Asia Pacific Playout Automation and Channel-in-a-Box Market Report (2021-2031) by Scope, Segmentation, Dynamics, and Competitive Analysis

The Asia Pacific playout automation and channel-in-a-box market size is expected to reach US$ 27,071.19 million by 2031 from US$ 7,759.22 million in 2023. The market is estimated to record a CAGR of 16.9% from 2023 to 2031.

Executive Summary and Asia Pacific Playout Automation and Channel-in-a-Box Market Analysis:

Asia Pacific has emerged as the frontrunner in embracing playout automation and channel-in-a-box systems, which is evident from the early adoption of these solutions. The region boasts the presence of a substantial number of national and international broadcasters who strategically prioritize cost reduction in playout operations while upholding the delivery of high-quality content. Moreover, continuous advancements in playout solutions, extensive customization options, and seamless integration with existing infrastructure are among other advantages of playout automation and channel-in-a-box systems, which add to their demand in Asia Pacific. Several countries in this region exhibit a strong emphasis on providing viewers with a hassle-free experience by offering tailored content that aligns with their preferences. Thus, the presence of a large number of broadcasters contributes to the demand for playout automation and channel-in-a-box solutions in the region.

The playout automation and channel-in-box market in Asia Pacific (APAC) is segmented into Australia, India, China, Japan, South Korea, and the Rest of APAC. It is a diverse region with a large population and a growing digital economy. APAC has witnessed a significant increase in internet penetration rates, leading to a surge in data consumption. According to the GSM Association, the IT industry has been instrumental in extending connectivity across the world. In 2021, APAC had ~59% of the total internet subscribers of the world, with the number further projected to reach up to 62% by 2025. Moreover, the rollout of 5G networks is expected to increase internet usage by enabling faster data speed, lower latency, and higher data device density. According to the GSM Association, APAC had ~8% of 5G users in 2021, and the share is projected to surge up to 25% by 2025. Therefore, internet penetration and 5G rollout in broadcasting indicate the need for seamless, high-quality content. As more people gain access to the internet, the demand for OTT content and live streaming by consumers is increasing in the region, which compels broadcasters to use various solutions that amplify their efficiency to deliver their content seamlessly with enhanced scheduling. This factor fosters the adoption of playout automation and the channel-in-a-box in APAC.

According to the information on the World Football Summit (WFS) website, improved video quality, advanced cloud technologies, and global internet consumption are the major factors driving developments in the broadcasting landscape and over-the-top (OTT) streaming services in APAC. Moreover, the growing craze of football in APAC countries such as India and China underline the requirement of broadcasting channels in these countries. According to BB Media, APAC is the region with the highest viewing of live sports content, and football is the sport with the highest sports content consumption. Thus, the flourishing broadcasting industry catalyzes the playout automation and channel-in-a-box market in APAC.

Asia Pacific Playout Automation and Channel-in-a-Box Market Strategic Insights

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Asia Pacific Playout Automation and Channel-in-a-Box Market Segmentation Analysis

Key segments that contributed to the derivation of the playout automation and channel-in-a-box market analysis are offering, coverage, vertical, and application.

• Based on offering, the Asia Pacific playout automation and channel-in-a-box market is bifurcated into solution and services. The solution held a larger share of the market in 2023.
• By coverage, the Asia Pacific playout automation and channel-in-a-box market is bifurcated into national broadcasters and international broadcasters. The national broadcasters segment held a larger share of the market in 2023.
• By vertical, the Asia Pacific playout automation and channel-in-a-box market is segmented into media and entertainment, telecommunications, education and corporate sector, and others. The media and entertainment segment held the largest share of the market in 2023.
• By application, the Asia Pacific playout automation and channel-in-a-box market is segmented into broadcast, cable, streaming, and others. The streaming segment held the largest share of the market in 2023.

Asia Pacific Playout Automation and Channel-in-a-Box Market Outlook

Technological progress has resulted in the creation of more powerful and compact external equipment combining improved sound quality and features. These advancements enable content producers and engineers to deliver high-quality content with greater efficiency and effectiveness. Enhanced sound quality, along with high-definition (HD) and ultrahigh-definition (UHD) content, create a more immersive viewing experience for consumers.

Technological advancements have simplified the integration of playout automation and channel-in-a-box systems with existing infrastructure. This seamless integration allows broadcasters to streamline their operations and optimize their workflows without a need to bear any extra cost burden. The ease of integrating these systems with other broadcasting technologies has contributed to the overall demand for playout automation and channel-in-a-box solutions. Additionally, improvements in network capabilities with the deployment of 5G networks and the utilization of satellite and microwave technologies have addressed connectivity challenges, in turn encouraging the adoption of automation solutions on a broader scale, particularly in remote areas. Thus, advancements in communications technologies have created a favorable environment for the smooth integration of advanced broadcasting technologies. Hence, technological advancements are contributing to the growing playout automation and channel-in-a-box market size.

Asia Pacific Playout Automation and Channel-in-a-Box Market Country Insights

Based on country, the Asia Pacific playout automation and channel-in-a-box market comprises Australia, India, China, Japan, South Korea, and the Rest of Asia Pacific. China held the largest share in 2023.

According to the World Bank Group, the share of China's population using the Internet increased from 70% in 2020 to 73% in 2021. The surging internet penetration is one of the major factors driving the market for live-streaming and broadcasting with the rising number of online live-streaming service users in the country. This factor has generated the demand for playout automation and channel-in-a-box to meet the demand from the Chinese population to get the real-time broadcasting of sports and news. In addition, growing digitalization in China is leading to the adoption of playout automation and channel-in-a-box to automate broadcasting scheduling.

Asia Pacific Playout Automation and Channel-in-a-Box Market Report Highlights

Asia Pacific Playout Automation and Channel-in-a-Box Market Company Profiles

Some of the key players operating in the market include Harmonic Inc; Grass Valley Canada; Avid Technology, Inc.; Imagine Communications; Amagi; Playbox Technology; Aveco s.r.o.; and ENCO Systems, Inc. among others. These players are adopting various strategies such as expansion, product innovation, and mergers and acquisitions to provide innovative products to their consumers and increase their market share.

Asia Pacific Playout Automation and Channel-in-a-Box Market Research Methodology :

The following methodology has been followed for the collection and analysis of data presented in this report:

• Secondary Research

The research process begins with comprehensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data for each market. Commonly referenced secondary research sources include, but are not limited to:

• Company websites, annual reports, financial statements, broker analyses, and investor presentations.
• Industry trade journals and other relevant publications.
• Government documents, statistical databases, and market reports.
• News articles, press releases, and webcasts specific to companies operating in the market.

Note: All financial data included in the Company Profiles section has been standardized to USD. For companies reporting in other currencies, figures have been converted to USD using the relevant exchange rates for the corresponding year.

• Primary Research

Business Market Insights’ conducts a significant number of primary interviews each year with industry stakeholders and experts to validate its data analysis, and gain valuable insights. These research interviews are designed to:

• Validate and refine findings from secondary research.
• Enhance the expertise and market understanding of the analysis team.
• Gain insights into market size, trends, growth patterns, competitive dynamics, and future prospects.

Primary research is conducted via email interactions and telephone interviews, encompassing various markets, categories, segments, and sub-segments across different regions. Participants typically include:

• Industry stakeholders: Vice Presidents, business development managers, market intelligence managers, and national sales managers
• External experts: Valuation specialists, research analysts, and key opinion leaders with industry-specific expertise

Asia Pacific Playout Automation and Channel-in-a-Box Market Country and Regional Insights