South America Retail Execution Software Market

Market Introduction

Historically, SAM has been one of the world's most economically diverse continents. Wealthier nations such as Uruguay and Chile have a per capita GDP comparable with a few of the mid-ranked EU countries. Colombia and Brazil are rapidly evolving into a digital economy, while Chile has been ranked among the top countries embracing digitization and innovation and is considered a “standout” country. This digital transformation would provide new opportunities for the software retail execution market companies in the region. In SAM, retail and e-commerce industries are rising at a rapid pace. As per the Global System for Mobile Communications (GSMA) predictions, Latin America would have 450 million mobile internet subscriptions by 2020, reaching 100% adult penetration. Brazil (ranked #2) and Argentina (ranked #8) are among the top 10 countries in terms of the total hours spent on the internet; they are among the world leaders in terms of social media usage.  

In the SAM, Brazil has the highest number of COVID-19 confirmed cases, followed by other countries such as Ecuador, Peru, Chile, and Argentina. The governments of various countries in SAM are taking several initiatives to protect people and to control COVID-19’s spread in the region through lockdowns, trade bans, and travel restrictions. These measures are expected to have a direct impact on the region’s economic growth as the region will face lower export revenues, both from the drop in commodity prices and reduction in export volumes, especially to major trading partners such as China, Europe, and North America. The sharp decline in the sales of the e-commerce industry in the region due to lockdown measures is expected to directly impact the growth of the retail execution software market in this region. In addition to this, the online, as well as retail distribution channels, will also face a negative impact due to supply chain disruptions. The sharp decline in business activities and product sales are expected to directly affect the growth rate of the retail execution software market in this region for the next three to four quarters.

Market Overview and Dynamics

The retail execution software market in SAM is expected to grow from US$ 19.45 million in 2019 to US$ 34.30 million by 2027; it is estimated to grow at a CAGR of 9.2% from 2020 to 2027. Big data analytics technology has a huge potential to transform the retail execution completely. With the adoption of big data solutions in the overall retail industry, the efficiency of distribution and production networks can be improved. With the real-time insights, customers can track their purchase orders on their devices and check the status. The integration of analytics dashboard in the retail execution software helps in tracking and evaluating the performance of retail execution agents. Further, the retail and e-commerce industry across all the regions has witnessed numerous transformations from the past few years.

Key Market Segments

The SAM retail execution software market has been segmented into enterprise size and application. Based on enterprise size, the SAM retail execution software market is segmented into SMEs and large enterprises. Large enterprises segment held the largest market share in 2019. Based on application, the SAM retail execution software market is segmented into retail operations, field service management, mobile forms automation, field sales, trade promotion management, and employee engagement, and others. Retail operations segment held the largest market share in 2019.

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the retail execution software market in SAM are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are POPProbe; Spring Mobile Solutions, Inc.; Trax Technology Solutions Pte Ltd.; XTEL (Kantar Group).

Reasons to buy report

• To understand the SAM retail execution software market landscape and identify market segments that are most likely to guarantee a strong return.
• Stay ahead of the race by comprehending the ever-changing competitive landscape for SAM retail execution software market.
• Efficiently plan M&A and partnership deals in SAM retail execution software market by identifying market segments with the most promising probable sales.
• Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form SAM retail execution software market.
• Obtain market revenue forecast for market by various segments from 2020-2027 in SAM region.

SAM Retail Execution Software Market Segmentation

SAM Retail Execution Software Market - By Enterprise Size

• SMEs
• Large Enterprises

SAM Retail Execution Software Market - By Application

• Retail Operations
• Field Service Management
• Mobile Forms Automation
• Field Sales
• Trade Promotion Management
• Employee Engagement
• Others

SAM Retail Execution Software Market - By Country

• Brazil
• Argentina
• Rest of SAM

SAM Retail Execution Software Market - Company Profiles

• POPProbe
• Spring Mobile Solutions, Inc.
• Trax Technology Solutions Pte Ltd.
• XTEL (Kantar Group)  

South America Retail Execution Software Market Strategic Insights

South America Retail Execution Software Market Segmentation Analysis

South America Retail Execution Software Market Report Highlights

South America Retail Execution Software Report Scope

South America Retail Execution Software Market Country and Regional Insights