Europe Green Tea Market to 2027 - Regional Analysis and Forecasts by Type (Green Tea Bags, Green Tea Instant Mixes, Iced Green Tea, Loose Leaf, Others); Flavour (Lemon, Aloe Vera, Cinnamon, Vanilla, Basil, Others); Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online, Others), and Geography

Code: TIPRE00009993 | Pages: 134 | Industry: Food and Beverages | Date: Mar 2020
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The Europe green tea market is accounted to US$ 1650.8 Mn in 2018 and is expected to grow at a CAGR of 6.1% during the forecast period 2019 – 2027, to account to US$ 2810.8 Mn by 2027.

Green tea is prepared from the Camellia sinensis plant. The leaf buds and dried leaves of the Camellia sinensis plant are used in the preparation of the green tea. It is prepared by pan-frying and steaming these leaves followed by drying them. Green tea is known to be beneficial against various health issues such as depression, various types of cancers such as lung cancer, liver cancer, colon cancer, gastric cancer, and many others. Consumers in developed and developing regions have become more aware of their health these days. Green tea is made from leaves and buds of Camellia sinensis, and it does not involve the process of withering and oxidation. Moreovr, the consumption of green tea is known to prevent cancer, liver cirrhosis, obesity, blood pressure, and many other chronic diseases. It also helps in losing weight as it is composed of bioactive substances, including caffeine and polyphenols that help in breaking down of fat cells and discharging them into the circulatory tract, thereby driving its demand. However, Green tea is expensive as it is more selective about the part of the tea plant that is being used. It is made using only the tea plant's new buds/leaves. Green tea leaves are not fermented and therefore do not undergo the process of oxidation as in the case of black tea. The key players in the green tea market are experimenting with new, unique flavors, and aromas. As flavor, aroma options increase, consumers may turn to green tea products as a convenient way to benefit their health.

Europe Green Tea Market

Europe Green Tea Market

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Market Insights        
Health benefits of flavoured green trea to favor the Europe green tea market.
Consumers in developed and developing regions have become more aware of their health these days. Green tea is made from leaves and buds of Camellia sinensis, and it does not involve the process of withering and oxidation. The consumption of green tea is known to prevent cancer, liver cirrhosis, obesity, blood pressure, and many other chronic diseases. It also helps in losing weight as it is composed of bioactive substances, including caffeine and polyphenols that help in breaking down of fat cells and discharging them into the circulatory tract, thereby driving its demand. A drink made combining green tea and lemon offers numerous health benefits as it has several anti-inflammatory and anti-microbial properties. Nutrients such as amino acids, vitamins, minerals, polysaccharides, and enzymes are said to be present in Aloe Vera green tea. Cinnamon green tea helps fight stomach and digestive disorders, and increases digestion by enhancing the ability of your body to properly break down food and efficiently absorb nutrients. Basil green tea is helpful in sharpening memory while reducing anxiety. Tulsi green tea is rich in phytonutrients and antioxidants that help protect body against free radicals. Also, jasmine tea is typically made from green tea leaves, and it offers similar potent health benefits as that of green tea.
                  
Type Insights
The Europe green tea market is segmented on the basis of type is segmented into green tea bags, green tea instant mixes, iced green tea, and loose leaf and others. The green tea is in demand due to its multiple health benefits. The green tea bag segment dominated the Europe green tea market. Tea bags were discovered in 1904. A tea bag is a thin porous bag, filled with tea leaves. They can be opened and empty thus allowing the full-leaf tea to be filled by the tea brewer or the consumers. The green tea bags are generally made of filter paper, food-grade plastic, or silk cotton. The instant tea was invented in the 1930's but not sold until the late 1950's. The instant green tea became popular with the introduction of innovative products in the market. Once the tea is brewed and liquefied, it is then concentrated and dried into powder form. The amount of nutrients in the instant mix is said to be the same as the green tea brewed. An instant green tea mix dissolves quickly in the liquid medium and does not leave any residue. Iced green tea offers cool refreshment during hot days, along with certain health benefits. Unflavored iced green tea contains zero calories; however, sweetened version usually have less calories compared to soft drinks or juices. nce the loose leaf tea is soaked in liquid medium, the tea leaves have room to absorb ample water and expand as they infuse it. This allows the liquid to flow through the leaves and extract a wide range of vitamins, minerals, flavors, and aromas. Capsules or the dietary supplement are included in green tea.
                                                                            
Flavours Insights
The Europe green tea market is segmented on the basis of flavour as lemon, aloe vera, cinnamon, vanilla, basil and others. The lemon segment led the Europe green tea flavoured market. The lemon green tea consists of antioxidants, flavonoids, and other phytonutrients which helps fighting many diseases including cancer. It is also available in the form of iced lemon green tea. Adding fresh lemon juice to the green tea, increases its medicinal properties along with enhanced taste. Aloe vera is a plant which is traditionally known for its medicinal properties, which helps in boosting immunity, enhancing skin elasticity by making it more flexible and smooth. Green tea and cinnamon are meant for their flavor value and health-promoting properties. The distinct sweet and warm aromas of cinnamon enhance the richness in the flavor of green tea. Vanilla, is a significantly used as flavoring agent in most of the desserts and beverages including vanilla ice creams, milk shakes, smoothies and more are always so popular among the consumers across the Europe region. Basil green tea is consumed by the consumer as the basil has the quality to sharpen the memory while they reduce anxiety. The rich antioxidant concoction of green tea with natural flavors boosts the body energy level and improves digestion. The green tea flavored with jasmine flower essence offers same health benefits as that of normal green tea along with flavored taste.

Distribution Channel Insights
The Europe green tea market is segmented on the basis of distribution channel is segmented into supermarkets and hypermarkets, convenience stores,online and others. The supermarkets & hypermarkets segment in the Europe green tea market is estimated to hold a leading share in the market. Hypermarkets and supermarkets are self-help shops giving a wide variety of green tea products such as green tea mixes, iced green tea, different flavors of green tea including basil, tulsi, honey, lemon etc. These wide range of products are placed in a very organized way in different sections and shelves to attract customers. Convenience stores are the stores that are located in a limited area and are small in size as compared to hypermarkets & supermarkets. The online portals like Big Basket, Amazon, Natures Basket, etc. have been beneficial in the growth and expansion of the Europe green tea market. Increased use of mobile phones, computers, and laptops, has helped in the growth of digital channels, both in strength and volume. The other segment of green tea distribution channel includes grocery stores, retail stores, specialty stores, food services etc. These retailers sell multiple products from various national and local brands in different packaging formats, such as glass, premium plastics and others.

 

Turkey Green Tea Market, by Type

Turkey Green Tea Market, by Type

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EUROPE GREEN TEA MARKET SEGMENTATION
Europe Green Tea Market, by Type
  • Green tea bags
  • Green Tea Instant Mixes
  • Iced Green Tea
  • Loose Leaf
  • Others
Europe Green Tea Market, by Flavour
  • Lemon
  • Aloe Vera
  • Cinnamon
  • Vanilla
  • Basil
  • Others
Europe Green Tea Market, by Distribution Channel
  • Supermarket and Hypermarkets
  • Convenience stores
  • Online
  • Others
Europe Green Tea Market, by Country
  • Germany
  • Turkey
  • UK
  • Russia
  • Rest of Europe
Company Profiles
  • AriZona Beverage Co.
  • Associated British Foods plc
  • Dilmah Ceylon Tea Company PLC
  • Kirin Holdings Company
  • Nestle
  • Tata Global Beverages
  • Unilever

Introduction

Scope of the Study

The Insight Partners Research Report Guidance

Market Segmentation

1.1.1        Europe Green Tea Market – By Type

1.1.2        Europe Green Tea Market – By Flavour

1.1.3        Europe Green Tea Market – By Distribution Channel

1.1.4        Europe Green Tea Market – By Country

Key Takeaways

Research Methodology

Coverage

Secondary Research

Primary Research

Green tea Market Landscape

Market Overview

.

1.1.5        Europe PEST Analysis

Green tea Market – Key Industry Dynamics

Key Market Drivers

1.1.6        Health Benefits of Flavored Green Tea

1.1.7        Cumulative M&A Activities and Product Launches

Market Restraints

1.1.8        Higher Price of Green Tea as Compared to Other Tea

Market Opportunities

1.1.9        Introduction of New Flavours and Attractive Packaging

Future Trends

1.1.10     Surge in Consumption of Premium RTD Green Tea Flavored Beverages

Impact Analysis

Green tea– Europe Market Analysis

Europe Green Tea Market Overview

European continent comprises several developed nations such as Germany, Turkey, UK, and Russia, among others. The European green tea market is primarily being driven by the growing demand for health-promoting beverages. The European countries are witnessing an upsurge in the upper-middle-class and middle-class population, which provides ample opportunities for the key green tea market players. With rising health consciousness among the consumers, the demand for green tea in Europe is expected to continue to grow over the forecast period.

Green tea products are mainly consumed by consumers looking to weight loss. The growing obesity rate has been one of the major risk factors for dyslipidemia, hypertension, and diabetes, cardiovascular disease among adults in Europe. The green tea is gaining considerable popularity as a potential weight-loss strategy. Rising interest and the adoption of green tea, with respect to scientific research, has been gaining momentum the European countries. For instance, various studies have suggested that the caffeine and flavonoids in green tea help to increase metabolic rate and fat oxidation, and even improve insulin activity. One study showed that people who consumed green tea lost an average of 2.9 pounds during a 12-week period while sticking to their regular diet. In all European markets, green teas infused with fruit flavor are becoming increasingly popular among health-conscious consumers. Therefore, the consumption of black tea is decreasing. This increasing popularity is the result of growing consumer awareness of the health benefits of these teas. Green tea is the most consumed tea in Denmark, France, and Belgium. However, most European tea markets are currently dominated by black tea. This is projected to hamper the growth of the green tea market in Europe over the forecast period. Due to rising awareness among the consumers related to the health benefits of green tea, future opportunities can be found in the green tea market. Some of the major players operating in the European green tea market are Tata Global Beverages, Finlays, Unilever, Nestlé SA, and Associated British Foods plc.

Europe Green Tea Market Forecast and Analysis

Europe Green Tea Market Analysis – By Type

Overview

Green Tea Bags

1.1.11     Overview

1.1.12     Europe Green Tea Bags in Green Tea Market, Revenue Forecast to 2027 (US$ Mn)

Green Tea Instant Mixes

1.1.13     Overview

1.1.14     Europe Green Tea Instant Mixes in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

Iced Green Tea

1.1.15     Overview

1.1.16     Europe Iced Green Tea in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

Loose Leaf

1.1.17     Overview

1.1.18     Europe Loose Leaf in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

Others

1.1.19     Overview

1.1.20     Europe Others in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

Europe Green Tea Market Analysis – By Flavours

Overview

Europe Green Tea Market Breakdown, by Flavours, 2018 & 2027

Lemon

1.1.21     Overview

1.1.22     Europe Lemon in Green Tea Market, Revenue Forecast to 2027 (US$ Mn)

Aloe Vera

1.1.23     Overview

1.1.24     Europe Aloe Vera in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

Cinnamon

1.1.25     Overview

1.1.26     Europe Cinnamon in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

Vanilla

1.1.27     Overview

1.1.28     Europe Vanilla in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

Basil

1.1.29     Overview

1.1.30     Europe Basil in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

Others

1.1.31     Overview

1.1.32     Europe Others in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

Europe Green Tea Market Analysis – By Distribution Channel

Overview

Europe Green Tea Market Breakdown, By Distribution Channel, 2018 & 2027

Hypermarkets and Supermarkets

1.1.33     Europe Green Tea Market Revenue Via Hypermarkets and Supermarkets Revenue and Forecast, to 2027 (US$ Mn)

Convenience Store

1.1.34     Europe Green Tea Market Revenue Via Convenience Stores Revenue and Forecast, to 2027 (US$ Mn)

Online Stores

1.1.35     Europe Green Tea Market Revenue Via Online Stores Revenue and Forecast, to 2027 (US$ Mn)

Others

1.1.36     Europe Green Tea Market Via Other Retailers Forecasts to 2027 (US$ Mn)

Europe Green Tea Market – Country Analysis

Overview

European continent comprises several developed nations such as Germany, Turkey, UK, and Russia, among others. The European green tea market is primarily being driven by the growing demand for health-promoting beverages. The European countries are witnessing an upsurge in the upper-middle-class and middle-class population, which provides ample opportunities for the key green tea market players. With rising health consciousness among the consumers, the demand for green tea in Europe is expected to continue to grow over the forecast period.

Green tea products are mainly consumed by consumers looking to weight loss. The growing obesity rate has been one of the major risk factors for dyslipidemia, hypertension, and diabetes, cardiovascular disease among adults in Europe. The green tea is gaining considerable popularity as a potential weight-loss strategy. Rising interest and the adoption of green tea, with respect to scientific research, has been gaining momentum the European countries. For instance, various studies have suggested that the caffeine and flavonoids in green tea help to increase metabolic rate and fat oxidation, and even improve insulin activity. One study showed that people who consumed green tea lost an average of 2.9 pounds during a 12-week period while sticking to their regular diet. In all European markets, green teas infused with fruit flavor are becoming increasingly popular among health-conscious consumers. Therefore, the consumption of black tea is decreasing. This increasing popularity is the result of growing consumer awareness of the health benefits of these teas. Green tea is the most consumed tea in Denmark, France, and Belgium. However, most European tea markets are currently dominated by black tea. This is projected to hamper the growth of the green tea market in Europe over the forecast period. Due to rising awareness among the consumers related to the health benefits of green tea, future opportunities can be found in the green tea market. Some of the major players operating in the European green tea market are Tata Global Beverages, Finlays, Unilever, Nestlé SA, and Associated British Foods plc.

1.1.37     Europe Green tea Market Revenue and Forecast to 2027 (US$ Mn)

The green tea market in Europe was valued at US$ 1650.8 million in 2018 and is projected to reach US$ 2,810.76 million by 2027; it is expected to grow at a CAGR of 6.1% from 2019 to 2027. Rising awareness about the health benefits of green tea among health-conscious consumers is projected to propel the growth of green tea market in Europe.

1.1.38     Europe Green Tea Market Breakdown, by Key Countries

1.1.38.1       Germany: Green Tea Market–Revenue and Forecast to 2027(US$ Million)

1.1.38.1.1       Germany: Green Tea Market by Type

1.1.38.1.2       Germany: Green Tea Market by Flavour

1.1.38.1.3       Germany :Green Tea Market by Distribution Channel

1.1.38.2       Turkey: Green Tea Market–Revenue and Forecast to 2027(US$ Million)

1.1.38.2.1       Turkey: Green Tea Market by Type

1.1.38.2.2       Turkey: Green Tea Market by Flavour

1.1.38.2.3       Turkey :Green Tea Market by Distribution Channel

1.1.38.3       UK :Green Tea Market–Revenue and Forecast to 2027(US$ Million)

1.1.38.3.1       UK :Green Tea Market by Type

1.1.38.3.2       UK: Green Tea Market by Flavour

1.1.38.3.3       UK: Green Tea Market by Distribution Channel

1.1.38.4       Russia: Green Tea Market–Revenue and Forecast to 2027(US$ Million)

1.1.38.4.1       Russia :Green Tea Market by Type

1.1.38.4.2       Russia :Green Tea Market by Flavour

1.1.38.4.3       Russia: Green Tea Market by Distribution Channel

1.1.38.5       Rest of Europe :Green Tea Market–Revenue and Forecast to 2027(US$ Million)

1.1.38.5.1       Rest of Europe :Green Tea Market by Type

1.1.38.5.2       Rest of Europe: Green Tea Market by Flavour

1.1.38.5.3       Rest of Europe: Green Tea Market by Distribution Channel

Company Profiles

1.2         TATA Global Beverages

1.2.1        Key Facts

1.2.2        Business Description

1.2.3        Products and Services

1.2.4        Financial Overview

1.2.5        SWOT Analysis

1.2.6        Key Developments

1.3         Finlays

1.3.1        Key Facts

1.3.2        Business Description

1.3.3        Products and Services

1.3.4        Financial Overview

1.3.5        SWOT Analysis

1.3.6        Key Developments

1.4         Unilever

1.4.1        Key Facts

1.4.2        Business Description

1.4.3        Products and Services

1.4.4        Financial Overview

1.4.5        SWOT Analysis

1.4.6        Key Developments

1.5         Nestlé

1.5.1        Key Facts

1.5.2        Business Description

1.5.3        Products And Services

1.5.4        Financial Overview

1.5.5        SWOT Analysis

1.5.6        Key Developments

1.6         Associated British Foods plc

1.6.1        Key Facts

1.6.2        Business Description

1.6.3        Products and Services

1.6.4        Financial Overview

1.6.5        SWOT Analysis

1.6.6        Key Developments

1.7         AriZona Beverage Co.

1.7.1        Key Facts

1.7.2        Business Description

1.7.3        Products and Services

1.7.4        Financial Overview

1.7.5        SWOT Analysis

1.7.6        Key Developments

1.8         Kirin Holdings Company Ltd

1.8.1        Key Facts

1.8.2        Business Description

1.8.3        Products and Services

1.8.4        Financial Overview

1.8.5        SWOT Analysis

1.8.6        Key Developments

1.9         Dilmah Ceylon Tea Company PLC

1.9.1        Key Facts

1.9.2        Business Description

1.9.3        Products and Services

1.9.4        Financial Overview

1.9.5        SWOT Analysis

1.9.6        Key Developments

Appendix

About the Insight Partners

Glossary

LIST OF TABLES

Table 1.             Europe Green Tea Market Revenue and Forecasts to 2027 (US$ Mn)

Table 2.             Europe Green Tea Market Revenue and Forecasts to 2027 – By Products (US$ Mn)

Table 3.             Germany Green Tea Market, by Type – Revenue and Forecast to 2027 (USD Million)

Table 4.             Germany Green Tea Market, by Flavour – Revenue and Forecast to 2027 (USD Million)

Table 5.             Germany Green Tea Market, by Distribution Channel – Revenue and Forecast to 2027 (USD Million)

Table 6.             Turkey Green Tea Market, by Type – Revenue and Forecast to 2027 (USD Million)

Table 7.             Turkey Green Tea Market, by Flavour – Revenue and Forecast to 2027 (USD Million)

Table 8.             Turkey Green Tea Market, by Distribution Channel – Revenue and Forecast to 2027 (USD Million)

Table 9.             UK Green Tea Market, by Type – Revenue and Forecast to 2027 (USD Million)

Table 10.          UK Green Tea Market, by Flavour – Revenue and Forecast to 2027 (USD Million)

Table 11.          UK Green Tea Market, by Distribution Channel – Revenue and Forecast to 2027 (USD Million)

Table 12.          Russia Green Tea Market, by Type – Revenue and Forecast to 2027 (USD Million)

Table 13.          Russia Green Tea Market, by Flavour – Revenue and Forecast to 2027 (USD Million)

Table 14.          Russia Green Tea Market, by Distribution Channel – Revenue and Forecast to 2027 (USD Million)

Table 15.          Rest of Europe Green Tea Market, by Type – Revenue and Forecast to 2027 (USD Million)

Table 16.          Rest of Europe Green Tea Market, by Flavour – Revenue and Forecast to 2027 (USD Million)

Table 17.          Rest of Europe Green Tea Market, by Distribution Channel – Revenue and Forecast to 2027 (USD Million)

Table 18.          Glossary of Terms, Europe Green Tea Market

 

LIST OF FIGURES

Figure 1.           Europe Green Tea Market Segmentations

Figure 2.           Europe Green Tea Market Segmentation – By Country

Figure 3.           Europe Green Tea Market Overview

Figure 4.

Figure 5.

Figure 6.           Green Tea Bags Held Largest Share In The Europe Green Tea Market By Type

Figure 7.           Turkey Dominated The Europe Green Tea Market In 2018

Figure 8.           Europe Green Tea Market, Industry Landscape

Figure 9.           Europe – Pest Analysis

Figure 10.        Green tea Market Impact Analysis of Driver and Restraints

Figure 11.        Europe Green Tea Market Forecast and Analysis, (US$ Mn)

Figure 12.        Europe Green Tea Market Breakdown by Products, 2018 & 2027 (%)

Figure 13.        Europe Green Tea Bags in Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 14.        Europe Green Tea Instant Mixes in Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 15.        Europe Iced Green Tea in Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 16.        Europe Loose Leaf in Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 17.        Europe Others in Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 18.        Europe Green Tea Market Breakdown, by Flavours, 2018 & 2027 (%)

Figure 19.        Europe Lemon in Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 20.        Europe Aloe Vera in Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 21.        Europe Cinnamon in Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 22.        Europe Vanilla in Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 23.        Europe Basil in Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 24.        Europe Others in Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 25.        Europe Green Tea Market Breakdown by Distribution Channel, 2018 & 2027 (%)

Figure 26.        Europe Green Tea Market Revenue Via Hypermarkets and Supermarkets Forecast, to 2027 (US$ Mn)

Figure 27.        Global Green Tea Market Revenue Via Convenience Stores Revenue and Forecasts to 2027 (US$ Mn)

Figure 28.        Europe Green Tea Market Revenue Via Online Revenue and Forecasts to 2027 (US$ Mn)

Figure 29.        Europe Green Tea Market Revenue Via Other Retailers Forecasts to 2027 (US$ Mn)

Figure 30.        Europe Green tea Market Revenue and Forecasts To 2027 (US$ Mn)

Figure 31.        Europe Green Tea Market Breakdown by Key Countries, 2018 & 2027(%)

Figure 32.        Germany: Green Tea Market–Revenue and Forecast to 2027 (US$ Million)

Figure 33.        Turkey: Green Tea Market–Revenue and Forecast to 2027 (US$ Million)

Figure 34.        UK: Green Tea Market–Revenue and Forecast to 2027 (US$ Million)

Figure 35.        Russia: Green Tea Market–Revenue and Forecast to 2027 (US$ Million)

Figure 36.        Rest of Europe :Green Tea Market–Revenue and Forecast to 2027 (US$ Million)

The List of Companies - Europe Green Tea Market

  1. Kirin Holdings Compan
  2. AriZona Beverage Co.
  3. Associated British Foods plc
  4. Nestle
  5. Dilmah Ceylon Tea Company PLC
  6. Tata Global Beverages
  7. Unilever
  • Highlights key business priorities in order to assist companies to realign their business strategies.
  • The key findings and recommendations highlight crucial progressive industry trends in the Europe green tea market, thereby allowing players to develop effective long term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.
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