Europe Cut Flowers Market Forecast to 2027 - COVID-19 Impact and Regional Analysis by Flower Type (Rose, Carnation, Lilium, Chrysanthemum and Gerbera, and Others), and Application (Home and Commercial)

Code: TIPRE00016238 | Pages: 72 | Industry: Food and Beverages | Date: Nov 2020 | Type: Regional

Europe Cut Flowers Market Forecast to 2027 – COVID-19 Impact and Analysis- by Flower Type (Rose, Carnation, Lilium, Chrysanthemum and Gerbera, and Others), and Application (Home and Commercial)

Number of Pages: 72

Market Introduction

Cut flowers refers to flower buds that are cut off from the plant on which they are grown. It is typically taken from plants for decorative purposes. Most gardeners harvest their own cut flowers in their gardens, but most countries have a floral industry dedicated to cut flowers. The plants from which the cut flowers are cut differ locally in terms of climate, culture and resources. Mostly cut flower plants are cultivated in separate fields or in greenhouses. The production of cut flowers is intensive, as it needs a significant quantity of highly toxic pesticides and residues. E-commerce purchases of cut flowers among consumers is expected to create a significant demand for cut flowers in the coming years, which is also expected to drive the cut flower market.


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Market Overview and Dynamics

The cut flowers market in Europe is expected to grow from US$ 13,513.55 million in 2019 to US$ 18,304.72 million by 2027; it is estimated to grow at a CAGR of 4.1% from 2020 to 2027. E-commerce purchases are on the rise, which can be an opportunity for the flower industry. The number of retailers (florists, large supermarkets and online specialists) selling flowers through the internet is increasing. The assortment of flowers that can be purchased online is also growing. The internet is the fastest growing market outlet in many European countries, although current market shares are typically below 10%. The online sales trend increases the importance of product uniformity, supply chain efficiency and information exchange standards. It is expected that online sales of cut flowers (both bouquets, mono-bunches and individual flowers) will further increase in the future. Internet sales often involve florists that collectively or individually produce the bouquets and flowers, or specialised bouquet producers. E-commerce will open the door to generate enthusiasm for and sales of flower-related gifts and purchases. It will also give supermarkets valuable information about consumer interest and demand. Targeting the new generation of e-commerce customers, online flower retailers keep their clients engaged with new designs and ideas. The cut flower companies are now using social media platforms to launch marketing campaigns because social media offers many benefits including targeting specific customer segments, wide reach, adaptability, and so on while being fairly inexpensive to use.  This is bolstering the growth of the Cut Flower market.

 

In Europe, Italy, Russia is the hardest-hit country by the COVID-19 outbreak. It is expected to suffer an economic hit due to a lack of revenue from various industries, as Russia recorded the highest number of coronavirus cases. Other member states have implemented drastic measures and travel restrictions, including partially closing their borders. This is anticipated to impact market growth in Europe.

Key Market Segments

In terms of flower type, the rose segment accounted for the largest share of the Europe Cut Flower market in 2019. Based on application the cut flower market is divided into home, and commercial. Commercial is expected to be the fastest growing segment over the forecast period.  

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the Cut Flower market in Europe are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Oserian, Dümmen Orange, The Kariki Group, Selecta one, MultiFlora, Afriflora Sher, and Karen Roses are among others.

Reasons to buy report

  • Understand the Europe  Cut Flower  market landscape and identify market segments that are likely to guarantee a strong return
  • Stay ahead of the race by comprehending the ever-changing competitive market landscape in Europe
  • Efficiently plan mergers and acquisitions, and partnership deals in the Europe  Cut Flower  market by identifying market segments with the most promising probable sales
  • Take knowledgeable business decisions from perceptive and comprehensive analysis of performance of various market segments
  • Obtain revenue forecast for market based on various segments for the period 2020-2027

Europe Cut Flower Market Segmentation

Europe Cut Flower Market- by Flower Type

  • Rose
  • Carnation
  • Lilium
  • Chrysanthemum and Gerbera
  • Others

Europe Cut Flower Market- by Application

  • Home
  • Commercial

Europe Cut Flower Market- by Country

  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Sweden
  • Rest of Europe  

Company Profiles

  • Oserian
  • Dümmen Orange
  • The Kariki Group
  • Selecta one
  • MultiFlora
  • Afriflora Sher
  • Karen Roses

 

 

1.           Introduction

1.1         Study Scope

1.2         The Insight Partners Research Report Guidance

1.3         Market Segmentation

2.           Key Takeaways

3.           Research Methodology

3.1         Scope of the Study

3.2         Research Methodology

3.2.1        Data Collection:

3.2.2        Primary Interviews:

3.2.3        Hypothesis formulation:

3.2.4        Macro-economic factor analysis:

3.2.5        Developing base number:

3.2.6        Data Triangulation:

3.2.7        Country level data:

4.           Cut Flowers Market Landscape

4.1         Market Overview

4.2         PEST Analysis

4.2.1        Europe

4.3         Expert Opinion

5.           Cut Flowers Market – Key Market Dynamics

5.1         Market Drivers

5.1.1        Rise in the demand of cut flowers for decorative purposes

5.1.2        Several health benefits associated with cut flowers

5.2         Market Restraints

5.2.1        Strict conditions to be met by cut flowers

5.3         Market Opportunities

5.3.1        E-commerce Purchases

5.4         Future Trends

5.4.1        Marketing a farm story to attract customers

5.5         Impact Analysis Of Drivers And Restraints

6.           Cut Flowers – Europe Market Analysis

6.1         Cut Flowers Market Overview

6.2         Cut Flowers Market –Revenue and Forecast to 2027 (US$ Mn)

6.3         Market Positioning – Key Market Players

7.           Europe Cut Flowers Market Analysis – By Flower Type

7.1         Overview

7.2         Europe Cut Flowers Market Breakdown, By Flower Type, 2019 & 2027

7.3         Rose

7.3.1        Overview

7.3.2        Rose in Cut Flowers Market, Revenue Forecast to 2027 (US$ Mn)

7.4         Carnation

7.4.1        Overview

7.4.2        Carnations in Cut Flowers Market, Revenue and Forecast to 2027 (US$ Mn)

7.5         Lilium

7.5.1        Overview

7.5.2        Lilium in Cut Flowers Market, Revenue and Forecast to 2027 (US$ Mn)

7.6         Chrysanthemum and Gerbera

7.6.1        Overview

7.6.2        Chrysanthemum and Gerbera in Cut Flowers Market, Revenue and Forecast to 2027 (US$ Mn)

7.7         Others

7.7.1        Overview

7.7.2        Others in Cut Flowers Market, Revenue and Forecast to 2027 (US$ Mn)

8.           Europe Cut Flowers Market Analysis – By Application

8.1         Overview

8.2         Europe Cut Flowers Market Breakdown, By Application, 2019 & 2027

8.3         Home

8.3.1        Overview

8.3.2        Cut Flowers Market Revenue Via Home Revenue and Forecast, to 2027 (US$ Mn)

8.4         Commercial

8.4.1        Overview

8.4.2        Cut Flowers Market Revenue Via Commercial Revenue and Forecast, to 2027 (US$ Mn)

9.           Cut Flowers Market – Country Analysis

9.1         Overview

9.1.1        Europe: Cut Flowers Market, by Key Country

9.1.1.1          Germany: Cut Flowers Market –Revenue and Forecast to 2027 (US$ Mn)

9.1.1.1.1          Germany: Cut Flowers Market, by Flower Type

9.1.1.1.2          Germany: Cut Flowers Market, by Application

9.1.1.2          France: Cut Flowers Market –Revenue and Forecast to 2027 (US$ Mn)

9.1.1.2.1          France: Cut Flowers Market, by Flower Type

9.1.1.2.2          France: Cut Flowers Market, by Application

9.1.1.3          Italy: Cut Flowers Market –Revenue and Forecast to 2027 (US$ Mn)

9.1.1.3.1          Italy: Cut Flowers Market, by Flower Type

9.1.1.3.2          Italy: Cut Flowers Market, by Application

9.1.1.4          UK: Cut Flowers Market –Revenue and Forecast to 2027 (US$ Mn)

9.1.1.4.1          UK: Cut Flowers Market, by Flower Type

9.1.1.4.2          UK: Cut Flowers Market, by Application

9.1.1.5          Russia: Cut Flowers Market –Revenue and Forecast to 2027 (US$ Mn)

9.1.1.5.1          Russia: Cut Flowers Market, by Flower Type

9.1.1.5.2          Russia: Cut Flowers Market, by Application

9.1.1.6          Sweden: Cut Flowers Market –Revenue and Forecast to 2027 (US$ Mn)

9.1.1.6.1          Sweden: Cut Flowers Market, by Flower Type

9.1.1.6.2          Sweden: Cut Flowers Market, by Application

9.1.1.7          Rest of Europe: Cut Flowers Market –Revenue and Forecast to 2027 (US$ Mn)

9.1.1.7.1          Rest of Europe: Cut Flowers Market, by Flower Type

9.1.1.7.2          Rest of Europe: Cut Flowers Market, by Application

10.        Impact of COVID-19 Pandemic on Europe Cut Flowers Market

10.1      Overview

11.        Industry Landscape

11.1      Strategy and Business Planning

11.2      Mergers and Acquisitions

12.        Key Company Profiles

12.1      Afriflora Sher

12.1.1     Key Facts

12.1.2     Business Description

12.1.3     Products and Services

12.1.4     Financial Overview

12.1.5     SWOT Analysis

12.2      Oserian

12.2.1     Key Facts

12.2.2     Business Description

12.2.3     Products and Services

12.2.4     Financial Overview

12.2.5     SWOT Analysis

12.3      Dümmen Orange

12.3.1     Key Facts

12.3.2     Business Description

12.3.3     Products and Services

12.3.4     Financial Overview

12.3.5     SWOT Analysis

12.3.6     Key Developments

12.4      The Kariki Group

12.4.1     Key Facts

12.4.2     Business Description

12.4.3     Products and Services

12.4.4     Financial Overview

12.4.5     SWOT Analysis

12.5      Selecta one

12.5.1     Key Facts

12.5.2     Business Description

12.5.3     Products and Services

12.5.4     Financial Overview

12.5.5     SWOT Analysis

12.5.6     Key Developments

12.6      Karen Roses

12.6.1     Key Facts

12.6.2     Business Description

12.6.3     Products and Services

12.6.4     Financial Overview

12.6.5     SWOT Analysis

12.7      MultiFlora

12.7.1     Key Facts

12.7.2     Business Description

12.7.3     Products and Services

12.7.4     Financial Overview

12.7.5     SWOT Analysis

13.        Appendix

13.1      About The Insight Partners

13.2      Glossary

LIST OF TABLES

Table 1.             Europe Cut Flowers Market –Revenue and Forecast to 2027 (US$ Mn)

Table 2.             Germany Cut Flowers Market, by Flower Type – Revenue and Forecast to 2027 (US$ Mn)

Table 3.             Germany Cut Flowers Market, by Application – Revenue and Forecast to 2027 (US$ Mn)

Table 4.             France Cut Flowers Market, by Flower Type – Revenue and Forecast to 2027 (US$ Mn)

Table 5.             France Cut Flowers Market, by Application – Revenue and Forecast to 2027 (US$ Mn)

Table 6.             Italy Cut Flowers Market, by Flower Type – Revenue and Forecast to 2027 (US$ Mn)

Table 7.             Italy Cut Flowers Market, by Application – Revenue and Forecast to 2027 (US$ Mn)

Table 8.             UK Cut Flowers Market, by Flower Type – Revenue and Forecast to 2027 (US$ Mn)

Table 9.             UK Cut Flowers Market, by Application – Revenue and Forecast to 2027 (US$ Mn)

Table 10.          Russia Cut Flowers Market, by Flower Type – Revenue and Forecast to 2027 (US$ Mn)

Table 11.          Russia Cut Flowers Market, by Application – Revenue and Forecast to 2027 (US$ Mn)

Table 12.          Sweden: Cut Flowers Market, by Flower Type – Revenue and Forecast to 2027 (US$ Mn)

Table 13.          Sweden Cut Flowers Market, by Application – Revenue and Forecast to 2027 (US$ Mn)

Table 14.          Rest of Europe Cut Flowers Market, by Flower Type – Revenue and Forecast to 2027 (US$ Mn)

Table 15.          Rest of Europe Cut Flowers Market, by Application – Revenue and Forecast to 2027 (US$ Mn)

Table 16.          Glossary of Terms, Europe Cut Flowers Market

LIST OF FIGURES

Figure 1.           Europe Cut Flowers Market Segmentation

Figure 2.           Cut Flowers Market Segmentation – By Country

Figure 3.           Europe Cut Flowers Market Overview

Figure 4.           Rose Segment Held Largest Share of Europe Cut Flowers Market

Figure 5.           Germany Country Held Largest Share of Europe Cut Flowers Market

Figure 6.           Europe Cut Flowers Market, Industry Landscape

Figure 7.           Europe: PEST Analysis

Figure 8.           Expert Opinion

Figure 9.           Europe Cut Flowers Market Impact Analysis Of Driver And Restraints

Figure 10.        Europe: Cut Flowers Market – Revenue and Forecast to 2027 (US$ Mn)

Figure 11.        Europe Cut Flowers Market Breakdown, By Flower Type, 2019 & 2027

Figure 12.        Europe Rose in Cut Flowers Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 13.        Europe Carnations in Cut Flowers Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 14.        Europe Lilium in Cut Flowers Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 15.        Europe Chrysanthemum and Gerbera in Cut Flowers Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 16.        Europe Others in Cut Flowers Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 17.        Europe Cut Flowers Market Breakdown By Application, 2019 & 2027 (%)

Figure 18.        Europe Cut Flowers Market Revenue Via Home Revenue and Forecast, to 2027 (US$ Mn)

Figure 19.        Europe Cut Flowers Market Revenue Via Commercial Revenue and Forecast, to 2027 (US$ Mn)

Figure 20.        Europe: Cut Flowers Market Revenue Share, by Key Country (2019 and 2027)

Figure 21.        Germany: Cut Flowers Market –Revenue and Forecast to 2027 (US$ Mn)

Figure 22.        France: Cut Flowers Market –Revenue and Forecast to 2027 (US$ Mn)

Figure 23.        Italy: Cut Flowers Market –Revenue and Forecast to 2027 (US$ Mn)

Figure 24.        UK: Cut Flowers Market –Revenue and Forecast to 2027 (US$ Mn)

Figure 25.        Russia: Cut Flowers Market –Revenue and Forecast to 2027 (US$ Mn)

Figure 26.        Sweden: Cut Flowers Market –Revenue and Forecast to 2027 (US$ Mn)

Figure 27.        Rest of Europe: Cut Flowers Market –Revenue and Forecast to 2027 (US$ Mn)

Figure 28.        Impact of COVID-19 Pandemic In Europe Country Markets

 

  1. Oserian
  2. Dümmen Orange
  3. The Kariki Group
  4. Selecta one
  5. MultiFlora
  6. Afriflora Sher
  7. Karen Roses Company

 

 

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