Middle East and Africa Cut Flowers Market Forecast to 2027 - COVID-19 Impact and Regional Analysis by Flower Type (Rose, Carnation, Lilium, Chrysanthemum and Gerbera, and Others), and Application (Home and Commercial)
Middle-East and Africa Cut Flowers Market Forecast to 2027 – COVID-19 Impact and Analysis- by Flower Type (Rose, Carnation, Lilium, Chrysanthemum and Gerbera, and Others), and Application (Home and Commercial)
Number of Pages: 65
Market Introduction
Cut flowers refers to flower buds that are cut off from the plant on which they are grown. It is typically taken from plants for decorative purposes. Most gardeners harvest their own cut flowers in their gardens, but most countries have a floral industry dedicated to cut flowers. The plants from which the cut flowers are cut differ locally in terms of climate, culture and resources. Mostly cut flower plants are cultivated in separate fields or in greenhouses. The production of cut flowers is intensive, as it needs a significant quantity of highly toxic pesticides and residues. E-commerce purchases of cut flowers among consumers is expected to create a significant demand for cut flowers in the coming years, which is also expected to drive the cut flower market.
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Market Overview and Dynamics
The cut flower market in Middle- East and Africa is expected to grow from US$ 1,531.64 million in 2019 to US$ 1,972.69 million by 2027; it is estimated to grow at a CAGR of 3.5% from 2020 to 2027. E-commerce purchases are on the rise, which can be an opportunity for the flower industry. The number of retailers (florists, large supermarkets and online specialists) selling flowers through the internet is increasing. The assortment of flowers that can be purchased online is also growing. The internet is the fastest growing market outlet in many Middle-East and African countries, although current market shares are typically below 10%. The online sales trend increases the importance of product uniformity, supply chain efficiency and information exchange standards. It is expected that online sales of cut flowers (both bouquets, mono-bunches and individual flowers) will further increase in the future. Internet sales often involve florists that collectively or individually produce the bouquets and flowers, or specialised bouquet producers. E-commerce will open the door to generate enthusiasm for and sales of flower-related gifts and purchases. It will also give supermarkets valuable information about consumer interest and demand. Targeting the new generation of e-commerce customers, online flower retailers keep their clients engaged with new designs and ideas. The cut flower companies are now using social media platforms to launch marketing campaigns because social media offers many benefits including targeting specific customer segments, wide reach, adaptability, and so on while being fairly inexpensive to use. This is bolstering the growth of the Cut Flower market.
Saudi Arabia has the largest COVID-19 cases in the Middle East and Africa region, and is followed by UAE, among others. UAE was the first country in Middle East and Africa to report a confirmed case of coronavirus.
Key Market Segments
In terms of flower type, the rose segment accounted for the largest share of the Middle-East and Africa Cut Flower market in 2019. Based on application, the cut flower market is divided into home, and commercial. Commercial is expected to be the fastest growing segment over the forecast period.
Major Sources and Companies Listed
A few major primary and secondary sources referred to for preparing this report on the Cut Flower market in Middle-East and Africa are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Oserian, Dümmen Orange, The Kariki Group, Selecta one, MultiFlora, Rosebud Limited, and Karen Roses are among others.
Reasons to buy report
- Understand the Middle-East and Africa Cut Flower market landscape and identify market segments that are likely to guarantee a strong return
- Stay ahead of the race by comprehending the ever-changing competitive market landscape in Middle-East and Africa
- Efficiently plan mergers and acquisitions, and partnership deals in the Middle-East and Africa Cut Flower market by identifying market segments with the most promising probable sales
- Take knowledgeable business decisions from perceptive and comprehensive analysis of performance of various market segments
- Obtain revenue forecast for market based on various segments for the period 2020-2027
Middle-East and Africa Cut Flower Market Segmentation
Middle-East and Africa Cut Flower Market- by Flower Type
- Rose
- Carnation
- Lilium
- Chrysanthemum and Gerbera
- Others
Middle-East and Africa Cut Flower Market- by Application
- Home
- Commercial
Middle-East and Africa Cut Flower Market- by Country
- South Africa
- Saudi Arabia
- UAE
- Rest of Middle-East and Africa
Company Profiles
- Oserian
- Dümmen Orange
- The Kariki Group
- Selecta one
- Karen Roses Company
- Rosebud Limited
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection:
3.2.2 Primary Interviews:
3.2.3 Hypothesis formulation:
3.2.4 Macro-economic factor analysis:
3.2.5 Developing base number:
3.2.6 Data Triangulation:
3.2.7 Country level data:
4. Cut Flowers Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 MEA
4.3 Expert Opinion
5. Cut Flowers Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Increase in the demand of cut flowers for decorative purposes
5.1.2 Various health benefits associated with cut flowers
5.2 Market Restraints
5.2.1 Stringent conditions to be met by cut flowers
5.3 Market Opportunities
5.3.1 E-commerce Purchases
5.4 Future Trends
5.4.1 Marketing a farm story to attract customers
5.5 Impact Analysis Of Drivers And Restraints
6. Cut Flowers – MEA Market Analysis
6.1 Cut Flowers Market Overview
6.2 Cut Flowers Market –Revenue and Forecast to 2027 (US$ Mn)
6.3 Market Positioning – Key Market Players
7. MEA Cut Flowers Market Analysis – By Flower Type
7.1 Overview
7.2 MEA Cut Flowers Market Breakdown, By Flower Type, 2019 & 2027
7.3 Rose
7.3.1 Overview
7.3.2 Rose in Cut Flowers Market, Revenue Forecast to 2027 (US$ Mn)
7.4 Carnation
7.4.1 Overview
7.4.2 Carnations in Cut Flowers Market, Revenue and Forecast to 2027 (US$ Mn)
7.5 Lilium
7.5.1 Overview
7.5.2 Lilium in Cut Flowers Market, Revenue and Forecast to 2027 (US$ Mn)
7.6 Chrysanthemum and Gerbera
7.6.1 Overview
7.6.2 Chrysanthemum and Gerbera in Cut Flowers Market, Revenue and Forecast to 2027 (US$ Mn)
7.7 Others
7.7.1 Overview
7.7.2 Others in Cut Flowers Market, Revenue and Forecast to 2027 (US$ Mn)
8. MEA Cut Flowers Market Analysis – By Application
8.1 Overview
8.2 MEA Cut Flowers Market Breakdown, By Application, 2019 & 2027
8.3 Home
8.3.1 Overview
8.3.2 Cut Flowers Market Revenue Via Home Revenue and Forecast, to 2027 (US$ Mn)
8.4 Commercial
8.4.1 Overview
8.4.2 Cut Flowers Market Revenue Via Commercial Revenue and Forecast, to 2027 (US$ Mn)
9. Cut Flowers Market – Country Analysis
9.1 Overview
9.1.1 MEA: Cut Flowers Market – Revenue and Forecast to 2027 (US$ Mn)
9.1.2 MEA: Cut Flowers Market, by Flower Type
9.1.3 MEA: Cut Flowers Market, by Application
9.1.4 MEA: Cut Flowers Market, by Key Country
9.1.4.1 South Africa: Cut Flowers Market –Revenue and Forecast to 2027 (US$ Mn)
9.1.4.1.1 South Africa: Cut Flowers Market, by Flower Type
9.1.4.1.2 South Africa: Cut Flowers Market, by Application
9.1.4.2 Saudi Arabia: Cut Flowers Market –Revenue and Forecast to 2027 (US$ Mn)
9.1.4.2.1 Saudi Arabia: Cut Flowers Market, by Flower Type
9.1.4.2.2 Saudi Arabia: Cut Flowers Market, by Application
9.1.4.3 UAE: Cut Flowers Market –Revenue and Forecast to 2027 (US$ Mn)
9.1.4.3.1 UAE: Cut Flowers Market, by Flower Type
9.1.4.3.2 UAE: Cut Flowers Market, by Application
9.1.4.4 Rest of MEA: Cut Flowers Market –Revenue and Forecast to 2027 (US$ Mn)
9.1.4.4.1 Rest of MEA: Cut Flowers Market, by Flower Type
9.1.4.4.2 Rest of MEA: Cut Flowers Market, by Application
10. Impact of COVID-19 Pandemic on MEA Cut Flowers Market
10.1 Overview
11. Key Company Profiles
11.1 Oserian
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.2 Dümmen Orange
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 The Kariki Group
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.4 Selecta one
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 Karen Roses
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.6 Rosebud Limited
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
12. Appendix
12.1 About The Insight Partners
12.2 Glossary
LIST OF TABLES
Table 1. MEA Cut Flowers Market –Revenue and Forecast to 2027 (US$ Mn)
Table 2. MEA Cut Flowers Market, by Flower Type – Revenue and Forecast to 2027 (US$ Mn)
Table 3. MEA Cut Flowers Market, by Application – Revenue and Forecast to 2027 (US$ Mn)
Table 4. South Africa Cut Flowers Market, by Flower Type – Revenue and Forecast to 2027 (US$ Mn)
Table 5. South Africa Cut Flowers Market, by Application – Revenue and Forecast to 2027 (US$ Mn)
Table 6. Saudi Arabia Cut Flowers Market, by Flower Type – Revenue and Forecast to 2027 (US$ Mn)
Table 7. Saudi Arabia Cut Flowers Market, by Application – Revenue and Forecast to 2027 (US$ Mn)
Table 8. UAE Cut Flowers Market, by Flower Type – Revenue and Forecast to 2027 (US$ Mn)
Table 9. UAE Cut Flowers Market, by Application – Revenue and Forecast to 2027 (US$ Mn)
Table 10. Rest of MEA Cut Flowers Market, by Flower Type – Revenue and Forecast to 2027 (US$ Mn)
Table 11. Rest of MEA Cut Flowers Market, by Application – Revenue and Forecast to 2027 (US$ Mn)
Table 12. Glossary of Terms, Middle East and Africa Cut Flowers Market
LIST OF FIGURES
Figure 1. Cut Flowers Market Segmentation
Figure 2. Cut Flowers Market Segmentation – By Country
Figure 3. MEA Cut Flowers Market Overview
Figure 4. Rose Segment Held Largest Share of MEA Cut Flowers Market
Figure 5. Rest of MEA Country Held Largest Share of MEA Cut Flowers Market
Figure 6. MEA Cut Flowers Market, Industry Landscape
Figure 7. MEA: PEST Analysis
Figure 8. Expert Opinion
Figure 9. Cut Flowers Market Impact Analysis Of Driver And Restraints
Figure 10. MEA: Cut Flowers Market – Revenue and Forecast to 2027 (US$ Mn)
Figure 11. MEA Cut Flowers Market Breakdown, By Flower Type, 2019 & 2027
Figure 12. MEA Rose in Cut Flowers Market, Revenue and Forecast, 2017–2027 (US$ Mn)
Figure 13. MEA Carnations in Cut Flowers Market, Revenue and Forecast, 2017–2027 (US$ Mn)
Figure 14. MEA Lilium in Cut Flowers Market, Revenue and Forecast, 2017–2027 (US$ Mn)
Figure 15. MEA Chrysanthemum and Gerbera in Cut Flowers Market, Revenue and Forecast, 2017–2027 (US$ Mn)
Figure 16. MEA Others in Cut Flowers Market, Revenue and Forecast, 2017–2027 (US$ Mn)
Figure 17. MEA Cut Flowers Market Breakdown By Application, 2019 & 2027 (%)
Figure 18. MEA Cut Flowers Market Revenue Via Home Revenue and Forecast, to 2027 (US$ Mn)
Figure 19. MEA Cut Flowers Market Revenue Via Commercial Revenue and Forecast, to 2027 (US$ Mn)
Figure 20. MEA: Cut Flowers Market – Revenue and Forecast to 2027 (US$ Mn)
Figure 21. MEA: Cut Flowers Market Revenue Share, by Flower Type (2019 and 2027)
Figure 22. MEA: Cut Flowers Market Revenue Share, by Application (2019 and 2027)
Figure 23. MEA: Cut Flowers Market Revenue Share, by Key Country (2019 and 2027)
Figure 24. South Africa: Cut Flowers Market –Revenue and Forecast to 2027 (US$ Mn)
Figure 25. Saudi Arabia: Cut Flowers Market –Revenue and Forecast to 2027 (US$ Mn)
Figure 26. UAE: Cut Flowers Market –Revenue and Forecast to 2027 (US$ Mn)
Figure 27. Rest of MEA: Cut Flowers Market –Revenue and Forecast to 2027 (US$ Mn)
Figure 28. Impact of COVID-19 Pandemic in Middle East And Africa Country Markets
- Rosebud Limited
- Karen Roses Company
- Selecta one
- The Kariki Group
- Dümmen Orange
- Oserian
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the Middle-East and Africa Cut Flowers market
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in the Middle East and Africa Cut Flowers market, thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth Middle-East and Africa market trends and outlook coupled with the factors driving the Cut Flowers market, as well as those hindering it
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution