Baby Apparel Market by Product (Outerwear, and Innerwear), Material (Cotton, Wool, and Others), Distribution Channel (Supermarkets and Hypermarkets, Specialty Store, Online Retail, and Others): Global Market Size Estimates and Forecast (2022-2030)

The market crossed US$ 148.1 billion mark in 2022 and is expected to hit US$ 232.5 billion by 2030, recording a CAGR of 5.8% during the forecast period.

Baby apparel market is significantly growing with the growing baby fashion trends. 

Changing fashion trends and growing influence of social media, increasing demand for eco-friendly products, increasing promotional activities by clothing brands and surging birth rate are some of the major factors contributing towards the growth of the baby apparel market during the forecast period. The cotton segment in the baby apparel market is anticipated to grow at a substantial rate. The growth in the segment is attributed by its inherent softness which is highly preferred for kids wear as the skin of babbies are sensitive. Besides, the wool segment is also expected to hold a significant share in the market owing to its demand in cold weather conditions.                 

Within the report, the market is segmented into product, material, distribution channel, and geography. By product, the market is further segmented into innerwear and outerwear. On the basis of material, the market is segmented into wool, cotton, and others. Based on distribution channel, the market is divided into supermarkets and hypermarkets, specialty store, online retail, and others. Geographically, the market is sub segmented into North America, Europe, Asia Pacific, South & Central America, and Middle East & Africa.

Increasing online shopping among parents has expected to pose growth opportunity for the market.

Rising penetration of internet has resulted in access to various online platforms for getting more updates on latest fashion from social media websites such as Facebook, Instagram, Pinterest, and other media platforms. In addition, continuous promotions through e-commerce websites such as Flipkart, Alibaba, and Amazon, and coupled with various discounts offered by them, are increasing the adoption of online shopping among parents globally. moreover, the growth in online shopping has offered a platform for new entrants to the industry to sell and promote their products globally irrespective of their geographic boundaries.

Increasing demand for sustainable clothing has pose lucrative opportunity for the market.

In recent years, the increasing preference for wide range of sustainable clothing products has expected to surge the demand for organic baby cloths. Prominent players and suppliers promoting their organic baby products through e-commerce channel, and increasing awareness about usage of eco-friendly baby products has further pose a growth opportunity for the market. Rising demand for sustainable clothing has surged key players in the markets to launch organic baby apparels. The above-mentioned factors have expected to pose growth opportunity for the market.

Recent strategic developments in baby apparel market

The baby apparel market has undergone several significant developments, and a few of these have been mentioned below:

• In October 2020, Loulou LOLLIPOP announced the launch of Baby Apparel collection, featuring bodysuits made with eco-friendly materials and Eco-Soft Technology. The product launch was aimed to cater the consumer demand for ecofriendly products for babies.

The baby apparel market is driven by several players by implementing strategic activities such as investments, new launches, mergers & acquisitions, and partnerships. Carter's, Inc., Cotton On Group, Hennes & Mauritz AB, Nike, Inc., and Gymboree Group, Inc. are among the prominent players operating in the market.

Target audience for the report:

• Raw material providers
• Baby apparel-related associations, organizations, forums, and alliances
• Government bodies, such as regulating authorities and policy makers
• Venture capitalists, private equity firms, and start-up companies
• Baby apparel distributors and sales firms
• End users of baby apparels
• Research institutes, organizations, and consulting companies

Scope of the report:

In this report, the market has been segmented on the basis of:

• Product:
  • Outerwear
  • Innerwear
• Material
  • Cotton
  • Wool
  • Others
• Distribution Channel:
  • Supermarkets and Hypermarkets
  • Specialty Store
  • Online Retail
  • Others
• Region
  • North America
  • Europe
  • Asia Pacific (APAC)
  • South & Central America
  • Middle East & Africa
• Companies profiled
  • Carter's, Inc.
  • Cotton On Group
  • Hennes & Mauritz AB
  • Nike, Inc.
  • Gymboree Group, Inc.