North America Subscriber Data Management Market

Market Introduction

5G is set to usher in a new era of connectivity, delivering new services and greater efficiency to businesses across the region. When it comes to the 5G rollout, North American operators continue to be among the best in the world. The countrywide rollout of 5G in the US, which was made possible by spectrum reframing and dynamic spectrum sharing. Operators in the area are also making progress with standalone 5G installations, which will be critical in bringing many of the improved, latency-sensitive 5G use cases to market. Although the rate of 5G adoption in the first half of 2020 was lower than predicted due to the pandemic, this is likely to be a fluke.  Based on the report by the GSM Association, North America will have 100 million 5G connections by 2022, owing to continuing network expenditures by operators and a growing selection of 5G devices at various pricing points. North America will be the first area where 5G accounts for more than half of all connections by 2025. As a result, the rising number of 5G subscribers would pressure network operators to prioritize proper management of customers' mobile plans, resulting in an increased demand for subscriber data management.

In case of COVID-19, North America is highly affected especially the US. It is becoming apparent with the COVID-19 pandemic spreading across the North American countries have impacted all industries severely. Thus, any impact on industries directly affects the region's economic development. The unprecedented rise in number of COVID-19 cases across the US and the subsequent lockdown to combat the spread of the virus across the country in the first two quarters of 2020 have led to numerous businesses to come on a standby situation. Technological investments across all industries in 2020 experienced a dip owing to the above-mentioned reasons. The sudden restrictions imposed across the country had led to the temporary shutdown of all manufacturing units across the region and disrupting the supply chain, thereby negatively impacting the manufacturing of hardware’s and servers required for subscription management. However, the sudden lockdown imposed across countries like United States, Canada and Mexico amongst others have significantly increased the number of OTT subscribers across the country. For instance, According to Comscore's 2020 study, 69.8 million homes in the United States used OTT in April 2020, up 5.2 million from the previous year. Moreover, music streaming fell for three weeks in a row in March 2020, when the pandemic began to have a substantial impact in the United States. First by 2%, then by 8.8%, and finally by 3.2 percent. However, music streaming in the United States started experiencing an increase by 2% in the week ending April 2nd, 2020, and the trend has then continued till date. Thus, the rise in subscribers across various platforms had a positive impact on the subscriber data management market across the region during the pandemic.

Market Overview and Dynamics

The North America subscriber data management market is expected to grow from US$ 1,831.13 million in 2021 to US$ 5,178.60 million by 2028; it is estimated to grow at a CAGR of 16.0% from 2021 to 2028. Surging growth opportunities in several countries is expected to escalate the market growth. Mexico is expected to have the decent growth rate due to a large number of telecom operators and subscribers in the country. As the number of telecom subscribers grows, so will the demand for subscriber data management.  To securely manage the data generated by the increase in the number of customers, the demand for SDM solutions is expected to rise. Hence, the region has been witnessing partnerships between SDM providers and telecom companies. For example, Telecom companies teamed with Nokia's core networking technology for 5G in June 2020. ION products, User Plane, Unified Data Management, Multiple Nokia Software, and Session Management functions are included in this agreement. Therefore, surging growth opportunities in several countries is expected to fuel the North America market growth.

Key Market Segments

In terms of solution, the user data repository segment accounted for the largest share of the North America subscriber data management market in 2020. In terms of network type, the fixed networks segment held a larger market share of the North America subscriber data management market in 2020. In terms of deployment, the cloud segment held a larger market share of the North America subscriber data management market in 2020. Further, the voice over IP segment held a larger share of the North America subscriber data management market based on application in 2020.

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the North America subscriber data management market are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Cisco Systems, Inc.; Enea AB; Hewlett Packard Enterprise Development LP (HPE); Huawei Technologies Co., Ltd.; Nokia Corporation; Oracle Corporation; R Systems International Limited; Sandvine; Telefonaktiebolaget LM Ericsson; and ZTE Corporation.

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• To understand the North America subscriber data management market landscape and identify market segments that are most likely to guarantee a strong return
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• Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form North America subscriber data management market
• Obtain market revenue forecast for market by various segments from 2021-2028 in North America region. 

North America Subscriber Data Management Market Segmentation

North America Subscriber Data Management Market - By Solution

• User Data Repository
• Subscriber Data Federation
• Policy Management
• Identity Management

North America Subscriber Data Management Market - By Network Type

• Fixed Networks
• Mobile Networks

North America Subscriber Data Management Market - By Deployment

• Cloud
• On-Premise

North America Subscriber Data Management Market - By Application

• Voice Over IP
• Mobile

North America Subscriber Data Management Market - By Country

• US
• Canada  
• Mexico   

North America Subscriber Data Management Market - Company Profiles

• Cisco Systems, Inc.
• Enea AB 
• Hewlett Packard Enterprise Development LP (HPE)
• Huawei Technologies Co., Ltd.
• Nokia Corporation
• Oracle Corporation
• R Systems International Limited
• Sandvine
• Telefonaktiebolaget LM Ericsson  
• ZTE Corporation

North America Subscriber Data Management Market Strategic Insights

North America Subscriber Data Management Market Segmentation Analysis

North America Subscriber Data Management Market Report Highlights

North America Subscriber Data Management Report Scope

North America Subscriber Data Management Market Country and Regional Insights