Application (2020 and 2028)

8.3         Small and Medium Size Enterprises

8.3.1        Overview

8.3.2        Small and Medium Size Enterprises: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

8.4         Large Enterprises

8.4.1        Overview

8.4.2        Large Enterprises: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

9.           APAC Trade Promotion Management Software Market – By Industry

9.1         Overview

9.2         APAC Trade Promotion Management Software Market, by Industry (2020 and 2028)

9.3         Retail and Consumer Goods

9.3.1        Overview

9.3.2        Retail and Consumer Goods: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

9.4         IT and Services

9.4.1        Overview

9.4.2        IT and Service: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

9.5         Pharmaceutical

9.5.1        Overview

9.5.2        Pharmaceutical: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

9.6         Manufacturing

9.6.1        Overview

9.6.2        Manufacturing: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

9.7         Others

9.7.1        Overview

9.7.2        Others: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

10.        APAC Trade Promotion Management Software Market – Country Analysis

10.1      Overview

10.1.1     APAC: Trade Promotion Management Software Market- by Key Country

10.1.1.1       Australia: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

10.1.1.1.1       Australia: Trade Promotion Management Software Market- by Deployment Type

10.1.1.1.2       Australia: Trade Promotion Management Software Market- By Application

10.1.1.1.3       Australia: Trade Promotion Management Software Market- By Industry

10.1.1.2       China: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

10.1.1.2.1       China: Trade Promotion Management Software Market- by Deployment Type

10.1.1.2.2       China: Trade Promotion Management Software Market- By Application

10.1.1.2.3       China: Trade Promotion Management Software Market- By Industry

10.1.1.3       India: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

10.1.1.3.1       India: Trade Promotion Management Software Market- by Deployment Type

10.1.1.3.2       India: Trade Promotion Management Software Market- By Application

10.1.1.3.3       India: Trade Promotion Management Software Market- By Industry

10.1.1.4       Japan: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

10.1.1.4.1       Japan: Trade Promotion Management Software Market- by Deployment Type

10.1.1.4.2       Japan: Trade Promotion Management Software Market- By Application

10.1.1.4.3       Japan: Trade Promotion Management Software Market- By Industry

10.1.1.5       South Korea: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

10.1.1.5.1       South Korea: Trade Promotion Management Software Market- by Deployment Type

10.1.1.5.2       South Korea: Trade Promotion Management Software Market- By Application

10.1.1.5.3       South Korea: Trade Promotion Management Software Market- By Industry

10.1.1.6       Rest of APAC: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

10.1.1.6.1       Rest of APAC: Trade Promotion Management Software Market- by Deployment Type

10.1.1.6.2       Rest of APAC: Trade Promotion Management Software Market- By Application

10.1.1.6.3       Rest of APAC: Trade Promotion Management Software Market- By Industry

11.        APAC Trade Promotion Management Software Market- COVID-19 Impact Analysis

11.1      Overview

12.        Industry Landscape

12.1      Overview

12.2      Market Initiative

12.3      New Product Development

13.        Company Profiles

13.1      Aera Technology

13.1.1     Key Facts

13.1.2     Business Description

13.1.3     Products and Services

13.1.4     Financial Overview

13.1.5     SWOT Analysis

13.1.6     Key Developments

13.2      Accenture

13.2.1     Key Facts

13.2.2     Business Description

13.2.3     Products and Services

13.2.4     Financial Overview

13.2.5     SWOT Analysis

13.2.6     Key Developments

13.3      Cornerstone

13.3.1     Key Facts

13.3.2     Business Description

13.3.3     Products and Services

13.3.4     Financial Overview

13.3.5     SWOT Analysis

13.3.6     Key Developments

13.4      Deloitte

13.4.1     Key Facts

13.4.2     Business Description

13.4.3     Products and Services

13.4.4     Financial Overview

13.4.5     SWOT Analysis

13.4.6     Key Developments

13.5      Exceedra by TELUS

13.5.1     Key Facts

13.5.2     Business Description

13.5.3     Products and Services

13.5.4     Financial Overview

13.5.5     SWOT Analysis

13.5.6     Key Developments

13.6      o9 Solutions, Inc.

13.6.1     Key Facts

13.6.2     Business Description

13.6.3     Products and Services

13.6.4     Financial Overview

13.6.5     SWOT Analysis

13.6.6     Key Developments

13.7      Oracle Corporation

13.7.1     Key Facts

13.7.2     Business Description

13.7.3     Products and Services

13.7.4     Financial Overview

13.7.5     SWOT Analysis

13.7.6     Key Developments

13.8      Palantir Technologies

13.8.1     Key Facts

13.8.2     Business Description

13.8.3     Products and Services

13.8.4     Financial Overview

13.8.5     SWOT Analysis

13.8.6     Key Developments

13.9      SAP SE

13.9.1     Key Facts

13.9.2     Business Description

13.9.3     Products and Services

13.9.4     Financial Overview

13.9.5     SWOT Analysis

13.9.6     Key Developments

13.10   UpClear

13.10.1  Key Facts

13.10.2  Business Description

13.10.3  Products and Services

13.10.4  Financial Overview

13.10.5  SWOT Analysis

13.10.6  Key Developments

14.        Appendix

14.1      About The Insight Partners

14.2      Word Index

LIST OF TABLES

Table 1.             APAC Trade Promotion Management Software Market – Revenue, and Forecast to 2028 (US$ Million)

Table 2.             Australia: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)

Table 3.             Australia: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

Table 4.             Australia: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

Table 5.             China: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)

Table 6.             China: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

Table 7.             China: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

Table 8.             India: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)

Table 9.             India: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

Table 10.          India: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

Table 11.          Japan: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)

Table 12.          Japan: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

Table 13.          Japan: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

Table 14.          South Korea: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)

Table 15.          South Korea: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

Table 16.          South Korea: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

Table 17.          Rest of APAC: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)

Table 18.          Rest of APAC: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

Table 19.          Rest of APAC: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

Table 20.          List of Abbreviation

LIST OF FIGURES

Figure 1.           APAC Trade Promotion Management Software Market Segmentation

Figure 2.           APAC Trade Promotion Management Software Market Segmentation – By Country

Figure 3.           APAC Trade Promotion Management Software Market Overview

Figure 4.           Large Enterprises Segment Held the Largest Market Share in 2020

Figure 5.           Cloud Held the Largest Market Share in 2020

Figure 6.           Retail and CG Industry Held the Largest Market Share in 2020

Figure 7.           China was the Largest Revenue Contributor in 2020

Figure 8.           APAC – PEST Analysis

Figure 9.           Expert Opinion

Figure 10.        APAC Trade Promotion Management Software Market: Impact Analysis of Drivers and Restraints

Figure 11.        APAC Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 12.        APAC Trade Promotion Management Software Market Revenue Share, by Deployment Type (2020 and 2028)

Figure 13.        APAC Cloud: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 14.        APAC On premise: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 15.        APAC Trade Promotion Management Software Market Revenue Share, by Application (2020 and 2028)

Figure 16.        APAC Small and Medium Size Enterprises: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 17.        APAC Large Enterprises: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 18.        APAC Trade Promotion Management Software Market Revenue Share, by Industry (2020 and 2028)

Figure 19.        APAC Retail and Consumer Goods: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 20.        APAC IT and Service: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 21.        APAC Pharmaceutical: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 22.        APAC Manufacturing: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 23.        APAC Others: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 24.        APAC: Trade Promotion Management Software Market, By Key Country-Revenue 2020 (US$ Million)

Figure 25.        APAC: Trade Promotion Management Software Market Revenue Share, By Key Country (2020 & 2028)

Figure 26.        Australia: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 27.        China: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 28.        India: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 29.        Japan: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 30.        South Korea: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 31.        Rest of APAC: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

Figure 32.        Impact of COVID-19 Pandemic in Asia Pacific Country Markets

 

  1. Accenture
  2. Aera Technology
  3. Cornerstone
  4. Deloitte
  5. Exceedra by TELUS
  6. o9 Solutions, Inc.
  7. Oracle Corporation
  8. Palantir Technologies
  9. SAP SE
  10. UpClear
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the APAC Trade Promotion Management Software market.
  • Highlights key business priorities in order to assist companies to realign their business strategies
  • The key findings and recommendations highlight crucial progressive industry trends in the APAC Trade Promotion Management Software market, thereby allowing players across the value chain to develop effective long-term strategies
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
  • Scrutinize in-depth APAC market trends and outlook coupled with the factors driving the Trade Promotion Management Software market, as well as those hindering it
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution
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