At 3.5% CAGR, North America Wheat Bran Offal Market is Projected to be Worth US$ 8,512.21 million by 2031, says Business Market Insights

According to Business Market Insights’ research, the North America wheat bran offal market was valued at US$ 6,466.08 million in 2023 and is expected to reach US$ 8,512.21 million by 2031, registering a CAGR of 3.5% from 2023 to 2031. Rising popularity of prebiotic functional food and rising preference for organic wheat bran are among the critical factors attributed to drive the North America wheat bran offal market growth.

Wheat bran is recognized as a rich source of prebiotic dietary fiber. Prebiotics are essential for promoting gut health by stimulating the growth of beneficial gut bacteria, which play a critical role in digestion, immunity, and overall well-being. Wheat bran contains arabinoxylans, a type of dietary fiber that acts as a potent prebiotic, fostering a healthy gut microbiome. With increasing consumer awareness about the link between gut health and overall health, there is a growing demand for functional food products that offer prebiotic benefits, positioning wheat bran as an ideal ingredient in cereals, snacks, and supplement formulations to support digestive health.

The rising popularity of clean-label, plant-based, and naturally derived ingredients in functional foods has surged the demand for wheat bran. As wheat bran aligns with these preferences, its incorporation into prebiotic-rich products is gaining traction among health-conscious consumers. In addition, the global focus on the prevention of healthcare and managing chronic conditions such as obesity, diabetes, and heart disease has amplified interest in fiber-rich, gut-friendly food. As food manufacturers innovate with new functional products to meet the demand for prebiotic solutions, the demand for wheat bran is propelling. Thus, the rising popularity of prebiotic functional food is expected to bring new trends to the wheat bran/offal market in the coming years.

On the contrary, the increasing demand for gluten-free food products hampers the growth of North America wheat bran offal market.

Based on form, the North America wheat bran offal market is segmented into flour or meal, flakes, and pellets. The flour or meal segment held 68.4% market share in 2023, amassing US$ 4,422.01 million. It is projected to garner US$ 5,761.44 million by 2031 to register 3.4% CAGR during 2023–2031.

In terms of category, the North America wheat bran offal market is bifurcated into organic and conventional. The conventional segment held 87.8% share of North America wheat bran offal market in 2023, amassing US$ 5,676.81 million. It is anticipated to garner US$ 7,237.99 million by 2031 to expand at 3.1% CAGR during 2023–2031.

By application, the North America wheat bran offal market is divided into animal feed, breakfast cereals, nutritional bars, beverages, baked goods, and others. The animal feed segment held 73.5% share of the North America wheat bran offal market in 2023, amassing US$ 4,750.88 million. It is projected to garner US$ 6,296.42 million by 2031 to expand at 3.6% CAGR from 2023 to 2031.

Based on country, the North America wheat bran offal market is categorized into the US, Canada, and Mexico. Our regional analysis states that the US captured 77.2% share of North America wheat bran offal market in 2023. It was assessed at US$ 4,992.46 million in 2023 and is likely to hit US$ 6,523.03 million by 2031, registering a CAGR of 3.4% during 2023–2031.

Key players operating in the wheat bran offal market are Grain Millers, Inc.; Ardent Mills; Bunge Global SA; American International Foods Inc; Limagrain Ingredients SAS; Siemer Milling Company; King Milling Company; Sunimpex; Nisshin Seifun Group Inc; Florist; Wings Impex; Sudzucker AG; STAR OF THE WEST; Hindustan Animal Feeds; and Wilmar International Ltd., among others.

• In September 2022, Bunge Global SA announced the completion of selling its wheat mills in Mexico to Grupo Trimex. Bunge Global SA continues to operate its corn mill in Querétaro and serve its domestic oil and meal customers.
• In February 2021, Siemer Milling Company doubled wheat storage at its West Harrison, IN mill, bringing its capacity from 1 million to 2.2 million bushels. The new storage consists of two steel bins, each with a capacity of 600,000 bushels. This enables the company to meet the growing demand for its products across the US market.

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