2030 年北美高端朗姆酒市场预测 - 区域分析 - 按产品类型（白朗姆酒、黑朗姆酒和金朗姆酒）、类别（超高端朗姆酒、超高端朗姆酒、尊贵朗姆酒和尊贵特级朗姆酒）、性质（原味朗姆酒和调味朗姆酒）和分销渠道（超市和大卖场、专卖店、网上零售等）
朗姆酒高端化推动北美高端朗姆酒市场发展
传统上，朗姆酒一直受到广大人群的欢迎。最初，朗姆酒以其大规模生产、简单的风味特征和混合鸡尾酒的理想选择而闻名。然而，随着时间的推移，朗姆酒制造商开始探索先进的陈酿技术和更复杂的蒸馏方法。这导致开发出具有更复杂和细微差别的风味特征的朗姆酒，可与威士忌和干邑白兰地等其他高档烈酒相媲美。
数字营销和社交媒体的影响也发挥了重要作用。有效利用社交平台的高端朗姆酒品牌展示了产品的多功能性和奢华性，吸引了消费者。Diplomático、Rum Zacapa 和 Richard Seale 等多个品牌凭借其产品质量和创新营销策略，已成为高端朗姆酒的主要参与者。
在全球范围内，高端朗姆酒在几个主要的国际市场上越来越受欢迎。在美国、欧洲和亚太地区，对高端和超高端朗姆酒的需求有所增加。随着消费者在朗姆酒消费中寻求独特的风味和新奇体验，高端、成熟和高品质的朗姆酒越来越受欢迎。
年轻消费者，尤其是 25 至 40 岁之间的消费者，热衷于投资具有独特历史和独特风味的高端朗姆酒。因此，主要参与者正在推出创新产品以满足日益增长的需求。例如，2021 年 2 月，帝亚吉欧推出了 Captain Morgan Sherry Oak Finish，这是一款在雪利酒桶中成熟的高级朗姆酒，旨在满足挑剔的朗姆酒鉴赏家的需求。
消费者愿意尝试具有复杂风味和丰富历史的成熟朗姆酒，这进一步推动了高端朗姆酒市场的增长。随着全球推出的高级朗姆酒数量激增，市场参与者正试图推动高端产品以鼓励消费者增加支出。因此，对高级朗姆酒的需求不断增加，从而推动了对高端朗姆酒的需求，从而推动了北美市场的增长。
北美高端朗姆酒市场概览
由于酒精饮料消费量迅速增加，北美是高端朗姆酒市场的主要地区之一。随着忙碌的生活方式越来越多地转向在家中享受放纵的体验，朗姆酒等酒精饮料为消费者提供了一种方便的方式来享受他们选择的酒精饮料，而无需去餐馆或酒吧。该地区的消费者在选择饮料时越来越重视便利性、多样性、口味和质量。高端朗姆酒完全符合这一趋势。此外，为了保持社会声望，消费者对超高端朗姆酒、声望朗姆酒和声望加朗姆酒等高端朗姆酒的偏好正在增加。因此，由于消费者可支配收入高和生活方式的改变，整个地区对高端朗姆酒的需求正在增加。
在北美，Appleton Estate、Bacardi 和 Captain Morgan 是高端朗姆酒中最大的品牌。它们在青少年和新手饮酒者中最受欢迎。该地区对高端朗姆酒有强烈亲和力的潜在客户群预计将在预测期内为高端朗姆酒制造商提供巨大的机会。此外，制造商还因产品的受欢迎程度而获得各种奖励。例如，2022 年 5 月，来自圭亚那的 Denizen Vatted Dark Rum 在美国旧金山举行的 2022 年调酒师烈酒奖上获得了两枚金牌和“年度最佳价值”奖。因此，这种认可、大量全球生产商的存在、对优质朗姆酒的需求不断增长以及自制鸡尾酒文化中高端调味和香料朗姆酒消费量的增加推动了该地区高端朗姆酒市场的增长。
北美高端朗姆酒市场收入和预测到 2030 年（百万美元）
北美高端朗姆酒市场细分
北美高端朗姆酒市场分为产品类型、类别、性质、分销渠道和国家。
根据产品类型，北美高端朗姆酒市场分为白色、深色和金色。 2022 年，黄金部分占据了最大的市场份额。
就类别而言，北美高端朗姆酒市场细分为超高端、超高端和声望及声望加。超高端部分在 2022 年占据了最大的市场份额。
从本质上讲，北美高端朗姆酒市场分为原味和调味两种。2022 年，原味部分占据了更大的市场份额。
就分销渠道而言，北美高端朗姆酒市场分为超市和大卖场、专卖店、在线零售和其他。专卖店部分在 2022 年占据了最大的市场份额。
按国家/地区划分，北美高端朗姆酒市场分为美国、加拿大和墨西哥。 2022 年，美国占据了北美高端朗姆酒市场的主导份额。
Cayman Spirits Co、Soveriegn Brands LLC、Cognac Ferrand SASU、Mount gay Distelleries Ltd、Pernod Ricard SA、Davide Campari Milano NV、Brown Froman Corp、Weterhall estate Ltd 和 Diageo Plc 是北美高端朗姆酒市场的一些领先公司。
TABLE OF CONTENTS
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitations and Assumptions
4. North America High-End Rum Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturing Processes
4.3.2.1 Fermentation
4.3.2.2 Distillation
4.3.2.3 Aging/Maturation
4.3.2.4 Blending
4.3.2.5 Bottling
4.3.3 Distribution Channels
5. North America High-End Rum Market - Key Market Dynamics
5.1 High-End Rum Market - Key Market Dynamics
5.2 Market Drivers
5.2.1 Rum Premiumization
5.2.2 Strategic Initiatives by Key Players
5.3 Market Restraints
5.3.1 Increasing Demand for Low-alcoholic Beverages
5.4 Market Opportunities
5.4.1 Growing Consumption of Flavored and Spiced Rum
5.4.2 Rising Sales through E-commerce Platforms
5.5 Future Trends
5.5.1 Rising Trend of Homemade Cocktail Among Consumers
5.6 Impact of Drivers and Restraints:
6. High-End Rum Market - North America Market Analysis
6.1 High-End Rum Market Revenue (US$ Million), 2020-2030
6.2 High-End Rum Market Forecast Analysis
7. North America High-End Rum Market Analysis - By Product Type
7.1 Overview
7.2 White
7.2.1 Overview
7.2.2 White: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
7.3 Dark
7.3.1 Overview
7.3.2 Dark: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
7.4 Gold
7.4.1 Overview
7.4.2 Gold: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8. North America High-End Rum Market Revenue Analysis - By Category
8.1 Overview
8.2 Super Premium
8.2.1 Overview
8.2.2 Super Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8.3 Ultra Premium
8.3.1 Overview
8.3.2 Ultra Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8.4 Prestige & Prestige Plus
8.4.1 Overview
8.4.2 Prestige & Prestige Plus: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
9. North America High-End Rum Market Revenue Analysis - By Nature
9.1 Overview
9.2 Plain
9.2.1 Overview
9.2.2 Plain: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
9.3 Flavored
9.3.1 Overview
9.3.2 Flavored: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10. North America High-End Rum Market Revenue Analysis - By Distribution Channel
10.1 Overview
10.2 Supermarkets and Hypermarkets
10.2.1 Overview
10.2.2 Supermarkets and Hypermarkets: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.3 Specialty Stores
10.3.1 Overview
10.3.2 Specialty Stores: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.4 Online Retail
10.4.1 Overview
10.4.2 Online Retail: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.5 Others
10.5.1 Overview
10.5.2 Others: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
11. North America High-End Rum Market - Country Analysis
11.1 North America
11.1.1 North America High-End Rum Market Overview
11.1.2 North America High-End Rum Market Revenue and Forecasts and Analysis - By Countries
11.1.2.1 North America High-End Rum Market Breakdown by Country
11.1.2.2 North America: High-End Rum Market - Revenue and Forecast Analysis - by Country
11.1.2.3 US High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.3.1 US High-End Rum Market Breakdown by Product Type
11.1.2.3.2 US High-End Rum Market Breakdown by Category
11.1.2.3.3 US High-End Rum Market Breakdown by Nature
11.1.2.3.4 US High-End Rum Market Breakdown by Distribution Channel
11.1.2.4 Canada High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.4.1 Canada High-End Rum Market Breakdown by Product Type
11.1.2.4.2 Canada High-End Rum Market Breakdown by Category
11.1.2.4.3 Canada High-End Rum Market Breakdown by Nature
11.1.2.4.4 Canada High-End Rum Market Breakdown by Distribution Channel
11.1.2.5 Mexico High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.5.1 Mexico High-End Rum Market Breakdown by Product Type
11.1.2.5.2 Mexico High-End Rum Market Breakdown by Category
11.1.2.5.3 Mexico High-End Rum Market Breakdown by Nature
11.1.2.5.4 Mexico High-End Rum Market Breakdown by Distribution Channel
12. Industry Landscape: High-End Rum Market
12.1 Overview
12.2 Partnership
12.3 Product News
12.4 Collaboration
12.5 Joint Venture
12.6 Merger and Acquisitions
13. Company Profiles
13.1 Cayman Spirits Co
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Sovereign Brands LLC
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Cognac Ferrand SASU
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Pernod Ricard SA
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Mount Gay Distilleries Ltd
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Davide Campari Milano NV
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Brown-Forman Corp
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Westerhall Estate Ltd
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Diageo Plc
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
14. Appendix
List of Tables
Table 1. High-End Rum Market Segmentation
Table 2. High-End Rum Market - Revenue and Forecast to 2030 (US$ Million)
Table 3. North America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 4. North America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 5. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 6. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 7. North America: High-End Rum Market - Revenue and Forecast to 2030(US$ Million) - by Country
Table 8. US High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 9. US High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 10. US High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 11. US High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 12. Canada High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 13. Canada High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 14. Canada High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 15. Canada High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 16. Mexico High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 17. Mexico High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 18. Mexico High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 19. Mexico High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
List of Figures
Figure 1. High-End Rum Market Segmentation, by Country
Figure 2. Porter's Five Forces Analysis: High-End Rum Market
Figure 3. Ecosystem: High-End Rum Market
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. High-End Rum Market Revenue (US$ Million), 2020-2030
Figure 6. High-End Rum Market Share (%) - By Product Type, 2022 and 2030
Figure 7. White: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 8. Dark: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 9. Gold: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 10. High-End Rum Market Revenue Share, By Category (2022 and 2030)
Figure 11. Super Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 12. Ultra Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 13. Prestige & Prestige Plus: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 14. High-End Rum Market Revenue Share, By Nature (2022 and 2030)
Figure 15. Plain: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 16. Flavored: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 17. High-End Rum Market Revenue Share, By Distribution Channel (2022 and 2030)
Figure 18. Supermarkets and Hypermarkets: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 19. Specialty Stores: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 20. Online Retail: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 21. Others: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 22. North America High-End Rum Market, by Key Countries - Revenue (2022) (US$ Million)
Figure 23. North America High-End Rum Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 24. US High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 25. Canada High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 26. Mexico High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
1. Cayman Spirits Co
2. Sovereign Brands LLC
3. Cognac Ferrand SASU
4. Pernod Ricard SA
5. Mount gay Distelleries Ltd
6. Davide Campari Milano NV
7. Brown forman corp
8. Westerhall estate Ltd
9. Diageo Plc
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the North America high-end rum market.
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the North America high-end rum market, thereby allowing players across the value chain to develop effective long-term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth North America market trends and outlook coupled with the factors driving the North America high-end rum market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.