Prognose des Marktes für digitales Englischlernen in Süd- und Mittelamerika bis 2030 – Regionale Analyse – nach Produkttyp (Cloud und vor Ort), Geschäftstyp (B2B und B2C) und Endbenutzer (nicht-akademische Lernende und akademische Lernende)
Zunehmende Nutzung von Virtual Reality und Augmented Reality treibt den Markt für digitales Englischlernen in Süd- und Mittelamerika an
Während die Welt weiterhin auf Technologien setzt, nutzen verschiedene Regionen wie Nordamerika, Europa, Asien-Pazifik, Naher Osten und Afrika sowie Süd- und Mittelamerika in erheblichem Maße Virtual-Reality- (VR) und Augmented-Reality- (AR) Technologien. Diese Regionen ziehen auch Unternehmer, Bildungseinrichtungen, Experten und Firmen aus der ganzen Welt an, die diese Technologien nutzen möchten. Verschiedene Unternehmen wie VirtualSpeech, Engage VR, ClassVR, Mondly VR, VRChat, Language Lab, ImmerseMe und Fulldive bieten VR-Tools an, um die Welt des Englischlernens zu erkunden. Durch die Einbindung von AR und VR ergeben sich mehr Möglichkeiten zum Sprachenlernen. Der Einsatz von VR- und AR-Technologien kann Schüler in virtuelle Welten versetzen, in denen sie mit Menschen interagieren können, die Englisch sprechen. So können Schüler beispielsweise üben, in einem englischsprachigen Restaurant Essen zu bestellen oder an virtuellen Stadtrundfahrten teilnehmen, was ihnen eine realistische Umgebung zum Erlernen der Sprache bietet. Daher wird erwartet, dass die zunehmende Nutzung von AR und VR ein bedeutender Trend auf dem Markt für digitales Englischlernen sein wird.
Überblick über den Markt für digitales Englischlernen in Süd- und Mittelamerika
Der Markt für digitales Englischlernen in Süd- und Mittelamerika ist in Brasilien, Argentinien und den Rest von Süd- und Mittelamerika unterteilt. Die zunehmende Digitalisierung in der Region beschleunigt das Wachstum digitaler Plattformen zum Englischlernen. Verschiedene Unternehmen bieten neue digitale Plattformen zum Sprachenlernen in Südamerika an. So wählte Open English, ein weltweit führender Anbieter von Online-Englischunterricht in Südamerika, im August 2023 Richarlison, einen Spieler der brasilianischen Nationalmannschaft, als seinen Botschafter und neuen Schüler. Richarlison, bekannt als „Pombo“, setzt seine Sprachlernreise mit Open English fort. Die Zusammenarbeit wird außerdem benachteiligten Jugendlichen in Brasilien die Möglichkeit bieten, die englische Sprache zu lernen. Dies wiederum wird dazu beitragen, die Einführung digitaler englischsprachiger Plattformen in der Region zu beschleunigen.
Ein äußerst wettbewerbsintensiver Arbeitsmarkt überzeugt Schüler aller Altersgruppen außerdem dazu, verschiedene Kompetenzen zu entwickeln, wodurch eine Nachfrage nach Institutionen und Bildungstechnologien entsteht, um Süd- und Mittelamerika digital zu transformieren. Die Nutzung von EdTech unter jungen Erwachsenen wächst in Süd- und Mittelamerika schneller als in anderen Regionen der Welt. Eine aktuelle von Economist Impact durchgeführte Umfrage hat ergeben, dass 86 % der brasilianischen Jugendlichen an Online-Bildung oder -Kursen teilgenommen haben, um ihre beruflichen und englischen Sprachkenntnisse zu verbessern. Daher steigt in Süd- und Mittelamerika die Nachfrage nach Lernplattformen für die englische Sprache.
Umsatz und Prognose des Marktes für digitales Englischlernen in Süd- und Mittelamerika bis 2030 (in Millionen US-Dollar)
Segmentierung des Marktes für digitales Englischlernen in Süd- und Mittelamerika
Der Markt für digitales Englischlernen in Süd- und Mittelamerika ist nach Produkttyp, Geschäftstyp, Endbenutzer und Land kategorisiert.
Basierend auf dem Produkttyp ist der Markt für digitales Englischlernen in Süd- und Mittelamerika in Cloud und On-Premise unterteilt. Das Cloud-Segment hatte 2022 einen größeren Marktanteil.
Nach Geschäftstyp ist der Markt für digitales Englischlernen in Süd- und Mittelamerika in B2B und B2C unterteilt. Das B2B-Segment hatte 2022 einen größeren Anteil am Markt für digitales Englischlernen in Süd- und Mittelamerika.
In Bezug auf den Endbenutzer ist der Markt für digitales Englischlernen in Süd- und Mittelamerika in nicht-akademische Lernende und akademische Lernende unterteilt. Das Segment der akademischen Lernenden hatte 2022 einen größeren Anteil am Markt für digitales Englischlernen in Süd- und Mittelamerika. Darüber hinaus ist das Segment der nicht-akademischen Lernenden in Unternehmen, private Sprachschulen und Direkt an Verbraucher unterteilt. Darüber hinaus ist das Direkt-an-Verbraucher-Segment in TOEFL, TOEIC, Cambridge Business English Certificate, IELTS und andere unterteilt. Darüber hinaus ist das Segment der akademischen Lernenden in 0 – 5, 6 – 11, 12 – 16, 17 – 30 und 30+ unterteilt.
Nach Ländern wird der Markt für digitales Englischlernen in Süd- und Mittelamerika in Brasilien, Argentinien und den Rest von Süd- und Mittelamerika unterteilt. Brasilien dominierte 2022 den Marktanteil des digitalen Englischlernens in Süd- und Mittelamerika.
EF EDUCATION FIRST, MACMILLAN, OXFORD UNIVERSITY PRESS, Pearson Plc und Chegg Inc, INLINGUA INTERNATIONAL LTD. gehören zu den führenden Unternehmen auf dem Markt für digitales Englischlernen in Süd- und Mittelamerika.
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Digital English Language Learning Market Landscape
4.1 Overview
4.2 Ecosystem Analysis
4.2.1 List of Vendors in the Value Chain
5. South & Central America Digital English Language Learning Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Rising Digitalization in Educational Sector
5.1.2 Increasing Gamification of Language Learning Platforms
5.2 Market Restraints
5.2.1 Data Security Risks
5.3 Market Opportunities
5.3.1 Governmental Initiatives
5.3.2 Use of Artificial Intelligence in English Language Learning Platforms
5.4 Future Trends
5.4.1 Increasing Use of Virtual Reality and Augmented Reality
5.5 Impact of Drivers and Restraints:
6. Digital English Language Learning Market – South & Central America Market Analysis
6.1 Overview
6.2 Digital English Language Learning Market Revenue (US$ Million), 2020–2030
6.3 Digital English Language Learning Market Forecast Analysis
7. South & Central America Digital English Language Learning Market Analysis – by Product Type
7.1 Cloud
7.1.1 Overview
7.1.2 Cloud: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
7.2 On-Premise
7.2.1 Overview
7.2.2 On-Premise: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
8. South & Central America Digital English Language Learning Market Analysis – by Business Type
8.1 B2B
8.1.1 Overview
8.1.2 B2B: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
8.2 B2C
8.2.1 Overview
8.2.2 B2C: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9. South & Central America Digital English Language Learning Market Analysis – by End User
9.1 Non-Academic Learners
9.1.1 Overview
9.1.2 Non-Academic Learners: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.1.2.1 Corporate
9.1.2.1.1 Overview
9.1.2.1.2 Corporate: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.1.2.2 Private Language Schools
9.1.2.2.1 Overview
9.1.2.2.2 Private Language Schools: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.1.2.3 Direct to Consumer
9.1.2.3.1 Overview
9.1.2.3.2 Direct to Consumer: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.1 TOEFL
9.1.2.3.2.1.1 TOEFL: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.2 TOEIC
9.1.2.3.2.2.1 TOEIC: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.3 Cambridge Business English Certificate
9.1.2.3.2.3.1 Cambridge Business English Certificate: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.4 IELTS
9.1.2.3.2.4.1 IELTS: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.5 Others
9.1.2.3.2.5.1 Others: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.2 Academic Learners
9.2.1 Overview
9.2.2 Academic Learners: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.2.2.1 0 to 5
9.2.2.1.1 Overview
9.2.2.1.2 0 to 5: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.2.2.2 6 to 11
9.2.2.2.1 Overview
9.2.2.2.2 6 to 11: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.2.2.3 12 to 16
9.2.2.3.1 Overview
9.2.2.3.2 12 to 16: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.2.2.4 17 to 30
9.2.2.4.1 Overview
9.2.2.4.2 17 to 30: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.2.2.5 30 Above
9.2.2.5.1 Overview
9.2.2.5.2 30 Above: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
10. South & Central America Digital English Language Learning Market – Country Analysis
10.1 South & Central America Market Overview
10.1.1 South & Central America: Digital English Language Learning Market, By Key Country – Revenue 2022 (US$ Million)
10.1.2 South & Central America: Digital English Language Learning Market – Revenue and Forecast Analysis – by Country
10.1.2.1 South & Central America: Digital English Language Learning Market – Revenue and Forecast Analysis – by Country
10.1.2.2 Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
10.1.2.2.1 Brazil: Digital English Language Learning Market Breakdown, by Product Type
10.1.2.2.2 Brazil: Digital English Language Learning Market Breakdown, by Business Type
10.1.2.2.3 Brazil: Digital English Language Learning Market Breakdown, by End User
10.1.2.2.3.1 Brazil: Digital English Language Learning Market Breakdown, by Non-academic Learners
10.1.2.2.3.1.1 Brazil: Digital English Language Learning Market Breakdown, by Direct to Consumer
10.1.2.2.3.2 Brazil: Digital English Language Learning Market Breakdown, by Academic Learners
10.1.2.3 Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
10.1.2.3.1 Argentina: Digital English Language Learning Market Breakdown, by Product Type
10.1.2.3.2 Argentina: Digital English Language Learning Market Breakdown, by Business Type
10.1.2.3.3 Argentina: Digital English Language Learning Market Breakdown, by End User
10.1.2.3.3.1 Argentina: Digital English Language Learning Market Breakdown, by Non-academic Learners
10.1.2.3.3.1.1 Argentina: Digital English Language Learning Market Breakdown, by Direct to Consumer
10.1.2.3.3.2 Argentina: Digital English Language Learning Market Breakdown, by Academic Learners
10.1.2.4 Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
10.1.2.4.1 Rest of South & Central America: Digital English Language Learning Market Breakdown, by Product Type
10.1.2.4.2 Rest of South & Central America: Digital English Language Learning Market Breakdown, by Business Type
10.1.2.4.3 Rest of South & Central America: Digital English Language Learning Market Breakdown, by End User
10.1.2.4.3.1 Rest of South & Central America: Digital English Language Learning Market Breakdown, by Non-academic Learners
10.1.2.4.3.1.1 Rest of South & Central America: Digital English Language Learning Market Breakdown, by Direct to Consumer
10.1.2.4.3.2 Rest of South & Central America: Digital English Language Learning Market Breakdown, by Academic Learners
11. Industry Landscape
11.1 Overview
11.2 Market Initiative
11.3 New Product Development
11.4 Merger and Acquisition
12. Company Profiles
12.1 EF EDUCATION FIRST
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 MACMILLAN
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 OXFORD UNIVERSITY PRESS
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Pearson Plc
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Chegg Inc
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 INLINGUA INTERNATIONAL LTD.
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
13. Appendix
13.1 About the Insight Partners
List of Tables
Table 1. Digital English Language Learning Market Segmentation
Table 2. List of Vendors
Table 3. Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Table 4. Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million) – by Product Type
Table 5. Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million) – by Business Type
Table 6. Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million) – by End User
Table 7. Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million) – by Non-academic Learners
Table 8. Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million) – by Direct to Consumer
Table 9. Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million) – by Academic Learners
Table 10. South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Country
Table 11. Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Product Type
Table 12. Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Business Type
Table 13. Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by End User
Table 14. Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Non-academic Learners
Table 15. Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Direct to Consumer
Table 16. Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Academic Learners
Table 17. Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Product Type
Table 18. Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Business Type
Table 19. Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by End User
Table 20. Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Non-academic Learners
Table 21. Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Direct to Consumer
Table 22. Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Academic Learners
Table 23. Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Product Type
Table 24. Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Business Type
Table 25. Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by End User
Table 26. Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Non-academic Learners
Table 27. Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Direct to Consumer
Table 28. Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Academic Learners
List of Figures
Figure 1. Digital English Language Learning Market Segmentation, by Country
Figure 2. Ecosystem Analysis
Figure 3. Digital English Language Learning Market – Key Market Dynamics
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. Digital English Language Learning Market Revenue (US$ Million), 2020–2030
Figure 6. Digital English Language Learning Market Share (%) – by Product Type (2022 and 2030)
Figure 7. Cloud: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 8. On-Premise: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 9. Digital English Language Learning Market Share (%) – by Business Type (2022 and 2030)
Figure 10. B2B: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 11. B2C: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 12. Digital English Language Learning Market Share (%) – by End User (2022 and 2030)
Figure 13. Non-Academic Learners: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 14. Corporate: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 15. Private Language Schools: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 16. Direct to Consumer: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 17. TOEFL: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 18. TOEIC: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 19. Cambridge Business English Certificate: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 20. IELTS: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 21. Others: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 22. Academic Learners: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 23. 0 to 5: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 24. 6 to 11: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 25. 12 to 16: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 26. 17 to 30: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 27. 30 Above: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 28. South & Central America: Digital English Language Learning Market, By Key Country – Revenue 2022 (US$ Million)
Figure 29. South & Central America: Digital English Language Learning Market Breakdown, by Key Countries, 2022 and 2030 (%)
Figure 30. Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million)
Figure 31. Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million)
Figure 32. Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million)
- EF EDUCATION FIRST
- MACMILLAN
- OXFORD UNIVERSITY PRESS
- Pearson Plc
- Chegg Inc
- INLINGUA INTERNATIONAL LTD.
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the South & Central America digital English language learning market.
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the South & Central America digital English language learning market, thereby allowing players across the value chain to develop effective long-term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth South & Central America market trends and outlook coupled with the factors driving the South & Central America digital English language learning market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.