North America Ad Fraud Detection Tools Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Website and Mobile) and End User (E Commerce, Travel, Finance, Gaming, and Others)
The ad fraud detection tools market in North America is expected to grow from US$ 88.74 million in 2021 to US$ 257.53 million by 2028; it is estimated to grow at a CAGR of 16.4% from 2021 to 2028.
The US, Canada, and Mexico are major economies in North America. With the growing number of internet users, the demand for digital advertising is increasing due to several digital platforms for advertisement. Digital advertising is now more sophisticated, personalized, and relevant. Consumers spend more time online than ever before, and digital advertising offers an ideal way to reach multi-device and multi-channel consumers. Marketers are also able to target consumers with laser-focused precision as never before. Brands are no longer limited to just demographics and firmographics but can target the exact audience most likely to purchase based on thousands of lifestyle, personality, behaviors, and purchase intent segmentation variables. Mobile is the main driver of growth in digital advertisement nowadays, accounting for over 70% of digital and more than one-quarter of total media outlays, according to the V12 website data. Furthermore, Americans spend over 10 hours a day on screens, and about five of those hours are spent on their smartphones.
The advent of digital advertisement leads to an increase in digital advertising fraud and has also caused many revenue losses for the companies. For instance, digital ad fraud is estimated to cost brands around US$ 44 billion to fraudulent activities by 2022 and reach up to 45% of the total spent, according to mFilterIt data of November 2021. Furthermore, fraudsters are continuously developing technologies to cheat the ecosystem, whereas tech companies are constantly evolving to find ways to stop these fraudsters. Therefore, to prevent such ad frauds from happening with brands and advertisers, companies such as mFilterIt provide comprehensive solutions for digital ad frauds. The solution uses complex algorithms to monitor surface as well as dark web spaces actively and then, using artificial intelligence and machine learning to convert them into meaningful and actionable reports helping brand custodians and community owners to proactively safeguard from any potential harm to the identity and privacy of their community members. Thus, with the growing digital advertisements, the digital ad fraudulent activities are increasing, which drives the need for ad fraud detection tools.
The North American market suffered considerable economic losses in the first two quarters of 2020, owing to the high count of COVID-19 cases, especially in the US. The slowdown of economic growth directly impacted the logistics supply chain across the region. In 2020, the US, Canada, and Mexico witnessed a significant rise in the number of COVID-19 patients. The pandemic has resulted in economic turmoil owing to subsequent lockdowns. It has bolstered the growth of the digital advertising industry. As the COVID-19 pandemic continues to impact North America, fraudsters have seized the opportunity to attack digital ads. According to the Federal Trade Commission (FTC), Americans have lost US$ 13.4 million to COVID-related frauds since the beginning of 2020. Multiple federal agencies are working together to analyze the complaints and investigate ongoing digital ad frauds. With the growing digital advertisements, ad fraudulent activities are also increasing. Therefore, to counter such ad frauds, ad fraud detection and prevention tools are required. Therefore, with the increase in digital advertising in North America, the demand for ad fraud detection tools is also on the rise for the last few years. Also, owing to the presence of a large number of ad fraud detection solution providers in the US and Canada, and with wide-scale internet usage, the ad fraud detection tools market experienced growth in North America in 2021.
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the North America Ad fraud detection tools market. The North America Ad fraud detection tools market is expected to grow at a good CAGR during the forecast period.
North America Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
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North America Ad Fraud Detection Tools Market Segmentation
North America Ad Fraud Detection Tools Market – By Type
- Website
- Mobile
North America Ad Fraud Detection Tools Market – By End User
- E Commerce
- Travel
- Finance
- Gaming
- Others
North America Ad Fraud Detection Tools Market, by Country
- US
- Canada
- Mexico
North America Ad Fraud Detection Tools Market - Companies Mentioned
- AppsFlyer Ltd.
- Adjust GmbH
- Branch Metrics, Inc.
- Interceptd (App Samurai Inc.)
- Perform[cb], LLC
- Scalarr Inc.
- Singular Labs, Inc.
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America Ad Fraud Detection Tools Market Landscape
4.1 Market Overview
4.2 North America PEST Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. North America Ad Fraud Detection Tools Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Rise in Digital Advertisement
5.1.2 Managing & Monitoring Advertising Campaigns on Rise
5.2 Market Restraints
5.2.1 Problems in Using Ad Fraud Detection Tools
5.3 Market Opportunities
5.3.1 Surge in Use of Ad Fraud Detection in SMEs
5.4 Future Trends
5.4.1 Rising Use of AI and ML to boost Ad Fraud Detection
5.5 Impact Analysis of Drivers and Restraints
6. Ad Fraud Detection Tools Market – North America Analysis
6.1 North America Ad Fraud Detection Tools Market Overview
6.2 North America Ad Fraud Detection Tools Market – Revenue and Forecast to 2028 (US$ Million)
7. North America Ad Fraud Detection Tools Market Analysis – By Type
7.1 Overview
7.2 North America Ad Fraud Detection Tools Market Breakdown, By Type, 2020 and 2028
7.3 Website
7.3.1 Overview
7.3.2 Website: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
7.4 Mobile
7.4.1 Overview
7.4.2 Mobile: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
8. North America Ad Fraud Detection Tools Market Analysis – By End User
8.1 Overview
8.2 North America Ad Fraud Detection Tools Market Breakdown, By End User, 2020 and 2028
8.3 E Commerce
8.3.1 Overview
8.3.2 E Commerce: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
8.4 Travel
8.4.1 Overview
8.4.2 Travel: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
8.5 Finance
8.5.1 Overview
8.5.2 Finance: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
8.6 Gaming
8.6.1 Overview
8.6.2 Gaming: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
8.7 Others
8.7.1 Overview
8.7.2 Others: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
9. North America Ad Fraud Detection Tools Market – Country Analysis
9.1 Overview
9.1.2 North America Ad Fraud Detection Tools Market Breakdown, by Country
9.1.2.1 US Ad Fraud Detection Tools Market, Revenue and Forecast to 2028
9.1.2.1.1 US Ad Fraud Detection Tools Market Breakdown, By Type
9.1.2.1.2 US Ad Fraud Detection Tools Market Breakdown, By End User
9.1.2.2 Canada Ad Fraud Detection Tools Market, Revenue and Forecast to 2028
9.1.2.2.1 Canada Ad Fraud Detection Tools Market Breakdown, By Type
9.1.2.2.2 Canada Ad Fraud Detection Tools Market Breakdown, By End User
9.1.2.3 Mexico Ad Fraud Detection Tools Market, Revenue and Forecast to 2028
9.1.2.3.1 Mexico Ad Fraud Detection Tools Market Breakdown, By Type
9.1.2.3.2 Mexico Ad Fraud Detection Tools Market Breakdown, By End User
10. North America Ad Fraud Detection Tools Market- COVID-19 Impact Analysis
10.1 North America
11. Ad Fraud Detection Tools Market – Industry Landscape
11.1 Overview
11.2 Market Initiative
11.3 New Product Development
11.4 Merger and Acquisition
12. Company Profiles
12.1 AppsFlyer Ltd.
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Adjust GmbH
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Branch Metrics, Inc.
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Interceptd (App Samurai Inc.)
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Perform[cb], LLC
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Scalarr Inc.
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Singular Labs, Inc.
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.7.7 SWOT Analysis
12.7.8 Key Developments
13. Appendix
13.1 About The Insight Partners
13.2 Word Index
LIST OF TABLES
Table 1. North America Ad Fraud Detection Tools Market – Revenue and Forecast to 2028 (US$ Million)
Table 2. North America Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 – By Country (US$ million)
Table 3. US Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By Type (US$ million)
Table 4. US Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By End User (US$ million)
Table 5. Canada Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By Type (US$ million)
Table 6. Canada Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By End User (US$ million)
Table 7. Mexico Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By Type (US$ million)
Table 8. Mexico Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By End User (US$ million)
Table 9. List of Abbreviation
LIST OF FIGURES
Figure 1. North America Ad Fraud Detection Tools Market Segmentation
Figure 2. North America Ad Fraud Detection Tools Market Segmentation – By Country
Figure 3. North America Ad Fraud Detection Tools Market Overview
Figure 4. Website Type Held the Largest Market Share in 2020
Figure 5. E Commerce Held the Highest CAGR
Figure 6. APAC was the Largest Revenue Contributor in 2020
Figure 7. North America– PEST Analysis
Figure 8. Ad Fraud Detection Tools Market– Ecosystem Analysis
Figure 9. Expert Opinion
Figure 10. North America Ad Fraud Detection Tools Market: Impact Analysis of Drivers and Restraints
Figure 11. North America Ad Fraud Detection Tools Market – Revenue and Forecast to 2028 (US$ Million)
Figure 12. North America Ad Fraud Detection Tools Market Revenue Share, By Type (2020 and 2028)
Figure 13. North America Website: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
Figure 14. North America Mobile: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
Figure 15. North America Ad Fraud Detection Tools Market Revenue Share, By End User (2020 and 2028)
Figure 16. North America E Commerce: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
Figure 17. North America Travel: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
Figure 18. North America Finance: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
Figure 19. North America Gaming: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
Figure 20. North America Others: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
Figure 21. North America Ad Fraud Detection Tools Market, by Key Country - Revenue (2020) (US$ million)
Figure 22. North America Ad Fraud Detection Tools Market Breakdown, by Country, 2020 & 2028 (%)
Figure 23. US Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
Figure 24. Canada Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
Figure 25. Mexico Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
Figure 26. Impact of COVID-19 Pandemic in North American Countries
- AppsFlyer Ltd.
- Adjust GmbH
- Branch Metrics, Inc.
- Interceptd (App Samurai Inc.)
- Perform[cb], LLC
- Scalarr Inc.
- Singular Labs, Inc.
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the North America ad fraud detection tools market
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in the North America ad fraud detection tools market, thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth North America market trends and outlook coupled with the factors driving the ad fraud detection tools market, as well as those hindering it
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution