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US Green Tea Market Forecast to 2027 - COVID-19 Impact and Country Analysis By Type (Green Tea Bags, Green Tea Instant Mixes, Iced Green Tea, Loose Leaf, Others); Flavor (Lemon, Aloe Vera, Cinnamon, Vanilla, Basil, Others); Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online, Others)

Code: TIPRE00010740 | Pages: 104 | Industry: Food and Beverages | Date: May 2020
Covid

The US green tea market was valued at US$ 1,089.40 Mn in 2018 and is projected to reach US$ 1,907.03 Mn by 2027; it is expected to grow at a CAGR of 6.5% during 2020–2027.

 

Green tea is prepared from the leaf buds and dried leaves of the Camellia sinensis plant. It is prepared by pan-frying and steaming these leaves, followed by drying them. Green tea is known to be beneficial against various health issues such as depression and various cancer types such as lung cancer, liver cancer, colon cancer, and gastric cancer. Some of the scientific studies have also proven that the consumption of green tea helps enhance the thinking skills and also is helpful in lowering cholesterol and triglyceride levels in body. Green tea has gained the attention of the US consumers over the past few years, mainly due to its health benefits. Regular consumption of green tea boosts the immune system, helps maintain body weight in limits, reduces physical stress, and keeps check on skin redness. Consumers in the US prefer beverages that offer functional benefits. This further propels the demand for the green tea in the country. Many consumers understand the functional health benefits of green tea and seek for green tea products as a more desirable alternative to sugar-laden beverages.

 

Based on type, the green tea market is segmented into green tea bags, green tea instant mixes, iced green tea, loose leaf, and others. In 2018, the green tea bags segment dominated the market with 41.6% share of the total market. The green tea bags are mainly made of filter paper or food-grade plastic, or occasionally of silk cotton or silk. The green tea bags are available in many flavors, including ginger, mint, and lemon among others.

 

Market Insights

Health benefits of flavored green tea

Consumers in developed and developing regions have become more aware of their health these days. Green tea is made from leaves and buds of Camellia sinensis, and it does not involve the process of withering and oxidation. The consumption of green tea is known to prevent cancer, liver cirrhosis, obesity, blood pressure, and many other chronic diseases. It also helps in losing weight as it is composed of bioactive substances, including caffeine and polyphenols that help in breaking down of fat cells and discharging them into the circulatory tract. A drink made combining green tea and lemon offers numerous health benefits as it has several anti-inflammatory and antimicrobial properties. Aloe Vera green tea is claimed to possess nutrients such as amino acids, vitamins, minerals, polysaccharides, and enzymes. Cinnamon green tea helps fight stomach and digestive disorders, and enhances digestion by enhancing the ability of body to properly break down food and efficiently absorb nutrients.

 

Type-Based Market Insights

The green tea market, based on type, is segmented into green tea bags, green tea instant mixes, iced green tea, and loose leaves, and others. The green tea bags segment accounted for the largest share of the US Green tea market in 2018; the market for the loose leaf segment is expected to grow at the highest CAGR during the forecast period. The filter bags used to pack green tea are generally made of filter paper, food-grade plastic, or silk cotton. The green tea bags are available in different flavors such as ginger, mint, and lemon.

 

US Green Tea Market, by Type – 2018 and 2027

US Green Tea Market, by Type – 2018 and 2027

 

Type-Based Market Insights

Based on type, the green tea market is categorized into green tea bags, green tea instant mixes, iced green tea, and loose leaf and others. In 2018, the green tea bags segment led the US green tea whereas the loose leaf segment is expected to grow at fastest growth rate during the forecast period of 2019-2027. The green tea bags are generally made of filter paper, food-grade plastic, or silk cotton. The green tea bags are available in different flavors such as ginger, mint, and lemon. As the consumption of green tea helps in brain function, reducing fat, reducing risk of cancer, and more, green tea bags are used in the manufacture of cosmetics and pharmaceutical products. There are ways to use bags of green tea bags to promote healing apart from consumption as a drink.

 

Flavor-Based Insights

Based on flavor, the US green tea market is segmented into lemon, aloe vera, cinnamon, vanilla, basil, and others. In 2018, the lemon segment led the US green tea market whereas the others segment is expected to grow at the fastest CAGR during the forecast period. The lemon green tea consists of antioxidants, flavonoids, and other phytonutrients, which help fight many diseases, including cancer. This tea is also available in the form of iced lemon green tea. The addition of fresh lemon juice to the green tea increases its medicinal properties as well as enhances its taste. The combination of produces a drink that is rich in vitamin C that has anti-inflammatory and antimicrobial properties. It also enhances the cardiac health and skin tone.

 

Distribution Channel -Based Market Insights

The US green tea market is further segmented on the basis of the distribution channel into supermarkets and hypermarkets, convenience stores, online, and others. In 2018, the supermarkets and hypermarkets segment accounted for the largest share of the market, whereas the others segment is expected to register the fastest CAGR during the forecast period. The sale of green tea in hypermarkets and supermarkets are increasing due to the rising footfall at these places, especially that of health conscious buyers. The wide availability of green tea products of various brands at affordable prices has encouraged customers to buy green tea from hypermarkets and supermarkets.

 

US Green Tea Market –Type

  • Green Tea Bags
  • Green Tea Instant Mixes
  • Iced Green Tea
  • Loose Leaf
  • Others

US Green Tea Market – By Flavor

 

  • Lemon
  • Aloe Vera
  • Cinnamon
  • Vanilla
  • Basil
  • Others

US Green Tea Market – By Distribution Channel

 

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Online
  • Others

 

Company Profiles

  • TATA Global Beverages
  • Finlays
  • Unilever
  • Nestlé
  • Associated British Foods plc
  • AriZona Beverage Co.
  • Kirin Holdings Company Ltd
  • ITO EN
  • Dilmah Ceylon Tea Company PLC

 

1.         Introduction

1.1         Scope of the Study

1.2         The Insight Partners Research Report Guidance

1.3         Market Segmentation

2.         Key Takeaways

3.         Research Methodology

3.1         Coverage

3.2         Secondary Research

3.3         Primary Research

4.         Green tea Market Landscape

4.1         Market Overview

5.         US Green tea Market – Key Industry Dynamics

5.1         Market Drivers

5.1.1        Health benefits of flavored green tea

5.1.2        Cumulative M&A activities and product launches

5.2         Market Restraints

5.2.1        Higher price of green tea as compared to other tea

5.3         Market Opportunities

5.3.1        Introduction of new flavours and attractive packaging

5.4         Future Trends

5.4.1        Surge in consumption of premium RTD green tea flavoured beverages

5.5         Impact Analysis of Drivers and Restraints

6.         Green tea – US Market Analysis

6.1         US Green Tea Market Overview

6.2         US Green Tea Market Forecast and Analysis

7.         Green Tea Market Analysis – By Type

7.1         Overview

7.2         Green Tea Market, by Type, (2018 & 2027)

7.3         Green Tea Bags

7.3.1        Overview

7.3.2        Green Tea Bags in Green Tea Market, Revenue Forecast to 2027 (US$ Mn)

7.4         Green Tea Instant Mixes

7.4.1        Overview

7.4.2        Green Tea Instant Mixes in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

7.5         Iced Green Tea

7.5.1        Overview

7.5.2        Iced Green Tea in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

7.6         Loose Leaf

7.6.1        Overview

7.6.2        Loose Leaf in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

7.7         Others

7.7.1        Overview

7.7.2        Others in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

8.         Green Tea Market Analysis – By Flavours

8.1         Overview

8.2         Green Tea Market Breakdown, by Flavours, 2018 & 2027

8.3         Lemon

8.3.1        Overview

8.3.2        Lemon Green Tea Market, Revenue Forecast to 2027 (US$ Mn)

8.4         Aloe Vera

8.4.1        Overview

8.4.2        Aloe Vera Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

8.5         Cinnamon

8.5.1        Overview

8.5.2        Cinnamon Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

8.6         Vanilla

8.6.1        Overview

8.6.2        Vanilla Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

8.7         Basil

8.7.1        Overview

8.7.2        Basil Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

8.8         Others

8.8.1        Overview

8.8.2        Others Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

9.         India Green Tea Market Analysis – By Distribution Channel

9.1         Overview

9.2         US Green Tea Market Breakdown, By Distribution Channel, 2018 & 2027

9.3         Hypermarkets and Supermarkets

9.3.1        US Green Tea Market Revenue Via Hypermarkets and Supermarkets Revenue and Forecast, to 2027 (US$ Mn)

9.4         Convenience Store

9.4.1        US Green Tea Market Revenue Via Convenience Stores Revenue and Forecast, to 2027 (US$ Mn)

9.5         Online Stores

9.5.1        US Green Tea Market Revenue Via Online Stores Revenue and Forecast, to 2027 (US$ Mn)

9.6         Others

9.6.1        US Green Tea Market Via Other Retailers Forecasts to 2027 (US$ Mn)

10.      Industry Landscape

10.1      Product News

11.      COMPANY PROFILES

11.1      TATA India Beverages

11.1.1     Key Facts

11.1.2     Business Description

11.1.3     Products and Services

11.1.4     Financial Overview

11.1.5     SWOT Analysis

11.1.6     Key Developments

11.2      Finlays

11.2.1     Key Facts

11.2.2     Business Description

11.2.3     Products and Services

11.2.4     Financial Overview

11.2.5     SWOT Analysis

11.2.6     Key Developments

11.3      Unilever

11.3.1     Key Facts

11.3.2     Business Description

11.3.3     Products and Services

11.3.4     Financial Overview

11.3.5     SWOT Analysis

11.3.6     Key Developments

11.4      Nestlé

11.4.1     Key Facts

11.4.2     Business Description

11.4.3     Products And Services

11.4.4     Financial Overview

11.4.5     SWOT Analysis

11.4.6     Key Developments

11.5      Associated British Foods plc

11.5.1     Key Facts

11.5.2     Business Description

11.5.3     Products and Services

11.5.4     Financial Overview

11.5.5     SWOT Analysis

11.5.6     Key Developments

11.6      AriZona Beverage Co.

11.6.1     Key Facts

11.6.2     Business Description

11.6.3     Products and Services

11.6.4     Financial Overview

11.6.5     SWOT Analysis

11.6.6     Key Developments

11.7      Kirin Holdings Company Ltd

11.7.1     Key Facts

11.7.2     Business Description

11.7.3     Products and Services

11.7.4     Financial Overview

11.7.5     SWOT Analysis

11.7.6     Key Developments

11.8      ITO EN

11.8.1     Key Facts

11.8.2     Business Description

11.8.3     Products and Services

11.8.4     Financial Overview

11.8.5     SWOT Analysis

11.8.6     Key Developments

11.9      Dilmah Ceylon Tea Company PLC

11.9.1     Key Facts

11.9.2     Business Description

11.9.3     Products and Services

11.9.4     Financial Overview

11.9.5     SWOT Analysis

11.9.6     Key Developments

12.      Appendix

12.1      About the Insight Partners

12.2      Glossary

 


LIST OF TABLES

Table 1.             US Green Tea Market Revenue and Forecasts to 2027 (US$ Mn)

Table 2.             Glossary of Terms, US Green Tea Market

 


LIST OF FIGURES

Figure 1.           US Green Tea Market Segmentations

Figure 3.           India Green Tea Market Overview

Figure 4.           Food and Beverages Held Largest Share in The US Green Tea Market by Type

Figure 5.           US Green Tea Market, Industry Landscape

Figure 6.           Blueberry Extract Market Impact Analysis of Driver and Restraints

Figure 7.           US Green Tea Market Forecast and Analysis, (US$ Mn)

Figure 8.           Green Tea Market Breakdown, by Type, 2018 & 2027 (%)

Figure 9.           Green Tea Bags in Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 10.        Green Tea Instant Mixes in Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 11.        Iced Green Tea in Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 12.        Loose Leaf in Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 13.        Others in Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 14.        Green Tea Market Breakdown, by Flavours, 2018 & 2027 (%)

Figure 15.        Lemon Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 16.        Aloe Vera Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 17.        Cinnamon Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 18.        Vanilla Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 19.        Basil Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 20.        Others Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 21.        US Green Tea Market Breakdown by Distribution Channel, 2018 & 2027 (%)

Figure 22.        US Green Tea Market Revenue Via Hypermarkets and Supermarkets Forecast, to 2027 (US$ Mn)

Figure 23.        US Green Tea Market Revenue Via Convenience Stores Revenue and Forecasts to 2027 (US$ Mn)

Figure 24.        US Green Tea Market Revenue Via Online Revenue and Forecasts to 2027 (US$ Mn)

Figure 25.        US Green Tea Market Revenue Via Other Retailers Forecasts to 2027 (US$ Mn)

 

The List of Companies - US Green Tea Market

  1. TATA Global Beverages
  2. Finlays
  3. Unilever
  4. Nestlé
  5. Associated British Foods plc
  6. AriZona Beverage Co.
  7. Kirin Holdings Company Ltd
  8. ITO EN
  9. Dilmah Ceylon Tea Company PLC
  • Highlights key business priorities in order to assist companies to realign their business strategies.
  • The key findings and recommendations highlight crucial progressive industry trends in the US Green Tea market, thereby allowing players to develop effective long term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.

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