North America Artificial Intelligence in Marketing Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Offering (Solution and Services), Application (Social Media Advertising, Search Advertising, Dynamic Pricing, Virtual Assistant, Content Curation, Sales & Marketing Automation, Analytics Platform, and Others), and End- Use Industry (BFSI, Retail, Consumer Goods, Media and Entertainment, and Others)

Market Introduction

North America comprises of the US, Canada, and Mexico. The US is a developed country in terms of modern technology, the standard of living, infrastructure, and many others. Across North America, technological advancements have led to highly competitive markets. With the increasing demand from customers for high-quality products and Application, thus, the market players are constantly focusing on innovating to serve their customers in the best possible way. The market for artificial intelligence in North America is majorly driven by the increasing penetration of big data analytics and other technologies. Also, expanding adoption of customer-centric marketing strategies is the major factor driving the growth of the North America artificial intelligence in marketing market.

North America is one of the most important regions for adopting and developing new technologies due to favorable government policies to boost innovation, the presence of a huge industrial base, and high purchasing power, especially in developed countries such as the US and Canada. Hence, any impact on the growth of industries is expected to affect the region's economic growth negatively. Moreover, COVID-19 has positively impacted businesses in marketing. According to Worldometer till 20th April 2021 32,475,043 cases have been registered in the US alone. In the first nine months, overhead costs, including expenses for sales, Research & Development (R&D), and administration of various providers fell adversely, due to severe measures taken during the pandemic. Despite the effects of the global outbreak, earnings were improved, primarily due to continuous optimization of the cost structure. Besides, owing to the rising number of cases in North America, many ongoing projects that were considered essential by the government authorities were not stopped, moreover rise in demand of artificial intelligence has been seen in pandemic.

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Market Overview and Dynamics

The artificial intelligence in marketing market in North America, is expected to reach US$ 35,863.11 million by 2028 from US$ 5,192.21 million in 2021. The market is estimated to grow at a CAGR of 31.8% from 2021 to 2028. Cloud computing is reducing the entry barrier for smaller companies seeking to profit from compute-intensive business analytics that was previously only open to the large corporations. Smaller companies are increasingly gaining access to AI. These cloud-based AI solutions effectively allow and enhance the adoption of AI. Cloud-based applications and services can provide users with immediate access to hardware services with no upfront capital investments, resulting in a faster time to market in many industries. Hence, the cloud has become an adaptable infrastructure that can be shared by different end users who may use it in a variety of ways.

Key Market Segments

The North America artificial intelligence in marketing market is segmented into offering, application, end-use industry, and country. Based on offering, the market is segmented into solution and services. The solution segment dominated the market in the year 2020 and services segment is expected to be the fastest growing during forecast period. Based on application, the market is segmented into social media advertising, search advertising, dynamic pricing, virtual assistant, content curation, sales & marketing automation, analytics platform, and others. The social media advertising segment dominated the market in year 2020 and virtual assistant segment is expected to be the fastest growing during the forecast period. Based on end- use industry, the market is segmented into BFSI, retail, consumer goods, media and entertainment, and others. The BFSI segment dominated the market in year 2020 and retail segment is expected to be the fastest growing during the forecast period.

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the artificial intelligence in marketing market in North America are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Accenture; Adobe; Affectiva; Amazon Web Services; Bidalgo; CognitiveScale; IBM Corporation; Microsoft Corporation; Novantas (Amplero), Inc; Oracle Corporation; Salesforce.com, inc.; SAP SE; SAS Institute Inc.; and Xilinx, Inc. among others.

Reasons to buy report

To understand the North America artificial intelligence in marketing market landscape and identify market segments that are most likely to guarantee a strong return
Stay ahead of the race by comprehending the ever-changing competitive landscape for North America artificial intelligence in marketing market
Efficiently plan M&A and partnership deals in North America artificial intelligence in marketing market by identifying market segments with the most promising probable sales
Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form North America artificial intelligence in marketing market
Obtain market revenue forecast for market by various segments from 2021-2028 in North America region.

NORTH AMERICA ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SEGMENTATION

North America Artificial intelligence in Marketing Market -By Offering

Solution
Services

North America Artificial intelligence in Marketing Market -By Application

North America Artificial intelligence in Marketing Market -By End- Use Industry

BFSI
Retail
Consumer Goods
Media and Entertainment
Others

North America Artificial intelligence in Marketing Market -By Country

US
Canada
Mexico

North America Artificial intelligence in Marketing Market -Company Profiles

1. Introduction

1.1 Scope of the Study

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. North America Artificial Intelligence in Marketing Market Landscape

4.1 Market Overview

4.2 Ecosystem Analysis

4.3 Expert Opinion

4.4 North America PEST Analysis

5. North America Artificial Intelligence in Marketing Market – Key Industry Dynamics

5.1 Market Drivers

5.1.1 Expanding Adoption of Customer-Centric Marketing Strategies

5.1.2 Amplifying Use of Social Media for Advertising

5.2 Market Restraints

5.2.1 Finite Number of Artificial Intelligence (AI) Experts

5.3 Market Opportunities

5.3.1 Sprouting Adoption of Cloud-Based Applications and Services

5.4 Future Trends

5.4.1 Vigorous Personalized Ad Serving

5.5 Impact Analysis of Drivers and Restraints

6. Artificial Intelligence in Marketing Market – North America Market Analysis

6.1 North America Artificial Intelligence in Marketing Market

6.2 North America Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)

7. North America Artificial Intelligence in Marketing Market – By Offering

7.1 Overview

7.2 North America Artificial Intelligence in Marketing Market Breakdown, by Offering (2020 and 2028)

7.3 Solution

7.3.1 Overview

7.3.2 Solution: North America Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

7.4 Services

7.4.1 Overview

7.4.2 Services: North America Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8. North America Artificial Intelligence in Marketing Market – By Application

8.1 Overview

8.2 North America Artificial Intelligence in Marketing Market Breakdown, by Application (2020 and 2028)

8.3 Search Advertising

8.3.1 Overview

8.3.2 Search Advertising: North America Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.4 Social Media Advertising

8.4.1 Overview

8.4.2 Social Media Advertising: North America Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.5 Dynamic Pricing

8.5.1 Overview

8.5.2 Dynamic Pricing: North America Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.6 Virtual Assistant

8.6.1 Overview

8.6.2 Virtual Assistant: North America Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.7 Content Curation

8.7.1 Overview

8.7.2 Content Curation: North America Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.8 Sales and Marketing Automation

8.8.1 Overview

8.8.2 Sales and Marketing Automation: North America Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.9 Analytics Platform

8.9.1 Overview

8.9.2 Analytics Platform: North America Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.10 Others

8.10.1 Overview

8.10.2 Others: North America Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

9. North America Artificial Intelligence in Marketing Market – By End-Use Industry

9.1 Overview

9.2 North America Artificial Intelligence in Marketing Market Breakdown, by End-Use Industry (2020 and 2028)

9.3 BFSI

9.3.1 Overview

9.3.2 BFSI: North America Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

9.4 Retail

9.4.1 Overview

9.4.2 Retail: North America Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

9.5 Consumer Goods

9.5.1 Overview

9.5.2 Consumer Goods: North America Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

9.6 Media and Entertainment

9.6.1 Overview

9.6.2 Media and Entertainment: North America Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

9.7 Others

9.7.1 Overview

9.7.2 Others: North America Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

10. North America Artificial Intelligence in Marketing Market – Country Analysis

10.1 Overview North America: Artificial Intelligence in Marketing market

10.1.1 North America: Artificial Intelligence in Marketing Market, by Key Country

10.1.1.1 US: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028

10.1.1.1.1 US: Artificial Intelligence in Marketing Market, by Offering

10.1.1.1.2 US: Artificial Intelligence in Marketing Market, by Application

10.1.1.1.3 US: Artificial Intelligence in Marketing Market, by End-User

10.1.1.2 Canada: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028

10.1.1.2.1 Canada: Artificial Intelligence in Marketing Market, by Offering

10.1.1.2.2 Canada: Artificial Intelligence in Marketing Market, by Application

10.1.1.2.3 Canada: Artificial Intelligence in Marketing Market, by End-User

10.1.1.3 Mexico: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028

10.1.1.3.1 Mexico: Artificial Intelligence in Marketing Market, by Offering

10.1.1.3.2 Mexico: Artificial Intelligence in Marketing Market, by Application

10.1.1.3.3 Mexico: Artificial Intelligence in Marketing Market, by End-User

11. Impact of COVID-19 Pandemic on North America Artificial Intelligence in Marketing Market

11.1 Overview

12. Artificial Intelligence in Marketing Market - Industry Landscape

12.1 Overview

12.2 Organic Developments

12.2.1 Overview

12.3 Inorganic Developments

12.3.1 Overview

13. Company Profiles

13.1 Affectiva

13.1.1 Key Facts

13.1.2 Business Description

13.1.3 Products and Services

13.1.4 Financial Overview

13.1.5 SWOT Analysis

13.1.6 Key Developments

13.2 Appier Inc.

13.2.1 Key Facts

13.2.2 Business Description

13.2.3 Products and Services

13.2.4 Financial Overview

13.2.5 SWOT Analysis

13.2.6 Key Developments

13.3 Bidalgo

13.3.1 Key Facts

13.3.2 Business Description

13.3.3 Products and Services

13.3.4 Financial Overview

13.3.5 SWOT Analysis

13.3.6 Key Developments

13.4 Novantas (Amplero), Inc.

13.4.1 Key Facts

13.4.2 Business Description

13.4.3 Products and Services

13.4.4 Financial Overview

13.4.5 SWOT Analysis

13.4.6 Key Developments

13.5 CognitiveScale

13.5.1 Key Facts

13.5.2 Business Description

13.5.3 Products and Services

13.5.4 Financial Overview

13.5.5 SWOT Analysis

13.5.6 Key Developments

13.6 SAS Institute Inc.

13.6.1 Key Facts

13.6.2 Business Description

13.6.3 Products and Services

13.6.4 Financial Overview

13.6.5 SWOT Analysis

13.6.6 Key Developments

13.7 SAP SE

13.7.1 Key Facts

13.7.2 Business Description

13.7.3 Products and Services

13.7.4 Financial Overview

13.7.5 SWOT Analysis

13.7.6 Key Developments

13.8 Salesforce.com, inc.

13.8.1 Key Facts

13.8.2 Business Description

13.8.3 Products and Services

13.8.4 Financial Overview

13.8.5 SWOT Analysis

13.8.6 Key Developments

13.9 Oracle Corporation

13.9.1 Key Facts

13.9.2 Business Description

13.9.3 Products and Services

13.9.4 Financial Overview

13.9.5 SWOT Analysis

13.9.6 Key Developments

13.10 IBM Corporation

13.10.1 Key Facts

13.10.2 Business Description

13.10.3 Products and Services

13.10.4 Financial Overview

13.10.5 SWOT Analysis

13.10.6 Key Developments

13.11 Amazon Web Services

13.11.1 Key Facts

13.11.2 Business Description

13.11.3 Products and Services

13.11.4 Financial Overview

13.11.5 SWOT Analysis

13.11.6 Key Developments

13.12 Adobe

13.12.1 Key Facts

13.12.2 Business Description

13.12.3 Products and Services

13.12.4 Financial Overview

13.12.5 SWOT Analysis

13.12.6 Key Developments

13.13 Accenture

13.13.1 Key Facts

13.13.2 Business Description

13.13.3 Products and Services

13.13.4 Financial Overview

13.13.5 SWOT Analysis

13.13.6 Key Developments

13.14 Microsoft Corporation

13.14.1 Key Facts

13.14.2 Business Description

13.14.3 Products and Services

13.14.4 Financial Overview

13.14.5 SWOT Analysis

13.14.6 Key Developments

13.15 Xilinx, Inc.

13.15.1 Key Facts

13.15.2 Business Description

13.15.3 Products and Services

13.15.4 Financial Overview

13.15.5 SWOT Analysis

13.15.6 Key Developments

14. Artificial Intelligence in Marketing Market- Company Profiles

14.1 Glossary of Terms

LIST OF TABLES

Table 1. North America Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)

Table 2. US: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 3. US: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 4. US: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)

Table 5. Canada: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 6. Canada: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 7. Canada: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)

Table 8. Mexico: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 9. Mexico: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 10. Mexico: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)

Table 11. Organic Developments Done by Companies

Table 12. Inorganic Developments Done by Companies

Table 13. Glossary of Term: Artificial Intelligence in Marketing Market

LIST OF FIGURES

Figure 1. North America Artificial Intelligence in Marketing Market Segmentation

Figure 2. North America Artificial Intelligence in Marketing Market Segmentation – By Country

Figure 3. Solution segment to dominate the North America Artificial Intelligence in Marketing Market by offering throughout the forecast period

Figure 4. Virtual Assistant segment is expected to witness high growth North America Artificial Intelligence in Marketing Market by application

Figure 5. BFSI segment is expected to dominate the North America Artificial Intelligence in Marketing Market in terms of end-user industry by 2028

Figure 6. North America Artificial Intelligence in Marketing Market Overview

Figure 7. US holds a largest share in the North America Artificial Intelligence in Marketing Market

Figure 8. North America Artificial Intelligence in Marketing Market Ecosystem Analysis

Figure 9. Expert Opinion

Figure 10. North America - PEST Analysis

Figure 11. North America Artificial Intelligence in Marketing Market Impact Analysis of Drivers and Restraints

Figure 12. North America Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)

Figure 13. North America Artificial Intelligence in Marketing Market Revenue Share, by Offering (2020 and 2028)

Figure 14. North America Solution: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 15. North America Services: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 16. North America Artificial Intelligence in Marketing Market Revenue Share, by Application (2020 and 2028)

Figure 17. North America Search Advertising: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 18. North America Social Media Advertising: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 19. North America Dynamic Pricing: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 20. North America Virtual Assistant: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 21. North America Content Curation: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 22. North America Sales and Marketing Automation: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 23. North America Analytics Platform: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 24. North America Others: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 25. North America Artificial Intelligence in Marketing Market Revenue Share, by End-Use Industry (2020 and 2028)

Figure 26. North America BFSI: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 27. North America Retail: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 28. North America Consumer Goods: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 29. North America Media and Entertainment: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 30. North America Others: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 31. North America: Artificial Intelligence in Marketing Market, by Key Country-Revenue 2020 (US$ Million)

Figure 32. North America: Artificial Intelligence in Marketing Market Revenue Share, by Key Country (2020 &2028)

Figure 33. US: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 34. Canada: Artificial Intelligence in Marketing Market – Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)

Figure 35. Mexico: Artificial Intelligence in Marketing Market – Revenue and Forecast 2028 (US$ Million)

Figure 36. Impact of COVID-19 Pandemic in North American Country Markets

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Scrutinize in-depth North America market trends and outlook coupled with the factors driving Artificial Intelligence in Marketing market, as well as those hindering it
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