Report : North America Ad Fraud Detection Tools Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Website and Mobile) and End User (E Commerce, Travel, Finance, Gaming, and Others)
Mobile Segment to Dominate North America Ad Fraud Detection Tools Market during 2020–2028
According to a new market research study on “North America Ad Fraud Detection Tools Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Type and End User” is expected to reach US$ 257.53 million by 2028 from 88.74 US$ million in 2021. The market is estimated to grow at a CAGR of 16.4% from 2021 to 2028. The report provides trends prevailing in the North America Ad fraud detection tools market along with the drivers and restraints pertaining to the market growth. Rise in digital advertisement is the major factor driving the growth of the North America Ad fraud detection tools market. However, issues associated with Ad fraud detection tools usage being complex hinders the growth of North America Ad fraud detection tools market.
North America Ad fraud detection tools market is segmented into type, end user, and country. Based on type, the North America ad fraud detection tools market is bifurcated into website and mobile. In 2021, the mobile segment led the North America ad fraud detection tools market and accounted for a larger market share. Based on end user, the North America ad fraud detection tools market is segmented into e commerce, travel, finance, gaming, and others. In 2021, the finance segment led the North America ad fraud detection tools market and accounted for the largest market share. Based on country, the North America Ad fraud detection tools market is segmented into US, Canada, and Mexico. US held the largest market share in 2020.
The North American market suffered considerable economic losses in the first two quarters of 2020, owing to the high count of COVID-19 cases, especially in the US. The slowdown of economic growth directly impacted the logistics supply chain across the region. In 2020, the US, Canada, and Mexico witnessed a significant rise in the number of COVID-19 patients. The pandemic has resulted in economic turmoil owing to subsequent lockdowns. It has bolstered the growth of the digital advertising industry. As the COVID-19 pandemic continues to impact North America, fraudsters have seized the opportunity to attack digital ads. According to the Federal Trade Commission (FTC), Americans have lost US$ 13.4 million to COVID-related frauds since the beginning of 2020. Multiple federal agencies are working together to analyze the complaints and investigate ongoing digital ad frauds. With the growing digital advertisements, ad fraudulent activities are also increasing. Therefore, to counter such ad frauds, ad fraud detection and prevention tools are required. Therefore, with the increase in digital advertising in North America, the demand for ad fraud detection tools is also on the rise for the last few years. Also, owing to the presence of a large number of ad fraud detection solution providers in the US and Canada, and with wide-scale internet usage, the ad fraud detection tools market experienced growth in North America in 2021.
AppsFlyer Ltd.; Adjust GmbH; Branch Metrics, Inc.; Interceptd (App Samurai Inc.); Perform[cb], LLC; Scalarr Inc.; and Singular Labs, Inc. are among the leading companies in the North America Ad fraud detection tools market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market.
Contact Person: Sameer Joshi
Email Id: email@example.com