Middle East & Africa Artificial Intelligence in Market

Market Introduction

The artificial intelligence in the marketing market in the MEA consists of Saudi Arabia, the UAE, South Africa, and the rest of MEA. The Gulf countries are economically developed, whereas several African countries are yet to match up to the economic conditions of these countries. The high economy of the Middle East countries is set to favor higher infrastructural investments by the Government for the development of the telecommunication sector. Besides, the rising penetration of smartphones that would relate to the network efficiently and quickly allows for faster and larger deployments of 5G as well as Artificial Intelligence in Marketing networks in the Middle East African countries. The Middle East and African region are known to be a region with two halves of economies. The Middle East and Africa, a region incorporating more than 70 countries, faces exciting market variations in terms of Information and Communication Technology (ICT) maturity. Machine Learning Methods, Applied Propensity Models, and ARTIFICIAL INTELLIGENCE Applications are all 'ARTIFICIAL INTELLIGENCE' in the sense that they include computer intelligence, but we've broken them down into three distinct forms of technology. Also, vivid personalized Ad serving is the major factor driving the growth of the MEA artificial intelligence in marketing market.

Among the MEA countries, Turkey, Iran, and South Africa have faced the highest number of COVID-19 cases. Other major countries facing the economic impact of COVID-19 include Iraq, Israel, Morocco, Saudi Arabia, and UAE. The region comprises many growing economies such as UAE and Saudi Arabia, which are prospective markets for Artificial Intelligence in Marketing market. The global COVID-19 pandemic would have significant effects on global economies, because the COVID-19 pandemic has highlighted the vast applications of data science and artificial intelligence-driven tools in the marketing sector. Yet as countries continue to integrate the use of these technologies. The UAE is the first state to create a minister of state dedicated to artificial intelligence. Technologies allowing business continuity in the ICT industry. In social distancing scenario the technology is playing crucial role in virtual assistance, with offices being closed and travel being restricted, video meetings have enabled companies to stay in touch with clients & partners which helps in minimizing the impact on business. Thus, the factor is likely to boost the growth of market.

Market Overview and Dynamics

The artificial intelligence in marketing market in MEA, is expected to reach US$ 7,312.42 million by 2028 from US$ 1,159.26 million in 2021. The market is estimated to grow at a CAGR of 30.1% from 2021 to 2028. Many companies have realized the platform's tremendous potential and are using it for ecommerce, customer support, marketing, and public relations, among other things. Artificial intelligence is a crucial component of today's social media networks. Many social networks, including the most popular social networks like Facebook, LinkedIn, Instagram, and Snapchat, give marketers the ability to run paid advertising to platform users based on demographic and behavioural targeting.

Key Market Segments

The MEA artificial intelligence in marketing market is segmented into offering, application, end-use industry, and country. Based on offering, the market is segmented into solution and services. The solution segment dominated the market in the year 2020 and services segment is expected to be the fastest growing during forecast period. Based on application, the market is segmented into social media advertising, search advertising, dynamic pricing, virtual assistant, content curation, sales & marketing automation, analytics platform, and others. The social media advertising segment dominated the market in year 2020 and virtual assistant segment is expected to be the fastest growing during the forecast period. Based on end- use industry, the market is segmented into BFSI, retail, consumer goods, media and entertainment, and others. The BFSI segment dominated the market in year 2020 and retail segment is expected to be the fastest growing during the forecast period.

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the artificial intelligence in marketing market in MEA are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Accenture; Adobe; Affectiva; Amazon Web Services; Bidalgo; IBM Corporation; Microsoft Corporation; Oracle Corporation; Salesforce.com, inc.; SAP SE; SAS Institute Inc.; and Xilinx, Inc.  among others.

Reasons to buy report

• To understand the MEA artificial intelligence in marketing market landscape and identify market segments that are most likely to guarantee a strong return
• Stay ahead of the race by comprehending the ever-changing competitive landscape for MEA artificial intelligence in marketing market
• Efficiently plan M&A and partnership deals in MEA artificial intelligence in marketing market by identifying market segments with the most promising probable sales
• Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form MEA artificial intelligence in marketing market
• Obtain market revenue forecast for market by various segments from 2021-2028 in MEA region.

MEA ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SEGMENTATION

MEA Artificial Intelligence in Marketing Market -By Offering

• Solution
• Services

MEA Artificial Intelligence in Marketing Market -By Application

• Social Media Advertising
• Search Advertising
• Dynamic Pricing
• Virtual Assistant
• Content Curation
• Sales & Marketing Automation
• Analytics Platform
• Others

MEA Artificial Intelligence in Marketing Market -By End- Use Industry

• BFSI
• Retail
• Consumer Goods
• Media and Entertainment
• Others

MEA Artificial Intelligence in Marketing Market -By Country

• UAE
• Saudi Arabia
• South Africa
• Rest of MEA

MEA Artificial Intelligence in Marketing Market -Company Profiles

• Accenture
• Adobe
• Affectiva
• Amazon Web Services
• Bidalgo
• IBM Corporation
• Microsoft Corporation
• Oracle Corporation
• Salesforce.com, inc.
• SAP SE
• SAS Institute Inc.
• Xilinx, Inc.

Middle East & Africa Artificial Intelligence in Marketing Market Strategic Insights

Middle East & Africa Artificial Intelligence in Marketing Market Segmentation Analysis

Middle East & Africa Artificial Intelligence in Marketing Market Report Highlights

Middle East & Africa Artificial Intelligence in Marketing Report Scope

Middle East & Africa Artificial Intelligence in Marketing Market Country and Regional Insights