Europe Artificial Intelligence in Market

Market Introduction

The European Union (EU) countries comprise expanding artificial intelligence industry that finds its applications in verticals like social media and marketing. The use of AI technology for successful advertising campaigns on various social media channels is driving the European AI in Social Media Market. Furthermore, the convergence of artificial intelligence technology with social media for successful ads and gaining a competitive advantage is propelling the competition in the area even further. Artificial intelligence (AI) marketing makes automated decisions based on data collection, analysis, and additional observations of audience or economic patterns that may influence marketing efforts. AI is often used in marketing campaigns where the pace is important. Also, aggravating use of social media for advertising is the major factor driving the growth of the Europe artificial intelligence in marketing market.

Due to the COVID-19 outbreak, Russia, UK, France, Italy, Spain, and Germany are some of the worst affected member states in the European region. Businesses in the region face severe economic difficulties as they had to suspend their operations or substantially reduce their activities. Due to business lockdowns, travel bans, and supply chain disruptions, the region experienced an economic slowdown in 2020 and, most likely, in 2021. According to Worldometer till 20th April 2021, there were 3,164,447, 4,390,783, 5,296,222, cases have been registered in Germany, UK, and France. The member states of Europe, such as Italy, Spain, and Germany, have implemented drastic measures and travel restrictions to limit the spread of coronavirus among its citizens. Whereas software as a service is rising the demand of artificial intelligence in in marketing during pandemic.

Market Overview and Dynamics

The artificial intelligence in marketing market in Europe, is expected to reach US$ 27,045.20 million by 2028 from US$ 4,039.26 million in 2021. The market is estimated to grow at a CAGR of 31.2% from 2021 to 2028. Understanding the audience in real-time allows personalization of the customer's ad experience, which is very important nowadays. In recent years, advertising has been highly personalized with the help of AI. This has made customers expect ad experiences that are targeted to their unique needs and interests. This strategy is becoming increasingly popular, and it is producing incredible results.

Key Market Segments

The Europe artificial intelligence in marketing market is segmented into offering, application, end-use industry, and country. Based on offering, the market is segmented into solution and services. The solution segment dominated the market in the year 2020 and services segment is expected to be the fastest growing during forecast period. Based on application, the market is segmented into social media advertising, search advertising, dynamic pricing, virtual assistant, content curation, sales & marketing automation, analytics platform, and others. The social media advertising segment dominated the market in year 2020 and virtual assistant segment is expected to be the fastest growing during the forecast period. Based on end- use industry, the market is segmented into BFSI, retail, consumer goods, media and entertainment, and others. The BFSI segment dominated the market in year 2020 and retail segment is expected to be the fastest growing during the forecast period.

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the artificial intelligence in marketing market in Europe are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Accenture; Adobe; Amazon Web Services; Bidalgo; CognitiveScale; IBM Corporation; Microsoft Corporation; Oracle Corporation; Salesforce.com, inc.; SAP SE; SAS Institute Inc.; and Xilinx, Inc.  among others.

Reasons to buy report

• To understand the Europe artificial intelligence in marketing market landscape and identify market segments that are most likely to guarantee a strong return
• Stay ahead of the race by comprehending the ever-changing competitive landscape for Europe artificial intelligence in marketing market
• Efficiently plan M&A and partnership deals in Europe artificial intelligence in marketing market by identifying market segments with the most promising probable sales
• Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form Europe artificial intelligence in marketing market
• Obtain market revenue forecast for market by various segments from 2021-2028 in Europe region.

EUROPE ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SEGMENTATION

Europe Artificial Intelligence in Marketing Market -By Offering

• Solution
• Services

Europe Artificial Intelligence in Marketing Market -By Application

• Social Media Advertising
• Search Advertising
• Dynamic Pricing
• Virtual Assistant
• Content Curation
• Sales & Marketing Automation
• Analytics Platform
• Others

Europe Artificial Intelligence in Marketing Market -By End- Use Industry

• BFSI
• Retail
• Consumer Goods
• Media and Entertainment
• Others

Europe Artificial Intelligence in Marketing Market -By Country

• UK
• France
• Germany
• Italy
• Russia
• Rest of Europe

Europe Artificial Intelligence in Marketing Market -Company Profiles

• Accenture
• Adobe
• Amazon Web Services
• Bidalgo
• CognitiveScale
• IBM Corporation
• Microsoft Corporation
• Oracle Corporation
• Salesforce.com, inc.
• SAP SE
• SAS Institute Inc.
• Xilinx, Inc.   

Europe Artificial Intelligence in Marketing Market Strategic Insights

Europe Artificial Intelligence in Marketing Market Segmentation Analysis

Europe Artificial Intelligence in Marketing Market Report Highlights

Europe Artificial Intelligence in Marketing Report Scope

Europe Artificial Intelligence in Marketing Market Country and Regional Insights