The North America printed signage materials market is expected to grow from US$ 12,866.34 million in 2022 to US$ 15,885.31 million by 2028. It is estimated to grow at a CAGR of 3.6% from 2022 to 2028.
Increasing Demand for Printed Signage from Retail Sector Drive North America Printed Signage Materials Market
According to new estimates from the US Census Bureau's 2021 Annual Retail Trade Survey (ARTS), retail sales in the US increased by 17.1%, from US$ 5,572.0 billion in 2020 to US$ 6,522.6 billion in 2021. In the retail sector, printed signage is used for brand marketing and product recognition. Printed signage is extensively used in the form of point-of-sale displays, banners, posters, backlit billboards, graphics, hoardings, and other display patterns and information boards for advertising products to attract customers and expand their knowledge about products. Interior retail signage and exterior retail signage are types of retail signage. Interior retail signage aims to convince a customer to make a purchase and directs customers to specific locations in the store such as dressing rooms, or even restrooms. Exterior retail signage is used to create an up-to-date engaging invitation. The demand for exterior printed signages is increased as they help attract customers into the store. According to the Out of Home Advertising Association of America (OAAA), in the US, compared to June 2020, out-of-home (OOH) advertising and marketing revenue increased by 33.4% and reached over US$ 4.43 billion in 2021. Materials such as paper and paperboards, plastic, and metals are extensively used in manufacturing printed signage in the retail sector. Thus, the growing retail industry and the rising demand for printed signage from the retail sector drive the growth of the North America printed signage materials market.
North America Printed Signage Materials Market Overview
The rapid adoption of innovative technologies and the continuous expansion of retail businesses benefit the North America printed signage materials market in North America. Additionally, the increasing importance of dedicated product suppliers bolsters the demand for printed signage materials in the region. According to Statista, in 2020, there were a total of 1.04 million retail establishments throughout the United States. The expanded presence and reach of retail sectors, coupled with high investments in advertising and marketing to create an impressive brand image, boosts the sales of printed signage in North America. Growth in total advertising expenditure benefits advertising agencies. In 2022, total advertising expenditure increased in the region, this created an opportunity for the North America printed signage materials market. Major countries in North America—the US, Canada, and Mexico—have vast developed infrastructure, transportation, hospitality sectors, that requires expansion to meet future demand, and this fact is creating a massive demand for printed signage materials.
North America Printed Signage Materials Market Revenue and Forecast to 2028 (US$ Million)
North America Printed Signage Materials Market Segmentation
The North America printed signage materials market is segmented into material, application, end-use industry, and country.
Based on material, the North America printed signage materials market is segmented into paper and paperboard, plastic, metal, and others. In 2022, the plastic segment registered a largest share in the North America printed signage materials market.
Based on application, the North America printed signage materials market is segmented into posters, pop displays, backlit displays, billboards' banners, flags and backdrops, vehicle/fleet graphics, and others. In 2022, the posters segment registered a largest share in the North America printed signage materials market.
Based on end-use industry, the North America printed signage materials market is segmented into BFSI, retail, transportation and logistics, healthcare, sports and entertainment, and others. In 2022, the retail segment registered a largest share in the North America printed signage materials market.
Based on country, the North America printed signage materials market is segmented into the US, Canada, and Mexico. In 2022, the US segment registered a largest share in the North America printed signage materials market.
3A Composites GmbH; Antalis; Avery Dennison Corp; Lintec Europe (UK) Ltd; ORAFOL Europe GmbH; Spandex AG; and Thyssenkrupp Materials Services GmbH are the leading companies operating in the North America printed signage materials market.
| Report Attribute | Details |
|---|---|
| Market size in 2022 | US$ 12,866.34 Million |
| Market Size by 2028 | US$ 15,885.31 Million |
| CAGR (2022 - 2028) | 3.6% |
| Historical Data | 2020-2021 |
| Forecast period | 2023-2028 |
| Segments Covered |
By Material
|
| Regions and Countries Covered |
North America
|
| Market leaders and key company profiles |
|
The North America Printed Signage Materials Market is valued at US$ 12,866.34 Million in 2022, it is projected to reach US$ 15,885.31 Million by 2028.
As per our report North America Printed Signage Materials Market, the market size is valued at US$ 12,866.34 Million in 2022, projecting it to reach US$ 15,885.31 Million by 2028. This translates to a CAGR of approximately 3.6% during the forecast period.
The North America Printed Signage Materials Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the North America Printed Signage Materials Market report:
The North America Printed Signage Materials Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The North America Printed Signage Materials Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the North America Printed Signage Materials Market value chain can benefit from the information contained in a comprehensive market report.
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