At 16.9% CAGR, the Asia Pacific Playout Automation and Channel-in-a-Box Market is Projected to be Worth US$ 27,071.19 Million by 2031, Says Business Market Insights

According to Business Market Insights' research, the Asia Pacific playout automation and channel-in-a-box market was valued at US$ 7,759.22 in 2023 and is expected to reach US$ 27,071.19 million by 2031, registering a CAGR of 16.9% from 2023 to 2031. Integration with AI and ML and technological advancements enabling immersive experience and easy integration are among the critical factors attributed to the Asia Pacific playout automation and channel-in-a-box market expansion.

The integration of artificial intelligence (AI) and machine learning (ML) technologies into tools, solutions, or processes employed in the broadcasting industry can have a positive impact on workflow flexibility and efficiency. AI has been used in closed captioning systems, where the system is trained to become proficient at accurately captioning words that people say, even those that are typically hard for some people to understand. AI systems translate inflections, accents, and pronunciations for their conversion into a readable text. Thus, various AI implementations have the potential to enhance workflow in the media and broadcasting industry.

The 2023 NAB Show exhibitors showcased ways to improve accuracy and efficiency in the broadcasting industry by using various AI and ML-based solutions. Further, TV broadcasters can find ways to economize operations while maintaining the quality of services provided to their customers. The AI and ML implementation in the playout automation and channel-in-a-box can help companies understand and predict viewer preferences that can maximize audience engagement. Moreover, ML models can help market players with efficient scheduling by learning from the historical data of customers or audiences. Thus, the adoption of AI and ML technologies can help the playout automation and channel-in-a-box market players gain more customers, thereby creating growth opportunities in the coming years.

On the contrary, network limitations hamper the growth of Asia Pacific playout automation and channel-in-a-box market.

Based on offering, the Asia Pacific playout automation and channel-in-a-box market is bifurcated into solution and services. The solution segment held 71.8% share of the Asia Pacific playout automation and channel-in-a-box market in 2023, amassing US$ 5,571.42 million. It is projected to garner US$ 20,193.17 million by 2031 to expand at 17.5% CAGR during 2023–2031.

By coverage, the Asia Pacific playout automation and channel-in-a-box market is bifurcated into national broadcasters and international broadcasters. The national broadcasters segment held 72.4% share of the Asia Pacific playout automation and channel-in-a-box market in 2023, amassing US$ 5,618.80 million. It is projected to garner US$ 18,785.53 million by 2031 to expand at 16.3% CAGR during 2023–2031.

By vertical, the Asia Pacific playout automation and channel-in-a-box market is segmented into media and entertainment, telecommunications, education and corporate sector, and others. The media and entertainment segment held 47.3% share of the Asia Pacific playout automation and channel-in-a-box market in 2023, amassing US$ 3,669.17 million. It is projected to garner US$ 14,757.04 million by 2031 to expand at 19.0% CAGR during 2023–2031.

By application, the Asia Pacific playout automation and channel-in-a-box market is segmented into broadcast, cable, streaming, and others. The streaming segment held 37.0% share of the Asia Pacific playout automation and channel-in-a-box market in 2023, amassing US$ 2,869.13 million. It is projected to garner US$ 11,592.69 million by 2031 to expand at 19.1% CAGR during 2023–2031.

Based on country, the Asia Pacific playout automation and channel-in-a-box market is segmented into Australia, India, China, Japan, South Korea, and the Rest of Asia Pacific. China held 27.0% share of Asia Pacific playout automation and channel-in-a-box market in 2023, amassing US$ 2,095.96 million. It is projected to garner US$ 6,857.51 million by 2031 to expand at 16.0% CAGR during 2023–2031.

Key players operating in the Asia Pacific playout automation and channel-in-a-box market are Harmonic Inc; Grass Valley Canada; Avid Technology, Inc.; Imagine Communications; Amagi; Playbox Technology; Aveco s.r.o.; and ENCO Systems, Inc., among others.

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