North America Wheat Bran Offal Market Report (2021-2031) by Scope, Segmentation, Dynamics, and Competitive Analysis

The North America Wheat Bran Offal Market size is expected to reach US$ 8,512.21 million by 2031 from US$ 6,466.08 million in 2023. The market is estimated to record a CAGR of 3.5% from 2023 to 2031.

Executive Summary and North America Wheat Bran Offal Market Analysis:

North America is one of the largest producers of animal feed. According to the Alltech Agri Food Outlook, North America produced 259.26 million metric tons of animal feed in 2023 with broiler, layer, and pet food leading among all the feed categories. Wheat bran is a rich dietary fiber source for livestock animals, improving their digestion and gut health. Moreover, it also increases the overall protein content of the animal feed, providing desired nutrition to the livestock animals. A well-established animal feed manufacturing sector in North America drives the demand for wheat bran in the region.

The wheat bran market in North America is witnessing significant growth owing to increased demand for breakfast cereals and nutrition bars. The growing health consciousness and increased consumer need for convenience contribute to this demand. Breakfast cereals are among the most popular and common breakfast options for consumers across the region, owing to several health benefits. According to the US Department of Agriculture (USDA), oatmeal and cereal were the most common breakfasts, especially in Minnesota, Iowa, and Wisconsin, in 2022.

The growing demand for nutritional bars as a healthy snack option is witnessing an increased demand among consumers. In response to this trend, several key players in North America offer a wide product portfolio of nutrition products. For instance, in December 2023, Barebells, a sports nutrition company, expanded its nutrition bars product portfolio by launching the Soft Bar Banana Caramel protein bar to cater to the growing trend of consumers' preference for healthy and functional foods.

North America Wheat Bran Offal Market Strategic Insights

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North America Wheat Bran Offal Market Segmentation Analysis

Key segments that contributed to the derivation of the wheat bran offal market analysis are form, category, and application.

• By form, the wheat bran offal market is segmented into flour or meal, flakes, and pellets. The flour or meal held the largest share of the market in 2023.
• In terms of category, the wheat bran offal market is bifurcated into organic and conventional. The conventional segment held a larger share of the market in 2023.
• Based on application, the wheat bran offal market is categorized into animal feed, breakfast cereals, nutritional bars, beverages, baked goods, and others. The animal feed segment held the largest share of the market in 2023.

North America Wheat Bran Offal Market Outlook

Growing demand for high-quality feed ingredients and increasing awareness regarding the benefits of wheat bran have driven its use in the animal feed industry. Wheat bran is a rich source of dietary fiber; protein; and essential minerals such as phosphorous, calcium, and vitamin B, making it an ideal supplement for livestock, poultry, and aquaculture feeds. Its inclusion improves the overall nutritional value of the animal diet, promotes digestive health, and boosts feed efficiency. As global meat, dairy, and poultry production increases to meet the rising demand for animal-based products, the need for high-quality, affordable feed ingredients such as wheat bran has surged.

Wheat bran's versatility and ease of incorporation into different animal feed formulations make it an attractive option for feed manufacturers. Its ability to use various forms such as raw bran, pallets, or meal allows for tailored application across different animal species and production systems. For instance, in poultry feed, wheat bran improves the texture of the feed and supports gastrointestinal health, while in the ruminant's diet, it serves as a valuable source of fiber for improved digestion. This adaptability has made wheat bran a prominent ingredient in modern animal husbandry practices, particularly as the industry increasingly prioritizes sustainable and efficient feed solutions.

Dietary fiber is crucial in improving gut function, promoting healthy digestion, and preventing gastrointestinal disorders such as constipation and bloating. Wheat bran, with its high fiber content, helps regulate bowel movements, enhances feed efficiency, and contributes to overall animal health. As demand for fiber-enriched diets increases, driven by both animal health concerns and industry trends toward more natural, sustainable food ingredients, the demand for wheat bran is increasing in the animal feed industry. Thus, the increasing use of wheat bran in the animal feed industry fuels the market growth.

North America Wheat Bran Offal Market Country Insights

Based on country, the North America wheat bran offal market comprises the US, Canada, and Mexico. The US held the largest share in 2023.

Breakfast cereals are the most common breakfast choice among consumers in the US as they are perceived as a healthier and more convenient option compared to traditional breakfast choices. Using innovative ingredients in breakfast cereals, such as dairy and plant-based proteins, appeals to several consumers in the country. Magic Spoon and Catalina Crunch are popular cereal brands offering keto-friendly, low-carb, and high-protein formulations. Several cereal brands also offer breakfast cereals that cater to the common health issues of consumers in the country. For instance, Catalina Crunch offers cereals that accommodate the dietary needs of diabetic people. The growing popularity of breakfast cereals propels the demand for wheat bran in the country. Apart from this, the increasing production of animal feed in the country has contributed to the growth of wheat bran in the country.

North America Wheat Bran Offal Market Report Highlights

North America Wheat Bran Offal Market Company Profiles

Some of the key players operating in the market include Grain Millers, Inc.; Ardent Mills; Bunge Global SA; American International Foods Inc; Limagrain Ingredients SAS; Siemer Milling Company; King Milling Company; Sunimpex; Nisshin Seifun Group Inc; Florist; Wings Impex; Sudzucker AG; STAR OF THE WEST; Hindustan Animal Feeds; and Wilmar International Ltd, among others. These players are adopting various strategies such as expansion, product innovation, and mergers and acquisitions to provide innovative products to their consumers and increase their market share.

North America Wheat Bran Offal Market Research Methodology :

The following methodology has been followed for the collection and analysis of data presented in this report:

• Secondary Research

The research process begins with comprehensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data for each market. Commonly referenced secondary research sources include, but are not limited to:

• Company websites, annual reports, financial statements, broker analyses, and investor presentations.
• Industry trade journals and other relevant publications.
• Government documents, statistical databases, and market reports.
• News articles, press releases, and webcasts specific to companies operating in the market.

Note: All financial data included in the Company Profiles section has been standardized to USD. For companies reporting in other currencies, figures have been converted to USD using the relevant exchange rates for the corresponding year.

• Primary Research

Business Market Insights’ conducts a significant number of primary interviews each year with industry stakeholders and experts to validate its data analysis, and gain valuable insights. These research interviews are designed to:

• Validate and refine findings from secondary research.
• Enhance the expertise and market understanding of the analysis team.
• Gain insights into market size, trends, growth patterns, competitive dynamics, and future prospects.

Primary research is conducted via email interactions and telephone interviews, encompassing various markets, categories, segments, and sub-segments across different regions. Participants typically include:

• Industry stakeholders: Vice Presidents, business development managers, market intelligence managers, and national sales managers
• External experts: Valuation specialists, research analysts, and key opinion leaders with industry-specific expertise

North America Wheat Bran Offal Market Country and Regional Insights