The events market in the Middle East & Africa is expected to grow from US$ 53.63 billion in 2022 to US$ 76.67 billion by 2028; it is estimated to grow at a CAGR of 6.1% from 2021 to 2028.
With the advent of virtual events, planners have expanded their reach and scaled their events to a larger audience. Live translation as part of an event package may give virtual and physical event venues a competitive advantage. QR codes may also be used to keep track of event registrations. Event venues may add QR codes to their safety arsenal as another touch and germ-free means to link planners with attendees according to contemporary health rules. Thus, continuous advancements in event management are likely to provide lucrative opportunities for the growth of the events market during the forecasted period.
Middle East & Africa Events Market Segmentation
The Middle East & Africa events market is segmented based on event type, type, revenue source, organizer, enterprise size, application, and country. Based on event type, the market is segmented into virtual, hybrid, and physical. The physical segment would dominate the market in 2022. The virtual segment is sub segmented into webinars and others. The others segment would dominate the market in 2022. In terms of application, the Middle East & Africa events market is bifurcated into B2B and B2C. The B2B segment would dominate the market in 2022. Based on enterprise size, the market is categorized into small and medium enterprises and large enterprises. The large enterprises segment would dominate the market in 2022. In terms of revenue source, the Middle East & Africa events market is segmented into ticket sale, sponsorship, and others. The sponsorship segment would dominate the market in 2022. In terms of organizer, the Middle East & Africa events market is segmented into corporate, sports, education, entertainment, and others. The entertainment segment would account for the largest market share in 2022. Based on type, the market is categorized into music concert, festivals, sports, exhibitions and conferences, corporate events and seminars, and others. The corporate events and seminars segment would dominate the market in 2022. In terms of country, the Middle East & Africa events market is segmented into Saudi Arabia, the UAE, South Africa, and the Rest of Middle East & Africa. The UAE would dominate the market in 2022.
Key players operating in the Middle East & Africa events market include Anschutz Entertainment Group; ATPI Ltd.; BCD Meetings & Events; Cvent Inc; Live Nation Worldwide, Inc.; Pollstar; and StubHub.
| Report Attribute | Details |
|---|---|
| Market size in 2022 | US$ 53.63 Billion |
| Market Size by 2028 | US$ 76.67 Billion |
| CAGR (2021 - 2028) | 6.1% |
| Historical Data | 2020-2021 |
| Forecast period | 2023-2028 |
| Segments Covered |
By Event Type
|
|
Regions and Countries Covered
|
|
| Middle East and Africa | South Africa, Saudi Arabia, UAE, Rest of Middle East and Africa |
| Market leaders and key company profiles |
|
The Middle East & Africa Events Market is valued at US$ 53.63 Billion in 2022, it is projected to reach US$ 76.67 Billion by 2028.
As per our report Middle East & Africa Events Market, the market size is valued at US$ 53.63 Billion in 2022, projecting it to reach US$ 76.67 Billion by 2028. This translates to a CAGR of approximately 6.1% during the forecast period.
The Middle East & Africa Events Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Middle East & Africa Events Market report:
The Middle East & Africa Events Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The Middle East & Africa Events Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the Middle East & Africa Events Market value chain can benefit from the information contained in a comprehensive market report.
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