Middle East & Africa Subscriber Data Management Market
No. of Pages: 134 | Report Code: TIPRE00025218 | Category: Technology, Media and Telecommunications
No. of Pages: 134 | Report Code: TIPRE00025218 | Category: Technology, Media and Telecommunications
The mobile markets in the Middle East & Africa are among the most well-developed in the world. Nearly half of the region (around 25 countries) achieved unique subscriber penetration rates of 70% or above by the end of 2018. In comparison, for the same duration, the global average was 66%. Subscription growth has slowed to less than 2% yearly in the region's more mature markets. However, in the region's frontier countries, where subscriber penetration rates are still below 50%, there are still considerable growth prospects. Over the same period, the number of mobile internet users will increase at a CAGR of 5.4%, pushing the region's mobile internet penetration beyond 50% for the first time. Existing 2G users are migrating to mobile broadband networks, which is driving the market. The majority of new mobile customers, particularly those in the younger demographics, opt for 3G/4G right away. The proliferation of smartphones is having a huge influence on mobile internet usage and data consumption. By 2025, the number of smartphone users in the Middle East and North Africa (MENA) region will surpass 500 million. As a result, the SDM market would be benefitted from the expanding mobile market in the region. Furthermore, in the MENA region, 5G services have become a reality. Ten providers had started commercial 5G services in five GCC Arab States as of October 2019. These nations' mobile carriers are seeking to be world leaders in 5G installations, and some governments see the technology as a possible facilitator for their digital transformation goals. 5G operations will extend throughout the region in the 2020s, with testing and commercial launches planned in non-GCC nations. There will be 45 million 5G connections in the region by 2025, accounting for 6% of all mobile connections. Hence, the growing telecom industry will propel the SDM market in the region.
In case of COVID-19, MEA is highly affected especially Turkey followed by South Africa, Saudi Arabia, the UAE, Egypt, Morocco, and Kuwait. Saudi Arabia's economy shrank by 7% in the second quarter, indicating how hard the latest coronavirus struck both the oil and non-oil industries, and unemployment reached a new high of 15.4%. MEA is generally an importer of servers and hardware required for the market. The sudden outbreak of the pandemic, restricted import activities from across the globe thereby negatively impacting the market in the region. However, with the population forced to stay indoors due to the rising case of COVID-19 across the region, it has experienced a rise in subscription across various streaming platforms. For instance, In April 2020, the number of consumers of streaming video content in the MEA area increased by 141%. Similarly, when lockdowns were imposed across the area to prevent the spread of Covid-19, the UAE-based video streaming service Starzplay saw a significant increase in subscribers and usage hours. From 1.25 million at the end of 2019 to 1.85 million in September 2020, the number of customers has increased by 600,000. Thus, the sudden rise in subscribers across the region is positively impacting the growth of the market.
Strategic insights for the Middle East & Africa Subscriber Data Management provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 312.66 Million |
| Market Size by 2028 | US$ 842.39 Million |
| Global CAGR (2021 - 2028) | 15.2% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By Solution
|
| Regions and Countries Covered | Middle East and Africa
|
| Market leaders and key company profiles |
The geographic scope of the Middle East & Africa Subscriber Data Management refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
The MEA subscriber data management market is expected to grow from US$ 312.66 million in 2021 to US$ 842.39 million by 2028; it is estimated to grow at a CAGR of 15.2% from 2021 to 2028. Surging over the top (OTT) subscription is expected to surge the market growth. The rising adoption of OTT has considerably assisted the video, music, podcast, and audio streaming categories. The narrow genre selections, packaging flexibility, wider device availability, internet penetration, and overall cheaper costs are all contributing to the increasing subscription of OTT across the region. The OTT market is being driven by the ongoing commoditization of media and entertainment services, as well as increased competition among several OTT providers. According to Deltatre's 2019 edition of "The Future of Sports Entertainment," sports content distributors throughout the region are investing roughly 15% of their entire operating budget to develop the OTT technology stack. Furthermore, rather than being viewed as platforms for downloading movies and TV episodes, companies that provide OTT platform services are investing in the expansion and licensing of their content. Thus, the growth in exclusive content across the OTT platforms is also contributing to the rise in subscriptions. For instance, in 2020, Netflix has recorded millions of subscribers across the region. Thus, the rise in OTT subscribers across the region is contributing to the increasing number of subscribers data for the companies, thereby influencing the adoption of subscriber data management solutions across MEA region.
In terms of solution, the user data repository segment accounted for the largest share of the MEA subscriber data management market in 2020. In terms of network type, the fixed networks segment held a larger market share of the MEA subscriber data management market in 2020. In terms of deployment, the cloud segment held a larger market share of the MEA subscriber data management market in 2020. Further, the voice over IP segment held a larger share of the MEA subscriber data management market based on application in 2020.
A few major primary and secondary sources referred to for preparing this report on the MEA subscriber data management market are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Cisco Systems, Inc.; Enea AB; Hewlett Packard Enterprise Development LP (HPE); Huawei Technologies Co., Ltd.; Nokia Corporation; Oracle Corporation; R Systems International Limited; Sandvine; Telefonaktiebolaget LM Ericsson; and ZTE Corporation.
The Middle East & Africa Subscriber Data Management Market is valued at US$ 312.66 Million in 2021, it is projected to reach US$ 842.39 Million by 2028.
As per our report Middle East & Africa Subscriber Data Management Market, the market size is valued at US$ 312.66 Million in 2021, projecting it to reach US$ 842.39 Million by 2028. This translates to a CAGR of approximately 15.2% during the forecast period.
The Middle East & Africa Subscriber Data Management Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Middle East & Africa Subscriber Data Management Market report:
The Middle East & Africa Subscriber Data Management Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The Middle East & Africa Subscriber Data Management Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the Middle East & Africa Subscriber Data Management Market value chain can benefit from the information contained in a comprehensive market report.
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