Middle East & Africa Retail Execution Software Market

Market Introduction

The retail execution software market in the MEA is further segmented into South Africa, Saudi Arabia, the UAE, and the rest of MEA. The region is projected as a hotspot of urbanization and industrialization, which would further improve the growth of a diverse range of industries in the coming years. The Gulf countries are economically advanced, while African countries are yet to match up to their economic conditions. The retail execution software market across the region is positively influenced by factors such as good smartphone connectivity, growing advanced digital technology demands, and high living standards.

The MEA countries are witnessing mixed impact of the COVID-19 pandemic. Like the rest of the world, the region is highly dependent on Chinese suppliers for their industrial production. Moreover, its oil sector highly relies on the demand from China. Most MEA organizations have been facing enormous supply chain disruptions since the past few months. These organizations lack capabilities of risk assessment of their expanded supplier network. Amid the pandemic, they lost access to modern digital technologies that allow them to understand their supplier performance and manage risks.  Machine learning to enhance retail execution business is the major factor driving the growth of the MEA retail execution software market.     

Among the MEA countries, Iran has recorded the highest number of COVID-19 confirmed cases. Other major countries that are facing the economic impact of COVID-19 include Turkey, Saudi Arabia, UAE, Egypt, Morocco, and Kuwait. The region comprises many growing economies, which are prospective markets for retail execution software providers, owing to the huge presence of diverse customer base for the retail & e-commerce industry. The COVID-19 pandemic has significantly affected the global economies. Still, the impact on the Middle East region is somewhat more, as there was already a pressure on the economy of various oil-based countries due to falling oil prices. In addition to this, factory and business shutdowns and travel bans are further aggravating the economic problems of the countries in the MEA region. Hence, the estimated decline in the MEA’s economic condition and impact of COVID-19 on the growth of various industries in the region are expected to negatively affect the growth of the retail execution software market in 2020 and 2021.

Market Overview and Dynamics

The retail execution software market in MEA is expected to grow from US$ 10.34 million in 2019 to US$ 14.40 million by 2027; it is estimated to grow at a CAGR of 6.0% from 2020 to 2027. Payment gateways are broadly used for cashless transactions. They transfer the data related to a transaction between the bank and the billing portal. Payment gateway systems permit online retail platforms to collect cash via a bank chosen by the consumer without compromising sensitive data. Growing number of smart devices in the market gives rise to payment gateway systems, which are widely adopted by consumers across the world. Online payment system providers are collaborating with several retail execution companies to provide secure and reliable service. Online payment systems help overcome the complicated process of physically collecting cash payments for a product purchased. The internet, combined with online payment systems, has also propelled the sale and purchase of new digitized products.

Key Market Segments

The MEA retail execution software market has been segmented into enterprise size and application. Based on enterprise size, the MEA retail execution software market is segmented into SMEs and large enterprises. Large enterprises segment held the largest market share in 2019. Based on application, the MEA retail execution software market is segmented into retail operations, field service management, mobile forms automation, field sales, trade promotion management, and employee engagement, and others. Retail operations segment held the largest market share in 2019.

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the retail execution software market in MEA are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are EdgeCG (StayinFront, Inc.); Trax Technology Solutions Pte Ltd.; Valomnia; WINIT; and XTEL (Kantar Group).

Reasons to buy report

• To understand the MEA retail execution software market landscape and identify market segments that are most likely to guarantee a strong return
• Stay ahead of the race by comprehending the ever-changing competitive landscape for MEA retail execution software market
• Efficiently plan M&A and partnership deals in MEA retail execution software market by identifying market segments with the most promising probable sales
• Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form MEA retail execution software market
• Obtain market revenue forecast for market by various segments from 2020-2027 in MEA region.

MEA Retail Execution Software Market Segmentation

MEA Retail Execution Software Market - By Enterprise Size

• SMEs
• Large Enterprises

MEA Retail Execution Software Market - By Application

• Retail Operations
• Field Service Management
• Mobile Forms Automation
• Field Sales
• Trade Promotion Management
• Employee Engagement
• Others

MEA Retail Execution Software Market - By Country

• Saudi Arabia
• South Africa
• UAE
• Rest of MEA

MEA Retail Execution Software Market - Company Profiles

• EdgeCG (StayinFront, Inc.)
• Trax Technology Solutions Pte Ltd.
• Valomnia
• WINIT
• XTEL (Kantar Group)

Middle East & Africa Retail Execution Software Market Strategic Insights

Middle East & Africa Retail Execution Software Market Segmentation Analysis

Middle East & Africa Retail Execution Software Market Report Highlights

Middle East & Africa Retail Execution Software Report Scope

Middle East & Africa Retail Execution Software Market Country and Regional Insights