At 3.6% CAGR, the North America Printed Signage Materials Market is projected to be worth US$ 15,885.31 million by 2028, says Business Market Insights

According to Business Market Insights research, the North America printed signage materials market was valued at US$ 12,866.34 million in 2022 and is expected to reach US$ 15,885.31 million by 2028, registering a CAGR of 3.6% from 2022 to 2028. Growing awareness of the advantages of using printed signage in various industries and increasing demand for printed signage from retail sector are the critical factors attributed to the North America printed signage materials market expansion.

Printed signage helps businesses reach a large and diverse range of consumers. By using printed signage, businesses can create a distinctive and memorable brand image to differentiate from the competition while increasing customer recognition. In the banking & financial sector, printed signage is used near ATMs and in banks to educate the customer or promote any product or service. Large-format printed signage such as banners, posters, charts, announcement and marketing displays, signs, and diagrams are used to create high-impact visuals. According to a 2022 report by Solomon Partners and the Out of Home Advertising Association of America (OAAA), the average cost-per-mille (CPM) for outdoor signage ranged from US$ 2 to US$ 9 and which is lower average CPM rates than other marketing channels. Unlike digital signage, which requires a power supply to operate, printed signage does not require any power source. In addition, materials such as metal and plastic can withstand harsh weather conditions. All these advantages associated with the printed signage are driving the demand for printed signage.  

On the contrary, growing popularity of digital signage hurdles the growth of North America printed signage materials market.

Based on material, the North America printed signage materials market is segmented into paper and paperboard, plastic, metal, and others. The plastic segment held 35.6% share of North America printed signage materials market in 2022, amassing US$ 4,585.68 million. It is projected to garner US$ 5,706.77 million by 2028 to expand at 3.7% CAGR during 2022–2028.

Based on application, the North America printed signage materials market is segmented into posters, pop displays, backlit displays, billboards' banners, flags and backdrops, vehicle/fleet graphics, and others. The posters segment held 27.6% share of North America printed signage materials market in 2022, amassing US$ 3,552.85 million. It is projected to garner US$ 4,539.46 million by 2028 to expand at 4.2% CAGR during 2022–2028.  

Based on end-use industry, the North America printed signage materials market is segmented into BFSI, retail, transportation and logistics, healthcare, sports and entertainment, and others. The retail segment held 28.9% share of North America printed signage materials market in 2022, amassing US$ 3,640.42 million. It is projected to garner US$ 4,828.48 million by 2028 to expand at 4.4% CAGR during 2022–2028.  

Based on country, the North America printed signage materials market has been categorized into the US, Canada, and Mexico. Our regional analysis states that the US captured 86.3% share of North America printed signage materials market in 2022. It was assessed at US$ 11,108.22 million in 2022 and is likely to hit US$ 13,723.82 million by 2028, exhibiting a CAGR of 3.6% during the forecast period.  

Key players profiles in the North America printed signage materials market report 3A Composites GmbH; Antalis; Avery Dennison Corp; Lintec Europe (UK) Ltd; ORAFOL Europe GmbH; Spandex AG; and Thyssenkrupp Materials Services GmbH, among others.

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