Asia-Pacific Set Top Box (STB) Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Product (Cable, Satellite, IPTV, and Others) and Content Quality (Standard Definition (SD), High-Definition (HD), and 4K)

Market Introduction

A set-top box (STB), also referred to colloquially as a cable box, is an information system that typically includes a TV tuner input and shows the output of a TV set and an external signal source, converting the source signal into material in a format that can then be shown on a TV screen or other display device. They are found in, among other applications of, cable television, satellite television, and over-the-air television networks. A device that connects to your TV makes it possible for you to use a telephone line or cable to access the Internet and exchange electronic mail on your TV. In order to implement technologically advanced solutions across different sectors, including broadcasting industry, rapid technological developments, digitalization of economies, and adequate government support are contributing to the smooth evolution of these economies from the developing stage to the developed stage. Major advances in digital technology, coupled with rise in adoption of broadband services, are driving the market in the region. In addition, the market growth is positively influenced by the introduction of motion sensors and cameras into STBs. Moreover, leading players are launching smart remotes using gesture control for running STBs. To detect hand movements, these remotes use ultrasonic sensors and infrared light-emitting diodes to relay decoded signals to the STB. Market players also collaborate with content and internet service providers to raise STB sales in the countries.

Furthermore, in case of COVID-19, APAC is highly affected specially India and China. The sudden closedown of all economic activities across all countries in the region has highly impacted the entertainment industry thereby not allowing them to telecast new episodes. This has influenced the huge population of the developing countries like India and China to adopt OTT platforms for fresh entertainment and on-demand videos. For instance, Netflix increased its user base from about half that number in May to about 5 million, while in August, Disney+ Hotstar announced about 9 million subscribers In India. Moreover, China being the manufacturing hub of the globe has also experienced major downfall in the manufacturing of the set-top boxes during the pandemic. However, the cable operators across the region are taking several initiatives to reduce the impact on the market. The DTH providers have floated several deferred payment options to influence the adoption of the same in the region and expected to increase the adoption by 7-8% post the pandemic era. Thus, the above-mentioned factors are expected to moderately influence the growth of the set-top box market owing to the outbreak of the corona virus pandemic.

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Market Overview and Dynamics

The APAC set top box (STB) market is expected to grow from US$ 7,516.7 million in 2019 to US$ 10,292.9 million by 2027; it is estimated to grow at a CAGR of 4.1 % from 2020 to 2027. Mounting technological transformations in set-top box (STB) is expected to accelerate the market growth. Technological advancements have led to the introduction of a wide variety of STBs exhibiting different characteristics. This has eventually led to fierce rivalry among the set-top box providers. Digital video capture is one of the most desired functionality of set-top boxes as it allows audiences to record their favorite shows and watch them later as per their convenience. A standalone set-top box that allows viewers to transmit and record TV programs is an over-the-air digital video recorder (DVR) system. Apart from DVRs, subscription-based TV service providers also sell STBs to consumers. Companies are integrating features such as voice command with the help of technologies such as natural language processing (NLP) to simplify searching channels and shows. Interactive features such as video-on-demand and electronic program guide are also increasingly being incorporated in satellite STB units. In addition to basic features, the set-top box units also include a range of interactive and multimedia facilities directly via a consumer television device, such as internet browsing, email, and instant messaging. The DVR feature is also included in cable and satellite set-top boxes, enabling viewers to enjoy content at their convenience. Using MPEG-4.10 (H.264) and SMPTE 421 M (VC-1) allows more content sources and decreases the risk of early product obsolescence. Thus, the abovementioned technological advancements are contributing to the growth of the APAC set top box (STB) market.

Key Market Segments

In terms of product, the cable segment accounted for the largest share of the APAC set top box (STB) market in 2019. In terms of content quality, the standard definition (SD) segment held a larger market share of the APAC set top box (STB) market in 2019.

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the APAC set top box (STB) market are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Advanced Digital Broadcast SA; Altech UEC; CommScope; COSHIP; Huawei Technologies Co., Ltd.; Humax; Kaonmedia Co., Ltd.; Sagemcom; Skyworth Group Co., Ltd.; Technicolor SA; Zinwell Corporation.

Reasons to buy report

To understand the APAC set top box (STB) market landscape and identify market segments that are most likely to guarantee a strong return
Stay ahead of the race by comprehending the ever-changing competitive landscape for APAC set top box (STB) market
Efficiently plan M&A and partnership deals in APAC set top box (STB) market by identifying market segments with the most promising probable sales
Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form APAC set top box (STB) market
Obtain market revenue forecast for market by various segments from 2020-2027 in APAC region.

APAC Set Top Box (STB) Market Segmentation

APAC Set Top Box (STB) Market - By Product

Cable
Satellite
IPTV
Others

APAC Set Top Box (STB) Market - By Content Quality

Standard Definition (SD)
High-Definition (HD)
4K

APAC Set Top Box (STB) Market - By Country

APAC Set Top Box (STB) Market - Company Profiles

1. Introduction

1.1 Study Scope

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 APAC Set Top Box (STB) Market – By Product

1.3.2 APAC Set Top Box (STB) Market – By Content Quality

1.3.3 APAC Set Top Box (STB) Market – By Country

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. APAC Set Top Box (STB) Market Landscape

4.1 Market Overview

4.2 APAC PEST Analysis

4.3 Ecosystem Analysis

4.4 Expert Opinion

5. APAC Set-Top Box Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Mounting technological transformations in set-top box (STB)

5.1.2 Government Steps for mandating digitalization of cable TV

5.2 Market Restraints

5.2.1 Surging demand for OTT platforms

5.3 Market Opportunities

5.3.1 Escalating penetration of high definition channels among consumers and the growing adoption of satellite cable and smart TVs

5.4 Future Trends

5.4.1 Unification of set top box with OTT platforms

5.5 Impact Analysis of Drivers and Restraints

6. Set Top Box (STB) Market – APAC Analysis

6.1 APAC Set Top Box (STB) Market Overview

6.2 APAC Set Top Box (STB) Market – Revenue and Forecast to 2027 (US$ Million)

6.3 Market Positioning – Market Players Ranking

7. APAC Set Top Box (STB) Market Analysis – By Product

7.1 Overview

7.2 APAC Set Top Box (STB) Market Breakdown, By Product, 2019 & 2027 (%)

7.3 Cable

7.3.1 Overview

7.3.2 Cable Market Forecast and Analysis

7.4 Satellite

7.4.1 Overview

7.4.2 Satellite Market Forecast and Analysis

7.5 IPTV

7.5.1 Overview

7.5.2 IPTV Market Forecast and Analysis

7.6 Others

7.6.1 Overview

7.6.2 Others Market Forecast and Analysis

8. APAC Set Top Box (STB) Market Analysis – By Content Quality

8.1 Overview

8.2 APAC Set Top Box (STB) Market Breakdown, By Content Quality, 2019 & 2027 (%)

8.3 Standard Definition (SD)

8.3.1 Overview

8.3.2 Standard Definition (SD) Market Forecast and Analysis

8.4 High-Definition (HD)

8.4.1 Overview

8.4.2 High-Definition (HD) Market Forecast and Analysis

8.5 4K

8.5.1 Overview

8.5.2 4K Market Forecast and Analysis

9. APAC Set Top Box (STB) Market – Country Analysis

9.1 Overview

9.1.1 APAC: Set Top Box (STB) Market, By Country

9.1.1.1 Australia: Set Top Box (STB) Market – Revenue and Forecast to 2027 (US$ Million)

9.1.1.1.1 Australia: Set Top Box (STB) Market, By Product

9.1.1.1.2 Australia: Set Top Box (STB) Market, By Content Quality

9.1.1.2 China: Set Top Box (STB) Market – Revenue and Forecast to 2027 (US$ Million)

9.1.1.2.1 China: Set Top Box (STB) Market, By Product

9.1.1.2.2 China: Set Top Box (STB) Market, By Content Quality

9.1.1.3 India: Set Top Box (STB) Market – Revenue and Forecast to 2027 (US$ Million)

9.1.1.3.1 India: Set Top Box (STB) Market, By Product

9.1.1.3.2 India: Set Top Box (STB) Market, By Content Quality

9.1.1.4 Japan: Set Top Box (STB) Market – Revenue and Forecast to 2027 (US$ Million)

9.1.1.4.1 Japan: Set Top Box (STB) Market, By Product

9.1.1.4.2 Japan: Set Top Box (STB) Market, By Content Quality

9.1.1.5 South Korea: Set Top Box (STB) Market – Revenue and Forecast to 2027 (US$ Million)

9.1.1.5.1 South Korea: Set Top Box (STB) Market, By Product

9.1.1.5.2 South Korea: Set Top Box (STB) Market, By Content Quality

9.1.1.6 Rest of APAC: Set Top Box (STB) Market – Revenue and Forecast to 2027 (US$ Million)

9.1.1.6.1 Rest of APAC: Set Top Box (STB) Market, By Product

9.1.1.6.2 Rest of APAC: Set Top Box (STB) Market, By Content Quality

10. Impact of COVID-19 Pandemic on APAC Set-Top Box Market

10.1 APAC: Impact Assessment of COVID-19 Pandemic

11. Industry Landscape

11.1 Overview

11.2 Market Initiative

11.3 New Product Development

11.4 Merger and Acquisition

12. COMPANY PROFILES

12.1 Zinwell Corporation

12.1.1 Key Facts

12.1.2 Business Description

12.1.3 Products and Services

12.1.4 Financial Overview

12.1.5 SWOT Analysis

12.1.6 Key Developments

12.2 Technicolor SA

12.2.1 Key Facts

12.2.2 Business Description

12.2.3 Products and Services

12.2.4 Financial Overview

12.2.5 SWOT Analysis

12.2.6 Key Developments

12.3 Advanced Digital Broadcast SA

12.3.1 Key Facts

12.3.2 Business Description

12.3.3 Products and Services

12.3.4 Financial Overview

12.3.5 SWOT Analysis

12.4 Altech UEC

12.4.1 Key Facts

12.4.2 Business Description

12.4.2.1 Products and Services

12.4.3 Financial Overview

12.4.4 SWOT Analysis

12.5 COSHIP

12.5.1 Key Facts

12.5.2 Business Description

12.5.3 Products And Services

12.5.4 Financial Overview

12.5.5 SWOT Analysis

12.6 CommScope

12.6.1 Key Facts

12.6.2 Business Description

12.6.3 Products and Services

12.6.4 Financial Overview

12.6.5 SWOT Analysis

12.6.6 Key Developments

12.7 Huawei Technologies Co., Ltd

12.7.1 Key Facts

12.7.2 Business Description

12.7.3 Products and Services

12.7.4 Financial Overview

12.7.5 SWOT Analysis

12.7.6 Key Developments

12.8 Humax

12.8.1 Key Facts

12.8.2 Business Description

12.8.3 Products and Services

12.8.4 Financial Overview

12.8.5 SWOT Analysis

12.9 Kaonmedia Co., Ltd.

12.9.1 Key Facts

12.9.2 Business Description

12.9.3 Products and Services

12.9.4 Financial Overview

12.9.5 SWOT Analysis

12.10 Sagemcom

12.10.1 Key Facts

12.10.2 Business Description

12.10.3 Products and Services

12.10.4 Financial Overview

12.10.5 SWOT Analysis

12.10.6 Key Developments

12.11 Skyworth Group Co., Ltd.

12.11.1 Key Facts

12.11.2 Business Description

12.11.3 Products and Services

12.11.4 Financial Overview

12.11.5 SWOT Analysis

12.11.6 Key Developments

13. Appendix

13.1 About The Insight Partners

13.2 Word Index

LIST OF TABLES

Table 1. APAC Set Top Box (STB) Market – Revenue and Forecast to 2027 US$ Mn)

Table 2. Australia Set Top Box (STB) Market, By Product– Revenue and Forecast to 2027 (US$ Million)

Table 3. Australia Set Top Box (STB) Market, By Content Quality – Revenue and Forecast to 2027 (US$ Million)

Table 4. China Set Top Box (STB) Market, By Product– Revenue and Forecast to 2027 (US$ Million)

Table 5. China Set Top Box (STB) Market, By Content Quality – Revenue and Forecast to 2027 (US$ Million)

Table 6. India Set Top Box (STB) Market, By Product– Revenue and Forecast to 2027 (US$ Million)

Table 7. India Set Top Box (STB) Market, By Content Quality – Revenue and Forecast to 2027 (US$ Million)

Table 8. Japan Set Top Box (STB) Market, By Product– Revenue and Forecast to 2027 (US$ Million)

Table 9. Japan Set Top Box (STB) Market, By Content Quality – Revenue and Forecast to 2027 (US$ Million)

Table 10. South Korea Set Top Box (STB) Market, By Product– Revenue and Forecast to 2027 (US$ Million)

Table 11. South Korea Set Top Box (STB) Market, By Content Quality – Revenue and Forecast to 2027 (US$ Million)

Table 12. Rest of APAC Set Top Box (STB) Market, By Product– Revenue and Forecast to 2027 (US$ Million)

Table 13. Rest Of APAC Set Top Box (STB) Market, By Content Quality – Revenue and Forecast to 2027 (US$ Million)

LIST OF FIGURES

Figure 1. APAC Set Top Box (STB) Market Segmentation

Figure 2. APAC Set Top Box (STB) Market Segmentation – By Country

Figure 3. APAC Set Top Box (STB) Market - Country Analysis

Figure 4. APAC Set Top Box (STB) Market - Market Overview

Figure 5. APAC Set Top Box (STB) Market By Product

Figure 6. APAC Set Top Box (STB) Market By Content Quality

Figure 7. APAC Set Top Box (STB) Market by Country

Figure 8. APAC: PEST Analysis

Figure 9. Expert Opinion

Figure 10. APAC Set-Top Box Market Impact Analysis of Drivers and Restraints

Figure 11. APAC: Set Top Box (STB) Market – Revenue and Forecast to 2027 (US$ Million)

Figure 12. APAC Set Top Box (STB) Market Breakdown, Product, 2019 & 2027 (%)

Figure 13. APAC Cable Market Revenue and Forecast to 2027 (US$ Mn)

Figure 14. APAC Satellite Market Revenue and Forecast to 2027 (US$ Mn)

Figure 15. APAC IPTV Market Revenue and Forecast to 2027 (US$ Mn)

Figure 16. APAC Others Market Revenue and Forecast to 2027 (US$ Mn)

Figure 17. APAC Set Top Box (STB) Market Breakdown, Content Quality, 2019 & 2027 (%)

Figure 18. APAC Standard Definition (SD) Market Revenue and Forecast to 2027 (US$ Mn)

Figure 19. APAC High-Definition (HD) Market Revenue and Forecast to 2027 (US$ Mn)

Figure 20. APAC 4K Market Revenue and Forecast to 2027 (US$ Mn)

Figure 21. APAC: Set Top Box (STB) Market Revenue Share, By Country (2019 and 2027)

Figure 22. Australia: Set Top Box (STB) Market – Revenue and Forecast to 2027 (US$ Million)

Figure 23. China: Set Top Box (STB) Market – Revenue and Forecast to 2027 (US$ Million)

Figure 24. India: Set Top Box (STB) Market – Revenue and Forecast to 2027 (US$ Million)

Figure 25. Japan: Set Top Box (STB) Market – Revenue and Forecast to 2027 (US$ Million)

Figure 26. South Korea: Set Top Box (STB) Market – Revenue and Forecast to 2027 (US$ Million)

Figure 27. Rest of APAC: Set Top Box (STB) Market – Revenue and Forecast to 2027 (US$ Million)

Figure 28. Impact of COVID-19 Pandemic in APAC Country Markets

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the APAC set top box (STB) market.
Highlights key business priorities in order to assist companies to realign their business strategies
The key findings and recommendations highlight crucial progressive industry trends in the APAC set top box (STB) market, thereby allowing players across the value chain to develop effective long-term strategies
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
Scrutinize in-depth APAC market trends and outlook coupled with the factors driving the set top box (STB) market, as well as those hindering it
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution

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