Market Introduction
The Europe mouthwash market is a highly fragmented market with the presence of considerable regional and local players providing numerous solutions for companies investing in the market arena. There has been a remarkable shift in the retailing of oral care products in Europe in recent years. Online retailers are gradually being preferred over traditional distributors, retailers, and pharmacies. Purchasing oral care products through e-commerce portals offers several advantages, such as the availability of multi-brand oral care products at relatively lower prices, ease of purchasing, and free shipping. The successful sales of oral care products through e-commerce have prompted increasing investment toward these channels by major market players.
The COVID-19 pandemic effect is still very active among various countries in Europe. In addition to the recovery and rebuilding, European countries are investing in aggressive, track, test, surveillance, and respiratory systems to combat the pandemic. Among all European countries, the UK, Russia, France, Spain, Italy and Germany are most affected due to the increasing number of COVID-19 cases and deaths associated with it. A team from the Division of Infection and Immunity, University of Cardiff (United Kingdom) determined the effect of mouthwash on COVID-19. The team studied seven different commercial types of mouthwash such as Corsodyl, Listerine Cool Mint, Listerine Advanced, and Dentyl Fresh Protect, which contained varying amounts of ethanol and CPC. The results demonstrated the potential of the mouthwashes to reduce COVID-19 infectivity in the oropharynx. Thus, the growing focus on research to study the effect of mouthwash on novel coronavirus and rising oral care hygiene impact the market positively.
Market Overview and Dynamics
The mouthwash market in Europe is expected to grow from US$ 1,867.01 million in 2020 to US$ 2,799.26 million by 2027; it is estimated to grow at a CAGR of 6.0% from 2020 to 2027. Mouthwash is progressively gaining traction in the region, as people are becoming aware of maintaining good oral hygiene. Preventing cavity formation helps generate fresh breath and stops bacterial infection. The increasing Europe oral hygiene campaigns are resulting in market growth. This organization brings together the world of dentistry, intending to achieve optimal oral health for everyone. The organization recently announced that the overarching theme for the WOHD campaign for the next three years would be “Be Proud of Your Mouth.” With this empowering call to action, FDI hopes to motivate people to value and take care of their mouths and understand that by doing so, they can also help protect their general health and well-being. Colgate is celebrating the launch of a new mouthwash while it boosts off the second year of its Simplemente Saludable (Simply Healthy) program. Moreover, Unilever has partnered with the FDI World Dental Federation, an association of over 1 million dentists, since 2005. The partnership has taken a significant step toward improving oral health for both adults and children through oral health promotion and educational programs.
Key Market Segments
Based on product type, the cosmetics segment accounted for the largest share of the Europe mouthwash market in 2020. Based on flavour, the mint fresh tea segment accounted for the largest share of the Europe mouthwash market in 2020. As per indication, the chronic bad breath segment accounted for the largest share of the Europe mouthwash market in 2020. On the basis of distribution channel, the hypermarkets segment accounted for the largest share of the Europe mouthwash market in 2020. Based on end user, the adult segment accounted for the largest share of the Europe mouthwash market in 2020.
Major Sources and Companies Listed
A few major primary and secondary sources referred to for preparing this report on the Europe mouthwash market are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report include Colgate-Palmolive Company, Procter & Gamble, GlaxoSmithKline plc., Unilever, Johnson and Johnson Services, Inc., The Himalaya Drug Company, Lion Corporation, Amway, and Church & Dwight, Inc.
Reasons to buy report
- To understand the Europe mouthwash market landscape and identify market segments that are most likely to guarantee a strong return
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- Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form Europe mouthwash market
- Obtain market revenue forecast for market by various segments from 2019-2027 in Europe region.
Europe Mouthwash Market Segmentation
Europe Mouthwash Market -By Product Type
- Fluoride
- Cosmetics
- Antiseptics
- Oral Gels
Europe Mouthwash Market -By Flavour
- Active Salt
- Mint Fresh Tea
- Natural Lemon
- Herbs
- Fruit and Gums
Europe Mouthwash Market -By Indication
- Mouth Ulcers
- Aphthous Ulcers
- Post Oral Surgery
- Oral Lesions
- Periodontitis
- Gingivitis
- Receding Gums
- Frequent Dry Mouth
- Chronic Bad Breath
- Toothache
Europe Mouthwash Market -By Distribution Channel
- Hypermarkets
- Supermarkets
- Online Stores
- Independent Pharmacies / Drugstores
- Hospital Pharmacies
- Independent Grocery Stores
Europe Mouthwash Market -By End User
- Adult
- Kids
Europe Mouthwash Market – By Country
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe
Europe Mouthwash Market – Company Profiles
- Colgate-Palmolive Company
- Procter & Gamble
- GlaxoSmithKline plc.
- Unilever
- Johnson and Johnson Services, Inc.
- The Himalaya Drug Company
- Lion Corporation
- Amway
- Church & Dwight, Inc.
Europe Mouthwash Market Strategic Insights
Europe MouthwashMarket Report Highlights
| Report Attribute | Details |
| Market size in 2020 | US$ 1,867.01 Million |
| Market Size by 2027 | US$ 2,799.26 Million |
| CAGR (2020 - 2027) | 6.0% |
| Historical Data | 2018-2019 |
| Forecast period | 2021-2027 |
| Segments Covered |
By Product Type
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Regions and Countries Covered
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| Europe | UK, Germany, France, Russia, Italy, Rest of Europe |
| Market leaders and key company profiles |
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Europe Mouthwash Market Country and Regional Insights
