Asia Pacific Wheat Bran Offal Market Report (2021-2031) by Scope, Segmentation, Dynamics, and Competitive Analysis

The Asia Pacific Wheat Bran Offal Market size is expected to reach US$ 12,607.09 million by 2031 from US$ 8,416.66 million in 2023. The market is estimated to record a CAGR of 5.2% from 2023 to 2031.

Executive Summary and Asia Pacific Wheat Bran Offal Market Analysis:

With an expanding middle class population and rapid urbanization, demand for meat, dairy, and eggs is increasing rapidly in Asia Pacific countries which drives the demand for animal feed. Asia Pacific is the largest animal feed producing regions, producing 475.33 million metric tons of animal feed in 2023. Production increased by 1.4% of the total production in 2022.

The increasing production of animal feed in Asia Pacific drives the demand for wheat bran which is a widely used ingredient in livestock feed. The growing bakery and confectionery industry are expected to boost the demand for wheat bran in Asia Pacific during the forecast period. China, India, and Japan are a few of the major contributors to the market growth.

According to the US Department of Agriculture, China's baked goods retail sales are expected to reach over US$ 50 billion by 2025. The increased demand for bakery products in the region drives the demand for wheat bran. Asia Pacific is witnessing a growing demand for alcoholic and nonalcoholic beverages, and wheat bran is a significant ingredient in these beverages. An increasing number of millennials in the region and the growing popularity of craft cola (a nonalcoholic beverage) support the market for beverages in Asia Pacific. The growing demand for beverages across the region fuels the demand for wheat bran.

Asia Pacific Wheat Bran Offal Market Strategic Insights

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Asia Pacific Wheat Bran Offal Market Segmentation Analysis

Key segments that contributed to the derivation of the wheat bran offal market analysis are form, category, and application.

• By form, the wheat bran offal market is segmented into flour or meal, flakes, and pellets. The flour or meal held the largest share of the market in 2023.
• In terms of category, the wheat bran offal market is bifurcated into organic and conventional. The conventional segment held a larger share of the market in 2023.
• Based on application, the wheat bran offal market is categorized into animal feed, breakfast cereals, nutritional bars, beverages, baked goods, and others. The animal feed segment held the largest share of the market in 2023.

Asia Pacific Wheat Bran Offal Market Outlook

The demand for organic wheat bran is attributed to the growing preference for healthier and environmentally conscious food choices. With an increasing focus on wholesome, natural ingredients, consumers are seeking convenient as well as nutritious options. They are increasingly prioritizing natural, chemical-free, and sustainably produced products. Organic wheat bran, free from synthetic pesticides and fertilizers, appeals to health-conscious consumers seeking cleaner and more eco-friendly food options. This trend is especially prominent in the functional food and beverages industry, where organic wheat bran is used to enhance the nutritional profile of cereals, bakery products, and snacks. The demand for organic products is further driven by the perception that these products offer superior health benefits, such as higher nutrient content and reduced exposure to harmful residues, which aligns with the growing focus on preventive healthcare and holistic wellness.

In recent years, the food and beverages industry has witnessed a broader global shift toward sustainability and environmentally friendly practices. Consumers are demanding healthy food products and a means of supporting sustainable agriculture and reducing their environmental impact. Organic wheat bran's role in promoting soil health and biodiversity during cultivation enhances its appeal among eco-conscious consumers. As regulatory support and certification such as NPOP standard for organic products strengthens worldwide, manufacturers are investing in organic wheat bran production to cater to growing consumer demand. Thus, the rising preference for organic wheat bran is expected to create opportunities for the wheat bran/offal market growth during the forecast period.

Asia Pacific Wheat Bran Offal Market Country Insights

Based on country, the Asia Pacific wheat bran offal market comprises China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific. China held the largest share in 2023.

According to the Alltech's Agri-Food Outlook report, China is one of the world's largest animal feed producers and exports with 262.71 million metric tons of animal feed produced in 2022. Wheat bran is the primary source of fiber, protein, and minerals like potassium, phosphorus, and magnesium, enhancing the nutritional profile of animal feed. The wheat bran market in China is witnessing steady growth due to the presence of a robust animal feed industry and increasing focus on animal nutrition. Further, China witnesses a shift toward healthier beverage alternatives due to rising health consciousness among consumers. Probiotic drinks are infused with Chinese tea leaves and herbal-based medicines, which drives the demand for these drinks in the country. Wheat bran is a widely used ingredient in several beverages, including probiotics and functional drinks. The country's growing demand for healthier beverage alternatives propels the demand for wheat bran in China.

Asia Pacific Wheat Bran Offal Market Report Highlights

Asia Pacific Wheat Bran Offal Market Company Profiles

Some of the key players operating in the market include Grain Millers, Inc.; Ardent Mills; Bunge Global SA; American International Foods Inc; Limagrain Ingredients SAS; Siemer Milling Company; King Milling Company; Sunimpex; Nisshin Seifun Group Inc; Florist; Wings Impex; Sudzucker AG; STAR OF THE WEST; Hindustan Animal Feeds; and Wilmar International Ltd, among others. These players are adopting various strategies such as expansion, product innovation, and mergers and acquisitions to provide innovative products to their consumers and increase their market share.

Asia Pacific Wheat Bran Offal Market Research Methodology :

The following methodology has been followed for the collection and analysis of data presented in this report:

• Secondary Research

The research process begins with comprehensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data for each market. Commonly referenced secondary research sources include, but are not limited to:

• Company websites, annual reports, financial statements, broker analyses, and investor presentations.
• Industry trade journals and other relevant publications.
• Government documents, statistical databases, and market reports.
• News articles, press releases, and webcasts specific to companies operating in the market.

Note: All financial data included in the Company Profiles section has been standardized to USD. For companies reporting in other currencies, figures have been converted to USD using the relevant exchange rates for the corresponding year.

• Primary Research

Business Market Insights’ conducts a significant number of primary interviews each year with industry stakeholders and experts to validate its data analysis, and gain valuable insights. These research interviews are designed to:

• Validate and refine findings from secondary research.
• Enhance the expertise and market understanding of the analysis team.
• Gain insights into market size, trends, growth patterns, competitive dynamics, and future prospects.

Primary research is conducted via email interactions and telephone interviews, encompassing various markets, categories, segments, and sub-segments across different regions. Participants typically include:

• Industry stakeholders: Vice Presidents, business development managers, market intelligence managers, and national sales managers
• External experts: Valuation specialists, research analysts, and key opinion leaders with industry-specific expertise

Asia Pacific Wheat Bran Offal Market Country and Regional Insights