Middle East & Africa Sports Nutrition Market

The Middle East & Africa sports nutrition market was valued at US$ 444.15 million in 2023 and is expected to reach US$ 872.42 million by 2031; it is estimated to record a CAGR of 8.8% from 2023 to 2031.

Preference for Sports Nutrition Products with Vegan and Organic Claims Bolsters Middle East & Africa Sports Nutrition Market

The increasing number of vegan consumers worldwide boosts the demand for sports nutrition products with vegan, organic, and plant-based ingredients. The growing awareness of plant-based sports nutrition products being nutritious than traditional products is expected to propel the demand for plant-based sports nutrition products over the forecast period. These products contain collagen, minerals, low fat content, higher antioxidants, and higher amounts of carbohydrates that help improve the overall performance of athletes. Carbohydrates act as a primary fuel utilized during intense workouts, making it a significant ingredient in sports nutrition products. 

To keep up with the growing trend of organic and vegan diets, several companies are engaged in launching and expanding their plant-based sports nutrition products in the market. For instance, in December 2023, Aminolabs announced the launch of Vital Pro XP, a plant-based protein powder, to cater to its vegan consumer base of athletes and fitness enthusiasts. Additionally, in August 2023, PB2 Foods, Inc expanded its protein bar product line by launching PB2 performance plant-based protein bars made with non-GMO ingredients and kosher in two different flavors: chocolate almond and chocolate peanut butter. Several developments taking place to cater to the growing demand for vegan and organic sports nutrition products is expected to boost the sports nutrition market during the forecast period.

Middle East & Africa Sports Nutrition Market Overview

Kuwait, Qatar, Egypt, Nigeria, Morocco, and Bahrain are the key countries in the Rest of Middle East & Africa sports nutrition market. The region is witnessing a surge in rising diabetes and obesity among consumers. For instance, according to the International Diabetes Federation, the Middle East & Africa are expected to record 136 million diabetic patients by 2045 in the region. Due to the rising health concerns among consumers, there is a rising engagement in sport activities and workouts in the region. This increased physical activities among consumers is expected to increase the demand for sports nutrition products among fitness enthusiasts and athletes in the Middle East & Africa during the forecast period.

Middle East & Africa Sports Nutrition Market Revenue and Forecast to 2031 (US$ Million)

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Middle East & Africa Sports Nutrition Strategic Insights

Strategic insights for the Middle East & Africa Sports Nutrition provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Middle East & Africa Sports Nutrition Report Scope

Middle East & Africa Sports Nutrition Regional Insights

The geographic scope of the Middle East & Africa Sports Nutrition refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

The Middle East & Africa sports nutrition market is segmented based on product type, distribution channel, and country. Based on product type, the Middle East & Africa sports nutrition market is segmented into supplements, bars, RTD beverages, and others. The supplements segment held the largest market share in 2023.

Based on distribution channel, the Middle East & Africa sports nutrition market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2023

Based on country, the Middle East & Africa sports nutrition market is segmented into Saudi Arabia, South Africa, the UAE, and the Rest of Middle East & Africa. The Rest of Middle East & Africa dominated the Middle East & Africa sports nutrition market share in 2023.

Glanbia Plc; NOW Foods; Garden of Life LLC; PepsiCo Inc; Abbott Laboratories; Amway Corp; GNC Holdings, LLC; and Herbalife Nutrition Ltd are some of the leading players operating in the Middle East & Africa sports nutrition market.