The events market in South America is expected to grow from US$ 27.71 billion in 2022 to US$ 45.53 billion by 2028; it is estimated to grow at a CAGR of 8.6% from 2021 to 2028.
Hybrid events combine a virtual event's reach and flexibility with an in-person event's intimacy and engagement. Corporate sponsors favor hybrid events because they can take advantage of the hybrid model's worldwide reach, the ability to connect with both in-person and virtual audiences, and the potential to promote their brand across both mediums. Since hybrid events provide precise event metrics, sponsors may use detailed event metrics to interact with their target audiences. Apart from the benefits mentioned above, one of the key aspects of the hybrid model that makes it even more popular is its lower environmental effect. Compared to physical events, these activities utilize fewer resources and have a lower carbon impact. Hybrid events are likely to be the main trend in the events market in the next few years.
South America Events Market Revenue and Forecast to 2028 (US$ Billion)
South America Events Market Segmentation
The South America events market is segmented based on event type, type, revenue source, organizer, enterprise size, application, and country. Based on event type, the market is segmented into virtual, hybrid, and physical. The physical segment would dominate the market in 2022. The virtual segment is further sub segmented into webinars and others. The others segment would dominate the market in 2022. In terms of application, the South America events market is bifurcated into B2B and B2C. The B2B segment would dominate the market in 2022. Based on enterprise size, the market is categorized into small and medium enterprises and large enterprises. The large enterprises segment would dominate the market in 2022. Based on revenue source, the South America events market is segmented into ticket sale, sponsorship, and others. The sponsorship segment would dominate the market in 2022. In terms of organizer, the South America events market is segmented into corporate, sports, education, entertainment, and others. The entertainment segment would account for the largest market share in 2022. Based on type, the market is segmented into music concert, festivals, sports, exhibitions and conferences, corporate events and seminars, and others. The corporate events and seminars segment would dominate the market in 2022. In terms of country, the South America events market is segmented intoBrazil, Argentina, and the Rest of South America. The UAE would dominate the market in 2022.
Key players operating in the South America events market include Anschutz Entertainment Group; ATPI Ltd.; BCD Meetings & Events; Cvent Inc; Live Nation Worldwide, Inc.; Pollstar; and StubHub.
| Report Attribute | Details |
|---|---|
| Market size in 2022 | US$ 27.71 Billion |
| Market Size by 2028 | US$ 45.53 Billion |
| CAGR (2021 - 2028) | 8.6% |
| Historical Data | 2020-2021 |
| Forecast period | 2023-2028 |
| Segments Covered |
By Event Type
|
| Regions and Countries Covered |
South and Central America
|
| Market leaders and key company profiles |
|
The South America Events Market is valued at US$ 27.71 Billion in 2022, it is projected to reach US$ 45.53 Billion by 2028.
As per our report South America Events Market, the market size is valued at US$ 27.71 Billion in 2022, projecting it to reach US$ 45.53 Billion by 2028. This translates to a CAGR of approximately 8.6% during the forecast period.
The South America Events Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the South America Events Market report:
The South America Events Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The South America Events Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the South America Events Market value chain can benefit from the information contained in a comprehensive market report.
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