At 9.8% CAGR, the South & Central America Playout Automation and Channel-in-a-Box Market is Projected to be Worth US$ 1,749.62 Million by 2031, Says Business Market Insights

According to Business Market Insights' research, the South & Central America playout automation and channel-in-a-box market was valued at US$ 825.72 in 2023 and is expected to reach US$ 1,749.62 million by 2031, registering a CAGR of 9.8% from 2023 to 2031. Technological advancements enabling immersive experience and easy integration and implementation of unified solution are among the critical factors attributed to the South & Central America playout automation and channel-in-a-box market expansion.

Technological progress has resulted in the creation of more powerful and compact external equipment combining improved sound quality and features. These advancements enable content producers and engineers to deliver high-quality content with greater efficiency and effectiveness. Enhanced sound quality, along with high-definition (HD) and ultrahigh-definition (UHD) content, create a more immersive viewing experience for consumers.

Technological advancements have simplified the integration of playout automation and channel-in-a-box systems with existing infrastructure. This seamless integration allows broadcasters to streamline their operations and optimize their workflows without a need to bear any extra cost burden. The ease of integrating these systems with other broadcasting technologies has contributed to the overall demand for playout automation and channel-in-a-box solutions. Additionally, improvements in network capabilities with the deployment of 5G networks and the utilization of satellite and microwave technologies have addressed connectivity challenges, in turn encouraging the adoption of automation solutions on a broader scale, particularly in remote areas. Thus, advancements in communications technologies have created a favorable environment for the smooth integration of advanced broadcasting technologies. Hence, technological advancements are contributing to the growing playout automation and channel-in-a-box market size.

On the contrary, network limitations hamper the growth of South & Central America playout automation and channel-in-a-box market.

Based on offering, the South & Central America playout automation and channel-in-a-box market is bifurcated into solution and services. The solution segment held 64.4% share of the South & Central America playout automation and channel-in-a-box market in 2023, amassing US$ 531.85 million. It is projected to garner US$ 1,212.50 million by 2031 to expand at 10.9% CAGR during 2023–2031.

By coverage, the South & Central America playout automation and channel-in-a-box market is bifurcated into national broadcasters and international broadcasters. The national broadcasters segment held 69.1% share of the South & Central America playout automation and channel-in-a-box market in 2023, amassing US$ 570.31 million. It is projected to garner US$ 1,134.30 million by 2031 to expand at 9.0% CAGR during 2023–2031.

By vertical, the South & Central America playout automation and channel-in-a-box market is segmented into media and entertainment, telecommunications, education and corporate sector, and others. The media and entertainment segment held 46.5% share of the South & Central America playout automation and channel-in-a-box market in 2023, amassing US$ 383.71 million. It is projected to garner US$ 898.65 million by 2031 to expand at 11.2% CAGR during 2023–2031.

By application, the South & Central America playout automation and channel-in-a-box market is segmented into broadcast, cable, streaming, and others. The streaming segment held 41.0% share of the South & Central America playout automation and channel-in-a-box market in 2023, amassing US$ 338.76 million. It is projected to garner US$ 820.32 million by 2031 to expand at 11.7% CAGR during 2023–2031.

Based on country, the South & Central America playout automation and channel-in-a-box market is segmented into Brazil, Argentina, and the Rest of South & Central America. Brazil held 40.3% share of South & Central America playout automation and channel-in-a-box market in 2023, amassing US$ 333.16 million. It is projected to garner US$ 698.10 million by 2031 to expand at 9.7% CAGR during 2023–2031.

Key players operating in the South & Central America playout automation and channel-in-a-box market are Harmonic Inc; Grass Valley Canada; Avid Technology, Inc.; Imagine Communications; Amagi; Playbox Technology; Aveco s.r.o.; and ENCO Systems, Inc., among others.

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