Asia Pacific Ad Fraud Detection Tools Market Share by Size and Growth 2028

The ad fraud detection tools market in APAC is expected to grow from US$ 68.27 million in 2021 to US$ 218.50 million by 2028; it is estimated to grow at a CAGR of 18.1% from 2021 to 2028.

Ad fraud detection tools are increasingly adopted by SMEs due to the growing number of small and medium businesses are shifting focus toward online marketing, such as social media marketing. Fraudsters are seeing an influx of new and often unaware digital properties as prey, with more small-to-medium enterprises (SMEs) shifting marketing efforts toward digital platforms. Further, the number of start-ups is increasing across the region. In India, the total number of start-ups founded in 2021 stood at 3,476, according to the Times of India news article of December 2021. Therefore, the rising number of SMEs focusing on online marketing creates a lucrative opportunity for ad fraud detection tools market players.

In APAC, India is the worst-hit country by the COVID-19 outbreak. APAC caused a notable decline in several economic activities as the government authorities imposed strict lockdowns, travel bans, and business shutdowns. In 2020, with stringent regulations in APAC, the COVID-19 pandemic propelled the adoption of ad fraud detection solutions among advertisers/marketers because of rising advertisement fraudulent activities. Further, with the increasing number of start-up companies, the use of ad fraud detection and prevention tools is increasing because of shifting focus toward online marketing for small businesses, which creates a huge opportunity for ad fraud detection tools market players, for the prevention of ad fraudulent activities. As per the INTERPOL’s Website data of August 2020, the impact of COVID-19 on cybercrime has shown a significant increase in small businesses. Also, the increased online dependency for people across APAC is also creating new opportunities for adopting online advertising methods, which leads to digital ad frauds. Thus, the demand for ad fraud detections tools is likely to increase in the region during the forecast period.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the APAC ad fraud detection tools market. The APAC ad fraud detection tools market is expected to grow at a good CAGR during the forecast period.

APAC Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)

APAC Ad Fraud Detection Tools Market Segmentation

APAC Ad Fraud Detection Tools Market – By Type

Website
Mobile

APAC Ad Fraud Detection Tools Market – By End User

E Commerce
Travel
Finance
Gaming
Others

APAC Ad Fraud Detection Tools Market, by Country

Australia
China
India
Japan
South Korea
Rest of APAC

APAC Ad Fraud Detection Tools Market - Companies Mentioned

AppsFlyer Ltd.
Adjust GmbH
Branch Metrics, Inc.
Interceptd (App Samurai Inc.)
Singular Labs, Inc.
TrafficGuard Pty Ltd

Asia Pacific Ad Fraud Detection Tools Market Strategic Insights

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Asia Pacific Ad Fraud Detection Tools Market Segmentation Analysis

Asia Pacific Ad Fraud Detection Tools Market Report Highlights

Asia Pacific Ad Fraud Detection Tools Report Scope

Report Attribute	Details
Market size in 2021	US$ 68.27 Million
Market Size by 2028	US$ 218.50 Million
CAGR (2021 - 2028)	18.1%
Historical Data	2019-2020
Forecast period	2022-2028
Segments Covered	By Type Website and Mobile By End User E Commerce Travel Finance Gaming
Regions and Countries Covered	Asia-Pacific China India Japan Australia Rest of Asia-Pacific
Market leaders and key company profiles	AppsFlyer Ltd. Adjust GmbH Branch Metrics, Inc. Interceptd (App Samurai Inc.) Singular Labs, Inc. TrafficGuard Pty Ltd