South America Set Top Box (STB) Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Product (Cable, Satellite, IPTV, and Others) and Content Quality (Standard Definition (SD), High-Definition (HD), and 4K)
Market Introduction
A set-top box (STB), also referred to colloquially as a cable box, is an information system that typically includes a TV tuner input and shows the output of a TV set and an external signal source, converting the source signal into material in a format that can then be shown on a TV screen or other display device. They are found in, among other applications of, cable television, satellite television, and over-the-air television networks. A device that connects to your TV makes it possible for you to use a telephone line or cable to access the Internet and exchange electronic mail on your TV. Since technical standards were introduced, open digital television (ODT) has been in service for four or five years, as digital terrestrial television (DTT) is known in Argentina. With almost universal government support, the introduction of the system took place at a frenzied rate, and the results are impressive: 82 percent of the country's population has coverage, there are 15 national as well as local signals, and customers have shown a great deal of acceptance of DTT. Despite the delays, considering that the analog switch-off is due to take place in 2019, a high degree of coverage has been achieved. Argentina's penetration level is twice as high as that of Brazil, which has a coverage rate of 46.8% and an analog switch-off planned for 2018. Thus, above-mentioned factors are expected to influence the adoption of set-top box across the region, thereby contributing to the growth of the market.
Furthermore, in case of COVID-19, Brazil has the largest number of cases, followed by Ecuador, Chile, Peru, and Argentina amongst others. The COVID-19 pandemic has led to the closure of all economic activities across the region, in order to combat the spread of the virus. This has led to the increase in unemployment across the country thereby impacting the spending capacity of the country on television cable connections. The unemployment rate rose from 11.0 percent in the fourth quarter of 2019 to 12.2 percent in the first quarter of 2020, according to the official statistics agency IBGE, reaching 12.9 million people. Operators revealed they would provide free previews for premium networks in the early days of the coronavirus outbreak, as a way to persuade viewers to stay at home and minimize churn. Since free forecasts have ended, along with rising unemployment pressures and lower wages, cord-cutting is expected to intensify in the coming months as the pandemic and quarantine steps affect an economy that is still emerging from recession. Thus, the above-mentioned factors are expected to negatively impact the set top box market over the years owing to the outbreak of the pandemic.
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Market Overview and Dynamics
The SAM set top box (STB) market is expected to grow from US$ 963.8 million in 2019 to US$ 1,248.6 million by 2027; it is estimated to grow at a CAGR of 3.4 % from 2020 to 2027. Burgeoning technological transformations in set-top box (STB) is expected to drive the SAM set top box (STB) market. Technological advancements have led to the introduction of a wide variety of STBs exhibiting different characteristics. This has eventually led to fierce rivalry among the set-top box providers. Digital video capture is one of the most desired functionality of set-top boxes as it allows audiences to record their favorite shows and watch them later as per their convenience. A standalone set-top box that allows viewers to transmit and record TV programs is an over-the-air digital video recorder (DVR) system. Apart from DVRs, subscription-based TV service providers also sell STBs to consumers. Companies are integrating features such as voice command with the help of technologies such as natural language processing (NLP) to simplify searching channels and shows. Interactive features such as video-on-demand and electronic program guide are also increasingly being incorporated in satellite STB units. In addition to basic features, the set-top box units also include a range of interactive and multimedia facilities directly via a consumer television device, such as internet browsing, email, and instant messaging. The DVR feature is also included in cable and satellite set-top boxes, enabling viewers to enjoy content at their convenience. Using MPEG-4.10 (H.264) and SMPTE 421 M (VC-1) allows more content sources and decreases the risk of early product obsolescence. Thus, the abovementioned technological advancements are contributing to the growth of the SAM set top box (STB) market.
Key Market Segments
In terms of product, the cable segment accounted for the largest share of the SAM set top box (STB) market in 2019. In terms of content quality, the standard definition (SD) segment held a larger market share of the SAM set top box (STB) market in 2019.
Major Sources and Companies Listed
A few major primary and secondary sources referred to for preparing this report on the SAM set top box (STB) market are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Advanced Digital Broadcast SA; Altech UEC; CommScope; Huawei Technologies Co., Ltd; Humax; Kaonmedia Co., Ltd.; Sagemcom; Skyworth Group Co., Ltd.
Reasons to buy report
- To understand the SAM set top box (STB) market landscape and identify market segments that are most likely to guarantee a strong return
- Stay ahead of the race by comprehending the ever-changing competitive landscape for SAM set top box (STB) market
- Efficiently plan M&A and partnership deals in SAM set top box (STB) market by identifying market segments with the most promising probable sales
- Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form SAM set top box (STB) market
- Obtain market revenue forecast for market by various segments from 2020-2027 in SAM region.
SAM Set Top Box (STB) Market Segmentation
SAM Set Top Box (STB) Market - By Product
- Cable
- Satellite
- IPTV
- Others
SAM Set Top Box (STB) Market - By Content Quality
- Standard Definition (SD)
- High-Definition (HD)
- 4K
SAM Set Top Box (STB) Market - By Country
- Brazil
- Argentina
- Rest of SAM
SAM Set Top Box (STB) Market - Company Profiles
- Advanced Digital Broadcast SA
- Altech UEC
- CommScope
- Huawei Technologies Co., Ltd
- Humax
- Kaonmedia Co., Ltd.
- Sagemcom
- Skyworth Group Co., Ltd.
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 SAM Set Top Box (STB) Market – By Product
1.3.2 SAM Set Top Box (STB) Market – By Content Quality
1.3.3 SAM Set Top Box (STB) Market – By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. SAM Set Top Box (STB) Market Landscape
4.1 Market Overview
4.2 SAM PEST Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. SAM Set-Top Box Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Burgeoning technological transformations in set-top box (STB)
5.1.2 Rigid government move for mandating digitalization of cable TV
5.2 Market Restraints
5.2.1 Accelerating demand for OTT platforms
5.3 Market Opportunities
5.3.1 Surging penetration of high definition channels among consumers and the growing adoption of satellite cable and smart TVs
5.4 Future Trends
5.4.1 Amalgamation of set top box with OTT platforms
5.5 Impact Analysis of Drivers and Restraints
6. Set Top Box (STB) Market – SAM Analysis
6.1 SAM Set Top Box (STB) Market Overview
6.2 SAM Set Top Box (STB) Market – Revenue and Forecast to 2027 (US$ Million)
6.3 Market Positioning – Market Players Ranking
7. SAM Set Top Box (STB) Market Analysis – By Product
7.1 Overview
7.2 SAM Set Top Box (STB) Market Breakdown, By Product, 2019 & 2027 (%)
7.3 Cable
7.3.1 Overview
7.3.2 Cable Market Forecast and Analysis
7.4 Satellite
7.4.1 Overview
7.4.2 Satellite Market Forecast and Analysis
7.5 IPTV
7.5.1 Overview
7.5.2 IPTV Market Forecast and Analysis
7.6 Others
7.6.1 Overview
7.6.2 Others Market Forecast and Analysis
8. SAM Set Top Box (STB) Market Analysis – By Content Quality
8.1 Overview
8.2 SAM Set Top Box (STB) Market Breakdown, By Content Quality, 2019 & 2027 (%)
8.3 Standard Definition (SD)
8.3.1 Overview
8.3.2 Standard Definition (SD) Market Forecast and Analysis
8.4 High-Definition (HD)
8.4.1 Overview
8.4.2 High-Definition (HD) Market Forecast and Analysis
8.5 4K
8.5.1 Overview
8.5.2 4K Market Forecast and Analysis
9. SAM Set Top Box (STB) Market – Country Analysis
9.1 Overview
9.1.1 SAM: Set Top Box (STB) Market, By Country
9.1.1.1 Brazil: Set Top Box (STB) Market – Revenue and Forecast to 2027 (US$ Million)
9.1.1.1.1 Brazil: Set Top Box (STB) Market, By Product
9.1.1.1.2 Brazil: Set Top Box (STB) Market, By Content Quality
9.1.1.2 Argentina: Set Top Box (STB) Market – Revenue and Forecast to 2027 (US$ Million)
9.1.1.2.1 Argentina: Set Top Box (STB) Market, By Product
9.1.1.2.2 Argentina: Set Top Box (STB) Market, By Content Quality
9.1.1.3 Rest of SAM: Set Top Box (STB) Market – Revenue and Forecast to 2027 (US$ Million)
9.1.1.3.1 Rest of SAM: Set Top Box (STB) Market, By Product
9.1.1.3.2 Rest of SAM: Set Top Box (STB) Market, By Content Quality
10. Impact of COVID-19 Pandemic on SAM Set-Top Box Market
10.1 SAM Impact Assessment of COVID-19 Pandemic
11. Industry Landscape
11.1 Overview
11.2 Market Initiative
11.3 New Product Development
11.4 Merger and Acquisition
12. COMPANY PROFILES
12.1 Advanced Digital Broadcast SA
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.2 Altech UEC
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.3 CommScope
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Huawei Technologies Co., Ltd
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Humax
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.6 Kaonmedia Co., Ltd.
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.7 Sagemcom
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Skyworth Group Co., Ltd.
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
13. Appendix
13.1 About The Insight Partners
13.2 Word Index
LIST OF TABLES
Table 1. SAM Set Top Box (STB) Market – Revenue and Forecast to 2027 US$ Mn)
Table 2. Brazil Set Top Box (STB) Market, By Product– Revenue and Forecast to 2027 (US$ Million)
Table 3. Brazil Set Top Box (STB) Market, By Content Quality – Revenue and Forecast to 2027 (US$ Million)
Table 4. Argentina Set Top Box (STB) Market, By Product– Revenue and Forecast to 2027 (US$ Million)
Table 5. Argentina Set Top Box (STB) Market, By Content Quality – Revenue and Forecast to 2027 (US$ Million)
Table 6. Rest of SAM Set Top Box (STB) Market, By Product– Revenue and Forecast to 2027 (US$ Million)
Table 7. Rest of SAM Set Top Box (STB) Market, By Content Quality – Revenue and Forecast to 2027 (US$ Million)
LIST OF FIGURES
Figure 1. SAM Set Top Box (STB) Market Segmentation
Figure 2. SAM Set Top Box (STB) Market Segmentation – By Country
Figure 3. SAM Set Top Box (STB) Market - Country Analysis
Figure 4. SAM Set Top Box (STB) Market - Market Overview
Figure 5. SAM Set Top Box (STB) Market By Product
Figure 6. SAM Set Top Box (STB) Market By Content Quality
Figure 7. SAM Set Top Box (STB) Market by Country
Figure 8. SAM: PEST Analysis
Figure 9. Expert Opinion
Figure 10. SAM Set-Top Box Market Impact Analysis of Drivers and Restraints
Figure 11. SAM: Set Top Box (STB) Market – Revenue and Forecast to 2027 (US$ Million)
Figure 12. SAM Set Top Box (STB) Market Breakdown, Product, 2019 & 2027 (%)
Figure 13. SAM Cable Market Revenue and Forecast to 2027 (US$ Mn)
Figure 14. SAM Satellite Market Revenue and Forecast to 2027 (US$ Mn)
Figure 15. SAM IPTV Market Revenue and Forecast to 2027 (US$ Mn)
Figure 16. SAM Others Market Revenue and Forecast to 2027 (US$ Mn)
Figure 17. SAM Set Top Box (STB) Market Breakdown, Content Quality, 2019 & 2027 (%)
Figure 18. SAM Standard Definition (SD) Market Revenue and Forecast to 2027 (US$ Mn)
Figure 19. SAM High-Definition (HD) Market Revenue and Forecast to 2027 (US$ Mn)
Figure 20. SAM 4K Market Revenue and Forecast to 2027 (US$ Mn)
Figure 21. SAM: Set Top Box (STB) Market Revenue Share, By Country (2019 and 2027)
Figure 22. Brazil: Set Top Box (STB) Market – Revenue and Forecast to 2027 (US$ Million)
Figure 23. Argentina: Set Top Box (STB) Market – Revenue and Forecast to 2027 (US$ Million)
Figure 24. Rest of SAM: Set Top Box (STB) Market – Revenue and Forecast to 2027 (US$ Million)
Figure 25. Impact of COVID-19 Pandemic In SAM Country Markets
- Advanced Digital Broadcast SA
- Altech UEC
- CommScope
- Huawei Technologies Co., Ltd
- Humax
- Kaonmedia Co., Ltd.
- Sagemcom
- Skyworth Group Co., Ltd.