At 8.8% CAGR, Middle East & Africa Sports Nutrition Market is Projected to be Worth US$ 872.42 Million by 2031, says Business Market Insights

According to Business Market Insights’ research, the Middle East & Africa sports nutrition market was valued at US$ 444.15 million in 2023 and is expected to reach US$ 872.42 million by 2031, registering a CAGR of 8.8% from 2023 to 2031. Rising engagement of consumers in physical fitness activities and E-commerce and direct-to-consumer sales are among the critical factors attributed to the Middle East & Africa sports nutrition market expansion.              

There is an increase in the prevalence of health conditions such as diabetes and obesity worldwide. According to the WHO, as of 2022, 2.5 billion adults were overweight, out of which 890 million adults suffered from obesity. Owing to the rising health awareness and the increasing focus on a better physical appearance, consumers are increasingly shifting toward a healthy lifestyle with engagement in physical fitness activities. In addition, several sports events taking place across the globe, such as the Super Bowl, Asian Games, FIFA World Cup, and Olympics, result in increased involvement of youth in sports activities. Thus, increasing adoption of sports activities lead to a rising demand for sports nutrition products, including protein powders, protein bars, and sports supplements, by the athletes to increase their overall performance, especially during the games and workouts.

The increasing number of fitness enthusiasts is further leading to the launch of several fitness centers, gyms, and sports clubs globally. Also, since the pandemic, there is a rise in population using fitness apps and taking online courses for fitness activities. This increase in fitness lifestyle results in a rise in demand for sports nutrition products, such as protein powders and other sports supplements, to enhance overall performance and energy efficiency during workouts. Moreover, social media is playing a crucial role in influencing wide range of audience to adopt healthy lifestyle and supporting their journey of fitness goals. Exercise, workout, and food ideas are accessible through platforms such as YouTube, Instagram, and Facebook which further grabs the attention of consumers in physical fitness activities. Thus, the increasing engagement of consumers in physical fitness activities augments the demand for sports nutrition products worldwide.

On the contrary, potential side-effects of sports supplements hamper the growth of Middle East & Africa sports nutrition market. 

Based on product type, the Middle East & Africa sports nutrition market is segmented into supplements, bars, RTD beverages, and others. The supplements segment held 64.3% market share in 2023, amassing US$ 285.51 million. It is projected to garner US$ 555.33 million by 2031 to register 8.7% CAGR during 2023–2031.

In terms of distribution channel, the Middle East & Africa sports nutrition market is categorized into supermarkets & hypermarkets, specialty stores, online retail, and others. The specialty stores segment held 60.8% share of Middle East & Africa sports nutrition market in 2023, amassing US$ 270.20 million. It is projected to garner US$ 522.97 million by 2031 to expand at 8.6% CAGR during 2023–2031.

Based on country, the Middle East & Africa sports nutrition market has been categorized into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. Our regional analysis states that the Rest of Middle East & Africa captured 42.2% share of Middle East & Africa sports nutrition market in 2023. It was assessed at US$ 187.34 million in 2023 and is likely to hit US$ 352.37 million by 2031, exhibiting a CAGR of 8.2% during 2023–2031.            

Key players operating in the Middle East & Africa sports nutrition market are Glanbia Plc; NOW Foods; Garden of Life LLC; PepsiCo Inc; Abbott Laboratories; Amway Corp; GNC Holdings, LLC; and Herbalife Nutrition Ltd., among others.

• In November 2022, Optimum Nutrition introduced Gold Standard 100% Plant Protein powder in the market. It is designed to support athletes and active individuals seeking plant-based options. The powder delivers nine essential amino acids and a blend of vitamins and minerals, including vitamins A, B, C, D, & E, and calcium and zinc. It comes in two flavors: Rich Chocolate Fudge and Creamy Vanilla.
• In May 2021, PepsiCo introduced a new Gatorade sports drink, Gatorlyte, which was designed for athletes seeking rapid rehydration. Less sugar and more electrolytes are the defining attributes of Gatorlyte, the newest sports drink from PepsiCo, Inc.'s Gatorade brand. It is available in cherry lime, orange, and strawberry kiwi flavors and features a five-electrolyte blend, including sodium, potassium, calcium, chloride, and magnesium.

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