South & Central America Playout Automation and Channel-in-a-Box Market Report (2021-2031) by Scope, Segmentation, Dynamics, and Competitive Analysis

The South & Central America playout automation and channel-in-a-box market size is expected to reach US$ 1,749.62 million by 2031 from US$ 825.72 million in 2023. The market is estimated to record a CAGR of 9.8% from 2023 to 2031.

Executive Summary and South & Central America Playout Automation and Channel-in-a-Box Market Analysis:

The South America (SAM) playout automation and channel-in-a-box market is segmented into Brazil, Argentina, and the Rest of SAM. Economies in SAM have progressed at a faster pace on average than the economies of developed countries. With the rising digitalization in Brazil, Argentina, Colombia, Chile, El Salvador, Guatemala, Peru, and so on, South America has become a prime contributor to the playout automation and channel-in-a-box market. The growing demand for online content and increasing internet penetration are the prominent factors propelling the media & entertainment industry in SAM, which in turn catalyzes the playout automation and channel-in-a-box market in the region. According to the International Trade Administration (ITA), Brazil has thousands of radio stations and hundreds of TV channels, both of which are influential media with highly concentrated ownership and tight government regulations. These radio and TV channels create the demand for the technology required for high-quality and real-time content delivery over the internet and channels and on various OTT platforms, which contributes to the growth of the playout automation and channel-in-a-box market.

South & Central America Playout Automation and Channel-in-a-Box Market Strategic Insights

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South & Central America Playout Automation and Channel-in-a-Box Market Segmentation Analysis

Key segments that contributed to the derivation of the playout automation and channel-in-a-box market analysis are offering, coverage, vertical, and application.

• Based on offering, the South & Central America playout automation and channel-in-a-box market is bifurcated into solution and services. The solution held a larger share of the market in 2023.
• By coverage, the South & Central America playout automation and channel-in-a-box market is bifurcated into national broadcasters and international broadcasters. The national broadcasters segment held a larger share of the market in 2023.
• By vertical, the South & Central America playout automation and channel-in-a-box market is segmented into media and entertainment, telecommunications, education and corporate sector, and others. The media and entertainment segment held the largest share of the market in 2023.
• By application, the South & Central America playout automation and channel-in-a-box market is segmented into broadcast, cable, streaming, and others. The streaming segment held the largest share of the market in 2023.

South & Central America Playout Automation and Channel-in-a-Box Market Outlook

Media companies need solutions to operate their channels efficiently from any place. There is a need for a system where the controller can control the playout and live integration from anywhere. This factor can help media companies to seamlessly coordinate across linear and connected TV (CTV) channels. A common control system ensures consistent and uninterrupted on-air operations. Unified on-premises and cloud playout solutions can enable multisite and multimodal channel origination. The on-premises and cloud playout workflow foster operational continuity by supporting playout engines situated in different buildings, different cities, or split between on-premises and the public cloud. In March 2024, imagine enabled unified control of hybrid on-premises and cloud playout with the launch of aviator automation. This unified solution helps media companies to grow channel count, consolidate facilities, or merge broadcast and digital workflows. It can further help them achieve economies of scale and operational savings. The multisite and multimodal operations provide the media companies with the lowest total cost of ownership. Thus, the preference for unified solutions is expected to emerge as a significant trend in the playout and channel-in-a-box market in the future.

South & Central America Playout Automation and Channel-in-a-Box Market Country Insights

Based on country, the South & Central America playout automation and channel-in-a-box market comprises Brazil, Argentina, and the Rest of South & Central America. Brazil held the largest share in 2023.

The playout automation and channel-in-a-box market in Brazil is growing with the demand for high-quality live streaming services, the surging popularity of OTT platforms, and the rising focus on digitization and automation in the broadcasting industry. Aamgi and Imagine Communications are among the key players in the Brazilian playout automation and channel-in-a-box market. These players focus on expanding their product portfolios, investing in research and development, and partnering with local players to gain a competitive edge in the market. In August 2023, Amagi (a global leader in cloud-based SaaS technology for broadcast and connected TV) and AD Digital (its strategic and technical partner in Brazil) announced a partnership with Newco to launch and distribute Newco's Free Ad-supported Streaming TV (FAST) channels. Newco is a part of the communication group Bandeirantes and one of the media leaders in the Brazilian market. New Brasil and Empreender were the new FAST channels launched on Samsung TV Plus' TVP Brazil platform. Amagi CLOUDPORT, Amagi's cutting-edge cloud-playout solution, is the technology backbone behind Newco's transition to FAST.

South & Central America Playout Automation and Channel-in-a-Box Market Report Highlights

South & Central America Playout Automation and Channel-in-a-Box Market Company Profiles

Some of the key players operating in the market include Harmonic Inc; Grass Valley Canada; Avid Technology, Inc.; Imagine Communications; Amagi; Playbox Technology; Aveco s.r.o.; and ENCO Systems, Inc. among others. These players are adopting various strategies such as expansion, product innovation, and mergers and acquisitions to provide innovative products to their consumers and increase their market share.

South & Central America Playout Automation and Channel-in-a-Box Market Research Methodology :

The following methodology has been followed for the collection and analysis of data presented in this report:

• Secondary Research

The research process begins with comprehensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data for each market. Commonly referenced secondary research sources include, but are not limited to:

• Company websites, annual reports, financial statements, broker analyses, and investor presentations.
• Industry trade journals and other relevant publications.
• Government documents, statistical databases, and market reports.
• News articles, press releases, and webcasts specific to companies operating in the market.

Note: All financial data included in the Company Profiles section has been standardized to USD. For companies reporting in other currencies, figures have been converted to USD using the relevant exchange rates for the corresponding year.

• Primary Research

Business Market Insights’ conducts a significant number of primary interviews each year with industry stakeholders and experts to validate its data analysis, and gain valuable insights. These research interviews are designed to:

• Validate and refine findings from secondary research.
• Enhance the expertise and market understanding of the analysis team.
• Gain insights into market size, trends, growth patterns, competitive dynamics, and future prospects.

Primary research is conducted via email interactions and telephone interviews, encompassing various markets, categories, segments, and sub-segments across different regions. Participants typically include:

• Industry stakeholders: Vice Presidents, business development managers, market intelligence managers, and national sales managers
• External experts: Valuation specialists, research analysts, and key opinion leaders with industry-specific expertise

South & Central America Playout Automation and Channel-in-a-Box Market Country and Regional Insights