Asia-Pacific Artificial Intelligence in Market

Market Introduction

Robust economic growth in Asian provinces has meant increased spending ability of the consumers. Over the years, the most prominent countries in the regions that include China, India, Japan, Singapore, South Korea, and Vietnam have witnessed noteworthy growth in their economy, subsequently contributing to the growth of investment in key technologies, including artificial intelligence. According to the 2018 Digital Trends report, published by Econsultancy in association with Adobe, Marketers in the Asia-Pacific region are ahead of their European counterparts in terms of artificial intelligence adoption as well as the amount of investment they put in digital skills training. Also, progress in adoption of cloud-based applications and services is the major factor driving the growth of the APAC artificial intelligence in marketing market.

The COVID-19 outbreak has resulted in a massive financial loss in APAC. The governments in APAC countries are taking possible steps to reduce its effects by announcing lockdown, negatively affecting the manufacturing sector. China, India, South Korea, Taiwan dominates the global manufacturing sector with significantly unprecedented, large numbers of manufacturing units. The COVID-19 emergence and imposition of lockdown across the country have substantially disrupted its manufacturing sector. Since the emergence of the COVID-19 virus, the government has undergone several lockdown phases, which have adversely affected the manufacturing and construction industries. Humans' everyday lives have become increasingly reliant on social media. In the lockdown situation nothing much to do at home; hence there is a spike in online media consumption in the Covid 19 pandemic. Entrepreneurs should link their social media marketing to the current situation. Business owners need to craft engagement techniques that help them communicate with their customers more than ever before. The company's focus is on customized products and other ways to keep the company services running at a good pace.

Market Overview and Dynamics

The artificial intelligence in marketing market in APAC is expected to reach US$ 26,023.61 million by 2028 from US$ 3,652.85 million in 2021. The market is estimated to grow at a CAGR of 32.4% from 2021 to 2028. Customer-centricity enables companies to better understand their customers and predict as well as satisfy their needs at any time. It is proved that companies that have successfully shifted to customer-centric engagement, enjoy a major competitive advantage and growth in sales and revenue.

Key Market Segments

The APAC artificial intelligence in marketing market is segmented into offering, application, end-use industry, and country. Based on offering, the market is segmented into solution and services. The solution segment dominated the market in the year 2020 and services segment is expected to be the fastest growing during forecast period. Based on application, the market is segmented into social media advertising, search advertising, dynamic pricing, virtual assistant, content curation, sales & marketing automation, analytics platform, and others. The social media advertising segment dominated the market in year 2020 and virtual assistant segment is expected to be the fastest growing during the forecast period. Based on end- use industry, the market is segmented into BFSI, retail, consumer goods, media and entertainment, and others. The BFSI segment dominated the market in year 2020 and retail segment is expected to be the fastest growing during the forecast period.

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the artificial intelligence in marketing market in APAC are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Accenture; Adobe; Amazon Web Services; Appier Inc.; Bidalgo; CognitiveScale; IBM Corporation; Microsoft Corporation; Novantas (Amplero), Inc; Oracle Corporation; Salesforce.com, inc.; SAP  SE; SAS Institute Inc.; and Xilinx, Inc.  among others.

Reasons to buy report

• To understand the APAC artificial intelligence in marketing market landscape and identify market segments that are most likely to guarantee a strong return
• Stay ahead of the race by comprehending the ever-changing competitive landscape for APAC artificial intelligence in marketing market
• Efficiently plan M&A and partnership deals in APAC artificial intelligence in marketing market by identifying market segments with the most promising probable sales
• Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form APAC artificial intelligence in marketing market
• Obtain market revenue forecast for market by various segments from 2021-2028 in APAC region.

APAC ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SEGMENTATION

APAC Artificial Intelligence in Marketing Market -By Offering

• Solution
• Services

APAC Artificial Intelligence in Marketing Market -By Application

• Social Media Advertising
• Search Advertising
• Dynamic Pricing
• Virtual Assistant
• Content Curation
• Sales & Marketing Automation
• Analytics Platform
• Others

APAC Artificial Intelligence in Marketing Market -By End- Use Industry

• BFSI
• Retail
• Consumer Goods
• Media and Entertainment
• Others

APAC Artificial Intelligence in Marketing Market -By Country

• China
• Japan
• South Korea
• India
• Australia
• Taiwan
• Rest of Asia-Pacific

APAC Artificial Intelligence in Marketing Market -Company Profiles

• Accenture
• Adobe
• Amazon Web Services
• Appier Inc.
• Bidalgo
• CognitiveScale
• IBM Corporation
• Microsoft Corporation
• Novantas (Amplero), Inc.
• Oracle Corporation
• Salesforce.com, inc.
• SAP SE
• SAS Institute Inc.
• Xilinx, Inc.   

Asia-Pacific Artificial Intelligence in Marketing Market Strategic Insights

Asia-Pacific Artificial Intelligence in Marketing Market Segmentation Analysis

Asia-Pacific Artificial Intelligence in Marketing Market Report Highlights

Asia-Pacific Artificial Intelligence in Marketing Report Scope

Asia-Pacific Artificial Intelligence in Marketing Market Country and Regional Insights