Introduction

Scope of the Study

The Insight Partners Research Report Guidance

Market Segmentation

1.1.1        Europe Green Tea Market – By Type

1.1.2        Europe Green Tea Market – By Flavour

1.1.3        Europe Green Tea Market – By Distribution Channel

1.1.4        Europe Green Tea Market – By Country

Key Takeaways

Research Methodology

Coverage

Secondary Research

Primary Research

Green tea Market Landscape

Market Overview

.

1.1.5        Europe PEST Analysis

Green tea Market – Key Industry Dynamics

Key Market Drivers

1.1.6        Health Benefits of Flavored Green Tea

1.1.7        Cumulative M&A Activities and Product Launches

Market Restraints

1.1.8        Higher Price of Green Tea as Compared to Other Tea

Market Opportunities

1.1.9        Introduction of New Flavours and Attractive Packaging

Future Trends

1.1.10     Surge in Consumption of Premium RTD Green Tea Flavored Beverages

Impact Analysis

Green tea– Europe Market Analysis

Europe Green Tea Market Overview

European continent comprises several developed nations such as Germany, Turkey, UK, and Russia, among others. The European green tea market is primarily being driven by the growing demand for health-promoting beverages. The European countries are witnessing an upsurge in the upper-middle-class and middle-class population, which provides ample opportunities for the key green tea market players. With rising health consciousness among the consumers, the demand for green tea in Europe is expected to continue to grow over the forecast period.

Green tea products are mainly consumed by consumers looking to weight loss. The growing obesity rate has been one of the major risk factors for dyslipidemia, hypertension, and diabetes, cardiovascular disease among adults in Europe. The green tea is gaining considerable popularity as a potential weight-loss strategy. Rising interest and the adoption of green tea, with respect to scientific research, has been gaining momentum the European countries. For instance, various studies have suggested that the caffeine and flavonoids in green tea help to increase metabolic rate and fat oxidation, and even improve insulin activity. One study showed that people who consumed green tea lost an average of 2.9 pounds during a 12-week period while sticking to their regular diet. In all European markets, green teas infused with fruit flavor are becoming increasingly popular among health-conscious consumers. Therefore, the consumption of black tea is decreasing. This increasing popularity is the result of growing consumer awareness of the health benefits of these teas. Green tea is the most consumed tea in Denmark, France, and Belgium. However, most European tea markets are currently dominated by black tea. This is projected to hamper the growth of the green tea market in Europe over the forecast period. Due to rising awareness among the consumers related to the health benefits of green tea, future opportunities can be found in the green tea market. Some of the major players operating in the European green tea market are Tata Global Beverages, Finlays, Unilever, Nestlé SA, and Associated British Foods plc.

Europe Green Tea Market Forecast and Analysis

Europe Green Tea Market Analysis – By Type

Overview

Green Tea Bags

1.1.11     Overview

1.1.12     Europe Green Tea Bags in Green Tea Market, Revenue Forecast to 2027 (US$ Mn)

Green Tea Instant Mixes

1.1.13     Overview

1.1.14     Europe Green Tea Instant Mixes in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

Iced Green Tea

1.1.15     Overview

1.1.16     Europe Iced Green Tea in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

Loose Leaf

1.1.17     Overview

1.1.18     Europe Loose Leaf in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

Others

1.1.19     Overview

1.1.20     Europe Others in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

Europe Green Tea Market Analysis – By Flavours

Overview

Europe Green Tea Market Breakdown, by Flavours, 2018 & 2027

Lemon

1.1.21     Overview

1.1.22     Europe Lemon in Green Tea Market, Revenue Forecast to 2027 (US$ Mn)

Aloe Vera

1.1.23     Overview

1.1.24     Europe Aloe Vera in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

Cinnamon

1.1.25     Overview

1.1.26     Europe Cinnamon in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

Vanilla

1.1.27     Overview

1.1.28     Europe Vanilla in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

Basil

1.1.29     Overview

1.1.30     Europe Basil in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

Others

1.1.31     Overview

1.1.32     Europe Others in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)

Europe Green Tea Market Analysis – By Distribution Channel

Overview

Europe Green Tea Market Breakdown, By Distribution Channel, 2018 & 2027

Hypermarkets and Supermarkets

1.1.33     Europe Green Tea Market Revenue Via Hypermarkets and Supermarkets Revenue and Forecast, to 2027 (US$ Mn)

Convenience Store

1.1.34     Europe Green Tea Market Revenue Via Convenience Stores Revenue and Forecast, to 2027 (US$ Mn)

Online Stores

1.1.35     Europe Green Tea Market Revenue Via Online Stores Revenue and Forecast, to 2027 (US$ Mn)

Others

1.1.36     Europe Green Tea Market Via Other Retailers Forecasts to 2027 (US$ Mn)

Europe Green Tea Market – Country Analysis

Overview

European continent comprises several developed nations such as Germany, Turkey, UK, and Russia, among others. The European green tea market is primarily being driven by the growing demand for health-promoting beverages. The European countries are witnessing an upsurge in the upper-middle-class and middle-class population, which provides ample opportunities for the key green tea market players. With rising health consciousness among the consumers, the demand for green tea in Europe is expected to continue to grow over the forecast period.

Green tea products are mainly consumed by consumers looking to weight loss. The growing obesity rate has been one of the major risk factors for dyslipidemia, hypertension, and diabetes, cardiovascular disease among adults in Europe. The green tea is gaining considerable popularity as a potential weight-loss strategy. Rising interest and the adoption of green tea, with respect to scientific research, has been gaining momentum the European countries. For instance, various studies have suggested that the caffeine and flavonoids in green tea help to increase metabolic rate and fat oxidation, and even improve insulin activity. One study showed that people who consumed green tea lost an average of 2.9 pounds during a 12-week period while sticking to their regular diet. In all European markets, green teas infused with fruit flavor are becoming increasingly popular among health-conscious consumers. Therefore, the consumption of black tea is decreasing. This increasing popularity is the result of growing consumer awareness of the health benefits of these teas. Green tea is the most consumed tea in Denmark, France, and Belgium. However, most European tea markets are currently dominated by black tea. This is projected to hamper the growth of the green tea market in Europe over the forecast period. Due to rising awareness among the consumers related to the health benefits of green tea, future opportunities can be found in the green tea market. Some of the major players operating in the European green tea market are Tata Global Beverages, Finlays, Unilever, Nestlé SA, and Associated British Foods plc.

1.1.37     Europe Green tea Market Revenue and Forecast to 2027 (US$ Mn)

The green tea market in Europe was valued at US$ 1650.8 million in 2018 and is projected to reach US$ 2,810.76 million by 2027; it is expected to grow at a CAGR of 6.1% from 2019 to 2027. Rising awareness about the health benefits of green tea among health-conscious consumers is projected to propel the growth of green tea market in Europe.

1.1.38     Europe Green Tea Market Breakdown, by Key Countries

1.1.38.1       Germany: Green Tea Market–Revenue and Forecast to 2027(US$ Million)

1.1.38.1.1       Germany: Green Tea Market by Type

1.1.38.1.2       Germany: Green Tea Market by Flavour

1.1.38.1.3       Germany :Green Tea Market by Distribution Channel

1.1.38.2       Turkey: Green Tea Market–Revenue and Forecast to 2027(US$ Million)

1.1.38.2.1       Turkey: Green Tea Market by Type

1.1.38.2.2       Turkey: Green Tea Market by Flavour

1.1.38.2.3       Turkey :Green Tea Market by Distribution Channel

1.1.38.3       UK :Green Tea Market–Revenue and Forecast to 2027(US$ Million)

1.1.38.3.1       UK :Green Tea Market by Type

1.1.38.3.2       UK: Green Tea Market by Flavour

1.1.38.3.3       UK: Green Tea Market by Distribution Channel

1.1.38.4       Russia: Green Tea Market–Revenue and Forecast to 2027(US$ Million)

1.1.38.4.1       Russia :Green Tea Market by Type

1.1.38.4.2       Russia :Green Tea Market by Flavour

1.1.38.4.3       Russia: Green Tea Market by Distribution Channel

1.1.38.5       Rest of Europe :Green Tea Market–Revenue and Forecast to 2027(US$ Million)

1.1.38.5.1       Rest of Europe :Green Tea Market by Type

1.1.38.5.2       Rest of Europe: Green Tea Market by Flavour

1.1.38.5.3       Rest of Europe: Green Tea Market by Distribution Channel

Company Profiles

1.2         TATA Global Beverages

1.2.1        Key Facts

1.2.2        Business Description

1.2.3        Products and Services

1.2.4        Financial Overview

1.2.5        SWOT Analysis

1.2.6        Key Developments

1.3         Finlays

1.3.1        Key Facts

1.3.2        Business Description

1.3.3        Products and Services

1.3.4        Financial Overview

1.3.5        SWOT Analysis

1.3.6        Key Developments

1.4         Unilever

1.4.1        Key Facts

1.4.2        Business Description

1.4.3        Products and Services

1.4.4        Financial Overview

1.4.5        SWOT Analysis

1.4.6        Key Developments

1.5         Nestlé

1.5.1        Key Facts

1.5.2        Business Description

1.5.3        Products And Services

1.5.4        Financial Overview

1.5.5        SWOT Analysis

1.5.6        Key Developments

1.6         Associated British Foods plc

1.6.1        Key Facts

1.6.2        Business Description

1.6.3        Products and Services

1.6.4        Financial Overview

1.6.5        SWOT Analysis

1.6.6        Key Developments

1.7         AriZona Beverage Co.

1.7.1        Key Facts

1.7.2        Business Description

1.7.3        Products and Services

1.7.4        Financial Overview

1.7.5        SWOT Analysis

1.7.6        Key Developments

1.8         Kirin Holdings Company Ltd

1.8.1        Key Facts

1.8.2        Business Description

1.8.3        Products and Services

1.8.4        Financial Overview

1.8.5        SWOT Analysis

1.8.6        Key Developments

1.9         Dilmah Ceylon Tea Company PLC

1.9.1        Key Facts

1.9.2        Business Description

1.9.3        Products and Services

1.9.4        Financial Overview

1.9.5        SWOT Analysis

1.9.6        Key Developments

Appendix

About the Insight Partners

Glossary

LIST OF TABLES

Table 1.             Europe Green Tea Market Revenue and Forecasts to 2027 (US$ Mn)

Table 2.             Europe Green Tea Market Revenue and Forecasts to 2027 – By Products (US$ Mn)

Table 3.             Germany Green Tea Market, by Type – Revenue and Forecast to 2027 (USD Million)

Table 4.             Germany Green Tea Market, by Flavour – Revenue and Forecast to 2027 (USD Million)

Table 5.             Germany Green Tea Market, by Distribution Channel – Revenue and Forecast to 2027 (USD Million)

Table 6.             Turkey Green Tea Market, by Type – Revenue and Forecast to 2027 (USD Million)

Table 7.             Turkey Green Tea Market, by Flavour – Revenue and Forecast to 2027 (USD Million)

Table 8.             Turkey Green Tea Market, by Distribution Channel – Revenue and Forecast to 2027 (USD Million)

Table 9.             UK Green Tea Market, by Type – Revenue and Forecast to 2027 (USD Million)

Table 10.          UK Green Tea Market, by Flavour – Revenue and Forecast to 2027 (USD Million)

Table 11.          UK Green Tea Market, by Distribution Channel – Revenue and Forecast to 2027 (USD Million)

Table 12.          Russia Green Tea Market, by Type – Revenue and Forecast to 2027 (USD Million)

Table 13.          Russia Green Tea Market, by Flavour – Revenue and Forecast to 2027 (USD Million)

Table 14.          Russia Green Tea Market, by Distribution Channel – Revenue and Forecast to 2027 (USD Million)

Table 15.          Rest of Europe Green Tea Market, by Type – Revenue and Forecast to 2027 (USD Million)

Table 16.          Rest of Europe Green Tea Market, by Flavour – Revenue and Forecast to 2027 (USD Million)

Table 17.          Rest of Europe Green Tea Market, by Distribution Channel – Revenue and Forecast to 2027 (USD Million)

Table 18.          Glossary of Terms, Europe Green Tea Market

LIST OF FIGURES

Figure 1.           Europe Green Tea Market Segmentations

Figure 2.           Europe Green Tea Market Segmentation – By Country

Figure 3.           Europe Green Tea Market Overview

Figure 4.

Figure 5.

Figure 6.           Green Tea Bags Held Largest Share In The Europe Green Tea Market By Type

Figure 7.           Turkey Dominated The Europe Green Tea Market In 2018

Figure 8.           Europe Green Tea Market, Industry Landscape

Figure 9.           Europe – Pest Analysis

Figure 10.        Green tea Market Impact Analysis of Driver and Restraints

Figure 11.        Europe Green Tea Market Forecast and Analysis, (US$ Mn)

Figure 12.        Europe Green Tea Market Breakdown by Products, 2018 & 2027 (%)

Figure 13.        Europe Green Tea Bags in Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 14.        Europe Green Tea Instant Mixes in Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 15.        Europe Iced Green Tea in Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 16.        Europe Loose Leaf in Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 17.        Europe Others in Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 18.        Europe Green Tea Market Breakdown, by Flavours, 2018 & 2027 (%)

Figure 19.        Europe Lemon in Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 20.        Europe Aloe Vera in Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 21.        Europe Cinnamon in Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 22.        Europe Vanilla in Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 23.        Europe Basil in Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 24.        Europe Others in Green Tea Market, Revenue and Forecast, 2017–2027 (US$ Mn)

Figure 25.        Europe Green Tea Market Breakdown by Distribution Channel, 2018 & 2027 (%)

Figure 26.        Europe Green Tea Market Revenue Via Hypermarkets and Supermarkets Forecast, to 2027 (US$ Mn)

Figure 27.        Global Green Tea Market Revenue Via Convenience Stores Revenue and Forecasts to 2027 (US$ Mn)

Figure 28.        Europe Green Tea Market Revenue Via Online Revenue and Forecasts to 2027 (US$ Mn)

Figure 29.        Europe Green Tea Market Revenue Via Other Retailers Forecasts to 2027 (US$ Mn)

Figure 30.        Europe Green tea Market Revenue and Forecasts To 2027 (US$ Mn)

Figure 31.        Europe Green Tea Market Breakdown by Key Countries, 2018 & 2027(%)

Figure 32.        Germany: Green Tea Market–Revenue and Forecast to 2027 (US$ Million)

Figure 33.        Turkey: Green Tea Market–Revenue and Forecast to 2027 (US$ Million)

Figure 34.        UK: Green Tea Market–Revenue and Forecast to 2027 (US$ Million)

Figure 35.        Russia: Green Tea Market–Revenue and Forecast to 2027 (US$ Million)

Figure 36.        Rest of Europe :Green Tea Market–Revenue and Forecast to 2027 (US$ Million)