North America Printed Signage Materials Market

The North America printed signage materials market is expected to grow from US$ 12,866.34 million in 2022 to US$ 15,885.31 million by 2028. It is estimated to grow at a CAGR of 3.6% from 2022 to 2028.

Increasing Demand for Printed Signage from Retail Sector Drive North America Printed Signage Materials Market

According to new estimates from the US Census Bureau's 2021 Annual Retail Trade Survey (ARTS), retail sales in the US increased by 17.1%, from US$ 5,572.0 billion in 2020 to US$ 6,522.6 billion in 2021. In the retail sector, printed signage is used for brand marketing and product recognition. Printed signage is extensively used in the form of point-of-sale displays, banners, posters, backlit billboards, graphics, hoardings, and other display patterns and information boards for advertising products to attract customers and expand their knowledge about products. Interior retail signage and exterior retail signage are types of retail signage. Interior retail signage aims to convince a customer to make a purchase and directs customers to specific locations in the store such as dressing rooms, or even restrooms. Exterior retail signage is used to create an up-to-date engaging invitation. The demand for exterior printed signages is increased as they help attract customers into the store. According to the Out of Home Advertising Association of America (OAAA), in the US, compared to June 2020, out-of-home (OOH) advertising and marketing revenue increased by 33.4% and reached over US$ 4.43 billion in 2021. Materials such as paper and paperboards, plastic, and metals are extensively used in manufacturing printed signage in the retail sector. Thus, the growing retail industry and the rising demand for printed signage from the retail sector drive the growth of the North America printed signage materials market.

North America Printed Signage Materials Market Overview

The rapid adoption of innovative technologies and the continuous expansion of retail businesses benefit the North America printed signage materials market in North America. Additionally, the increasing importance of dedicated product suppliers bolsters the demand for printed signage materials in the region. According to Statista, in 2020, there were a total of 1.04 million retail establishments throughout the United States. The expanded presence and reach of retail sectors, coupled with high investments in advertising and marketing to create an impressive brand image, boosts the sales of printed signage in North America. Growth in total advertising expenditure benefits advertising agencies. In 2022, total advertising expenditure increased in the region, this created an opportunity for the North America printed signage materials market. Major countries in North America—the US, Canada, and Mexico—have vast developed infrastructure, transportation, hospitality sectors, that requires expansion to meet future demand, and this fact is creating a massive demand for printed signage materials.

North America Printed Signage Materials Market Revenue and Forecast to 2028 (US$ Million)

North America Printed Signage Materials Strategic Insights

Strategic insights for the North America Printed Signage Materials provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

North America Printed Signage Materials Report Scope

North America Printed Signage Materials Regional Insights

The geographic scope of the North America Printed Signage Materials refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

North America Printed Signage Materials Market Segmentation 

The North America printed signage materials market is segmented into material, application, end-use industry, and country.

Based on material, the North America printed signage materials market is segmented into paper and paperboard, plastic, metal, and others. In 2022, the plastic segment registered a largest share in the North America printed signage materials market.

Based on application, the North America printed signage materials market is segmented into posters, pop displays, backlit displays, billboards' banners, flags and backdrops, vehicle/fleet graphics, and others. In 2022, the posters segment registered a largest share in the North America printed signage materials market.

Based on end-use industry, the North America printed signage materials market is segmented into BFSI, retail, transportation and logistics, healthcare, sports and entertainment, and others. In 2022, the retail segment registered a largest share in the North America printed signage materials market.

Based on country, the North America printed signage materials market is segmented into the US, Canada, and Mexico. In 2022, the US segment registered a largest share in the North America printed signage materials market.

3A Composites GmbH; Antalis; Avery Dennison Corp; Lintec Europe (UK) Ltd; ORAFOL Europe GmbH; Spandex AG; and Thyssenkrupp Materials Services GmbH are the leading companies operating in the North America printed signage materials market.