South America Ad Fraud Detection Tools Market Share by Size and Growth 2028

The ad fraud detection tools market in SAM is expected to grow from US$ 8.59 million in 2021 to US$ 24.48 million by 2028; it is estimated to grow at a CAGR of 16.1% from 2021 to 2028.

The advent of digital advertisement leads to an increase in digital advertising fraud and has also caused many revenue losses for the companies. Furthermore, fraudsters are continuously developing technologies to cheat the ecosystem, whereas tech companies are constantly evolving to find ways to stop these fraudsters. Therefore, to prevent such ad frauds from happening with brands and advertisers, companies such as mFilterIt provide comprehensive solutions for digital ad frauds. The solution uses complex algorithms to monitor surface as well as dark web spaces actively and then, using artificial intelligence and machine learning to convert them into meaningful and actionable reports helping brand custodians and community owners to proactively safeguard from any potential harm to the identity and privacy of their community members. Thus, with the growing digital advertisements, the digital ad fraudulent activities are increasing, which drives the need for ad fraud detection tools.

In SAM, Brazil recorded the highest number of COVID-19 cases, followed by Ecuador, Chile, Peru, and Argentina. As the pandemic has led to seismic effects across several industries, the demand for online platforms has spurred massively. Factors such as remote working, rising digital payment to avoid direct human-to-human contact, and evolving strategies of the companies are leading to the integration of digitization. The requirement for fraud detection tools has further increased during the COVID-19 pandemic due to the surge in internet usage. With the rise in the use of the internet, online shopping, online gaming, and social media trends have begun flourishing in SAM, creating a huge opportunity for advertisers to reach their potential customers through online advertisement. Further, the presence of a larger number of ad fraud detection tools market players in this region favors the growth of digital advertisement. However, this has also led to the rise in advertisement fraudulent activities in the region, which directly affects the advertisers/marketers and small businesses in terms of revenue loss. Thus, to counter these ad frauds, these enterprises are deploying ad fraud detection tools. Therefore, the COVID-19 pandemic boosted the SAM ad fraud detection tools market growth in 2020 and 2021.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the SAM ad fraud detection tools market. The SAM ad fraud detection tools market is expected to grow at a good CAGR during the forecast period.

SAM Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)

SAM Ad Fraud Detection Tools Market Segmentation

SAM Ad Fraud Detection Tools Market – By Type

Website
Mobile

SAM Ad Fraud Detection Tools Market – By End User

E Commerce
Travel
Finance
Gaming
Others

SAM Ad Fraud Detection Tools Market, by Country

Brazil
Argentina
Rest of SAM

SAM Ad Fraud Detection Tools Market - Companies Mentioned

Adjust GmbH
AppsFlyer Ltd.
Interceptd (App Samurai Inc.)
Singular Labs, Inc.

South America Ad Fraud Detection Tools Market Strategic Insights

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South America Ad Fraud Detection Tools Market Segmentation Analysis

South America Ad Fraud Detection Tools Market Report Highlights

South America Ad Fraud Detection Tools Report Scope

Report Attribute	Details
Market size in 2021	US$ 8.59 Million
Market Size by 2028	US$ 24.48 Million
CAGR (2021 - 2028)	16.1%
Historical Data	2019-2020
Forecast period	2022-2028
Segments Covered	By Type Website and Mobile By End User E Commerce Travel Finance Gaming
Regions and Countries Covered	South and Central America Brazil Argentina Rest of South and Central America
Market leaders and key company profiles	Adjust GmbH AppsFlyer Ltd. Interceptd (App Samurai Inc.) Singular Labs, Inc.