North America Ad Fraud Detection Tools Market

The ad fraud detection tools market in North America is expected to grow from US$ 88.74 million in 2021 to US$ 257.53 million by 2028; it is estimated to grow at a CAGR of 16.4% from 2021 to 2028.

The US, Canada, and Mexico are major economies in North America. With the growing number of internet users, the demand for digital advertising is increasing due to several digital platforms for advertisement. Digital advertising is now more sophisticated, personalized, and relevant. Consumers spend more time online than ever before, and digital advertising offers an ideal way to reach multi-device and multi-channel consumers. Marketers are also able to target consumers with laser-focused precision as never before. Brands are no longer limited to just demographics and firmographics but can target the exact audience most likely to purchase based on thousands of lifestyle, personality, behaviors, and purchase intent segmentation variables. Mobile is the main driver of growth in digital advertisement nowadays, accounting for over 70% of digital and more than one-quarter of total media outlays, according to the V12 website data. Furthermore, Americans spend over 10 hours a day on screens, and about five of those hours are spent on their smartphones.

The advent of digital advertisement leads to an increase in digital advertising fraud and has also caused many revenue losses for the companies. For instance, digital ad fraud is estimated to cost brands around US$ 44 billion to fraudulent activities by 2022 and reach up to 45% of the total spent, according to mFilterIt data of November 2021. Furthermore, fraudsters are continuously developing technologies to cheat the ecosystem, whereas tech companies are constantly evolving to find ways to stop these fraudsters. Therefore, to prevent such ad frauds from happening with brands and advertisers, companies such as mFilterIt provide comprehensive solutions for digital ad frauds. The solution uses complex algorithms to monitor surface as well as dark web spaces actively and then, using artificial intelligence and machine learning to convert them into meaningful and actionable reports helping brand custodians and community owners to proactively safeguard from any potential harm to the identity and privacy of their community members. Thus, with the growing digital advertisements, the digital ad fraudulent activities are increasing, which drives the need for ad fraud detection tools.

The North American market suffered considerable economic losses in the first two quarters of 2020, owing to the high count of COVID-19 cases, especially in the US. The slowdown of economic growth directly impacted the logistics supply chain across the region. In 2020, the US, Canada, and Mexico witnessed a significant rise in the number of COVID-19 patients. The pandemic has resulted in economic turmoil owing to subsequent lockdowns. It has bolstered the growth of the digital advertising industry. As the COVID-19 pandemic continues to impact North America, fraudsters have seized the opportunity to attack digital ads. According to the Federal Trade Commission (FTC), Americans have lost US$ 13.4 million to COVID-related frauds since the beginning of 2020. Multiple federal agencies are working together to analyze the complaints and investigate ongoing digital ad frauds. With the growing digital advertisements, ad fraudulent activities are also increasing. Therefore, to counter such ad frauds, ad fraud detection and prevention tools are required. Therefore, with the increase in digital advertising in North America, the demand for ad fraud detection tools is also on the rise for the last few years. Also, owing to the presence of a large number of ad fraud detection solution providers in the US and Canada, and with wide-scale internet usage, the ad fraud detection tools market experienced growth in North America in 2021.  

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the North America Ad fraud detection tools market. The North America Ad fraud detection tools market is expected to grow at a good CAGR during the forecast period.

North America Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)

North America Ad Fraud Detection Tools Market Segmentation

North America Ad Fraud Detection Tools Market – By Type

• Website
• Mobile

North America Ad Fraud Detection Tools Market – By End User

• E Commerce
• Travel
• Finance
• Gaming
• Others

North America Ad Fraud Detection Tools Market, by Country

• US
• Canada
• Mexico

North America Ad Fraud Detection Tools Market - Companies Mentioned

• AppsFlyer Ltd.
• Adjust GmbH
• Branch Metrics, Inc.
• Interceptd (App Samurai Inc.)
• Perform[cb], LLC
• Scalarr Inc.
• Singular Labs, Inc.

North America Ad Fraud Detection Tools Market Strategic Insights

North America Ad Fraud Detection Tools Market Segmentation Analysis

North America Ad Fraud Detection Tools Market Report Highlights

North America Ad Fraud Detection Tools Report Scope

North America Ad Fraud Detection Tools Market Country and Regional Insights