North America Sports Nutrition Market
The North America sports nutrition market was valued at US$ 12,875.43 million in 2023 and is expected to reach US$ 23,504.34 million by 2031; it is estimated to record a CAGR of 7.8% from 2023 to 2031.
There is an increase in the prevalence of health conditions such as diabetes and obesity worldwide. According to the WHO, as of 2022, 2.5 billion adults were overweight, out of which 890 million adults suffered from obesity. Owing to the rising health awareness and the increasing focus on a better physical appearance, consumers are increasingly shifting toward a healthy lifestyle with engagement in physical fitness activities. In addition, several sports events taking place across the globe, such as the Super Bowl, Asian Games, FIFA World Cup, and Olympics, result in increased involvement of youth in sports activities. Thus, increasing adoption of sports activities lead to a rising demand for sports nutrition products, including protein powders, protein bars, and sports supplements, by the athletes to increase their overall performance, especially during the games and workouts.
The increasing number of fitness enthusiasts is further leading to the launch of several fitness centers, gyms, and sports clubs globally. Also, since the pandemic, there is a rise in population using fitness apps and taking online courses for fitness activities. This increase in fitness lifestyle results in a rise in demand for sports nutrition products, such as protein powders and other sports supplements, to enhance overall performance and energy efficiency during workouts. Moreover, social media is playing a crucial role in influencing wide range of audience to adopt healthy lifestyle and supporting their journey of fitness goals. Exercise, workout, and food ideas are accessible through platforms such as YouTube, Instagram, and Facebook which further grabs the attention of consumers in physical fitness activities. Thus, the increasing engagement of consumers in physical fitness activities augments the demand for sports nutrition products worldwide.
There is an increased health awareness among consumers in the US market due to the high prevalence of chronic diseases and diabetes in the country. For instance, according to the US Department of Commerce, as of November 2023, over 37 million Americans were diagnosed with gestational Type 1 or Type 2 diabetes. Such health concerns give rise to several fitness trends such as home gym, wearable technology, and others. The practice of home gym started post pandemic which forced the consumers to start workouts from the comfort of their own homes. In addition, wearable technology such as smartwatches that track daily steps and workouts influence the consumers towards a healthy lifestyle. Such inclination of the consumers towards a healthy and fit lifestyle drives the demand for sports nutrition products in the country. To meet this growing demand, several key market players in the country are focusing on expanding their footprints by unveiling new products in the sports nutrition market. For instance, in October 2023, PB2 Foods, Inc. entered the protein bar segment after the launch of PB2 Performance Plant-Based Protein Bars in almond and peanut butter flavors.
Strategic insights for the North America Sports Nutrition provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
| Report Attribute | Details |
|---|---|
| Market size in 2023 | US$ 12,875.43 Million |
| Market Size by 2031 | US$ 23,504.34 Million |
| Global CAGR (2023 - 2031) | 7.8% |
| Historical Data | 2025-2031 |
| Forecast period | 2021-2023 |
| Segments Covered |
By Product Type
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
The geographic scope of the North America Sports Nutrition refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
The North America sports nutrition market is segmented based on product type, distribution channel, and country. Based on product type, the North America sports nutrition market is segmented into supplements, bars, RTD beverages, and others. The supplements segment held the largest market share in 2023.
Based on distribution channel, the North America sports nutrition market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2023.
Based on country, the North America sports nutrition market is segmented into the US, Canada, and Mexico. The US dominated the North America sports nutrition market share in 2023.
Glanbia Plc; NOW Foods; Garden of Life LLC; PepsiCo Inc; Quest Nutritional LLC; Abbott Laboratories; Amway Corp; GNC Holdings, LLC; Worldwide Sport Nutritional Supplements, Inc; and Herbalife Nutrition Ltd are some of the leading players operating in the North America sports nutrition market.
The North America Sports Nutrition Market is valued at US$ 12,875.43 Million in 2023, it is projected to reach US$ 23,504.34 Million by 2031.
As per our report North America Sports Nutrition Market, the market size is valued at US$ 12,875.43 Million in 2023, projecting it to reach US$ 23,504.34 Million by 2031. This translates to a CAGR of approximately 7.8% during the forecast period.
The North America Sports Nutrition Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the North America Sports Nutrition Market report:
The North America Sports Nutrition Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The North America Sports Nutrition Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the North America Sports Nutrition Market value chain can benefit from the information contained in a comprehensive market report.
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