Middle East & Africa Events Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Event Type (Virtual, Hybrid, and Physical), Revenue Source (Ticket Sale, Sponsorship, and Others), Type (Music Concert, Festival, Sports, Exhibitions and Conferences, Corporate Events and Seminars, and Others), Organizer (Corporate, Sports, Education, Entertainment, Association, and Others), Application (B2B and B2C), and Enterprise Size (Small and Medium Enterprises and Large Enterprises)
The events market in the Middle East & Africa is expected to grow from US$ 53.63 billion in 2022 to US$ 76.67 billion by 2028; it is estimated to grow at a CAGR of 6.1% from 2021 to 2028.
With the advent of virtual events, planners have expanded their reach and scaled their events to a larger audience. Live translation as part of an event package may give virtual and physical event venues a competitive advantage. QR codes may also be used to keep track of event registrations. Event venues may add QR codes to their safety arsenal as another touch and germ-free means to link planners with attendees according to contemporary health rules. Thus, continuous advancements in event management are likely to provide lucrative opportunities for the growth of the events market during the forecasted period.
Middle East & Africa Events Market Revenue and Forecast to 2028 (US$ Billion)
Middle East & Africa Events Market Segmentation
The Middle East & Africa events market is segmented based on event type, type, revenue source, organizer, enterprise size, application, and country. Based on event type, the market is segmented into virtual, hybrid, and physical. The physical segment would dominate the market in 2022. The virtual segment is sub segmented into webinars and others. The others segment would dominate the market in 2022. In terms of application, the Middle East & Africa events market is bifurcated into B2B and B2C. The B2B segment would dominate the market in 2022. Based on enterprise size, the market is categorized into small and medium enterprises and large enterprises. The large enterprises segment would dominate the market in 2022. In terms of revenue source, the Middle East & Africa events market is segmented into ticket sale, sponsorship, and others. The sponsorship segment would dominate the market in 2022. In terms of organizer, the Middle East & Africa events market is segmented into corporate, sports, education, entertainment, and others. The entertainment segment would account for the largest market share in 2022. Based on type, the market is categorized into music concert, festivals, sports, exhibitions and conferences, corporate events and seminars, and others. The corporate events and seminars segment would dominate the market in 2022. In terms of country, the Middle East & Africa events market is segmented into Saudi Arabia, the UAE, South Africa, and the Rest of Middle East & Africa. The UAE would dominate the market in 2022.
Key players operating in the Middle East & Africa events market include Anschutz Entertainment Group; ATPI Ltd.; BCD Meetings & Events; Cvent Inc; Live Nation Worldwide, Inc.; Pollstar; and StubHub.
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 MEA Events Market – By Event Type
1.3.2 MEA Events Market – By Application
1.3.3 MEA Events Market – By Revenue Source
1.3.4 MEA Events Market – By Organizer
1.3.5 MEA Events Market – By Type
1.3.6 MEA Events Market – By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. MEA Events Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 MEA
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. MEA Events Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Rapid Surge in Events Sponsorship
5.1.2 Rising Interest Among Youth in Entrepreneur and Business Seminars
5.2 Market Restraints
5.2.1 High Operational Costs Involved in Organizing Events
5.3 Market Opportunities
5.3.1 Technological Advancements
5.4 Future Trends
5.4.1 Increasing Demand for Hybrid Events
5.5 Impact Analysis of Drivers and Restraints
6. Events Market – MEA Analysis
6.1 MEA Events Market Overview
6.2 MEA Events Market Forecast and Analysis
7. MEA Events Market –by Event Type
7.1 Overview
7.2 MEA Events Market, By Event Type (2021 and 2028)
7.3 Virtual
7.3.1 Overview
7.3.2 Virtual: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
7.3.2.1 Webinars
7.3.2.1.1 Overview
7.3.2.1.2 Webinars: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
7.3.2.2 Others
7.3.2.2.1 Overview
7.3.2.2.2 Others: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
7.4 Hybrid
7.4.1 Overview
7.4.2 Hybrid: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
7.5 Physical
7.5.1 Overview
7.5.2 Physical: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
8. MEA Events Market–by Application
8.1 Overview
8.2 MEA Events Market, By Application (2021 and 2028)
8.3 B2B
8.3.1 Overview
8.3.2 B2B: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
8.4 B2C
8.4.1 Overview
8.4.2 B2C: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
9. MEA Events Market–by Enterprise Size
9.1 Overview
9.2 MEA Events Market, By Enterprise Size (2021 and 2028)
9.3 Small and Medium Enterprises
9.3.1 Overview
9.3.2 Small and Medium Enterprises: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
9.4 Large Enterprises
9.4.1 Overview
9.4.2 Large Enterprises: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
10. MEA Events Market–by Revenue Source
10.1 Overview
10.2 MEA Events Market, By Revenue Source (2021 and 2028)
10.3 Ticket Sale
10.3.1 Overview
10.3.2 Ticket Sale: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
10.4 Sponsorship
10.4.1 Overview
10.4.2 Sponsorship: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
10.5 Others
10.5.1 Overview
10.5.2 Others: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
11. MEA Events Market–by Organizer
11.1 Overview
11.2 MEA Events Market, By Organizer (2021 and 2028)
11.3 Corporate
11.3.1 Overview
11.3.2 Corporate: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
11.4 Sports
11.4.1 Overview
11.4.2 Sports: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
11.5 Education
11.5.1 Overview
11.5.2 Education: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
11.6 Entertainment
11.6.1 Overview
11.6.2 Entertainment: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
11.7 Association
11.7.1 Overview
11.7.2 Association: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
11.8 Others
11.8.1 Overview
11.8.2 Others: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
12. MEA Events Market–by Type
12.1 Overview
12.2 MEA Events Market, By Type (2021 and 2028)
12.3 Music Concert
12.3.1 Overview
12.3.2 Music Concert: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
12.4 Festival
12.4.1 Overview
12.4.2 Festival: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
12.5 Sports
12.5.1 Overview
12.5.2 Sports: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
12.6 Exhibitions and Conferences
12.6.1 Overview
12.6.2 Exhibitions and Conferences: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
12.7 Corporate Events and Seminars
12.7.1 Overview
12.7.2 Corporate Events and Seminars: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
12.8 Others
12.8.1 Overview
12.8.2 Others: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
13. MEA Events Market – Country Analysis
13.1 Overview
13.1.1 MEA: Events Market, by Key Country
13.1.1.1 South Africa: Events Market– Revenue and Forecast to 2028 (US$ Billion)
13.1.1.1.1 South Africa: Events Market, By Event Type
13.1.1.1.1.1 South Africa: Events Market, By Virtual
13.1.1.1.2 South Africa: Events Market, By Type
13.1.1.1.3 South Africa: Events Market, By Revenue Source
13.1.1.1.4 South Africa: Events Market, By Organizer
13.1.1.1.5 South Africa: Events Market, By Enterprise Size
13.1.1.1.6 South Africa: Events Market, By Application
13.1.1.2 UAE: Events Market– Revenue and Forecast to 2028 (US$ Billion)
13.1.1.2.1 UAE: Events Market, By Event Type
13.1.1.2.1.1 UAE: Events Market, By Virtual
13.1.1.2.2 UAE: Events Market, By Type
13.1.1.2.3 UAE: Events Market, By Revenue Source
13.1.1.2.4 UAE: Events Market, By Organizer
13.1.1.2.5 UAE: Events Market, By Enterprise Size
13.1.1.2.6 UAE: Events Market, By Application
13.1.1.3 Saudi Arabia: Events Market– Revenue and Forecast to 2028 (US$ Billion)
13.1.1.3.1 Saudi Arabia: Events Market, By Event Type
13.1.1.3.1.1 Saudi Arabia: Events Market, By Virtual
13.1.1.3.2 Saudi Arabia: Events Market, By Type
13.1.1.3.3 Saudi Arabia: Events Market, By Revenue Source
13.1.1.3.4 Saudi Arabia: Events Market, By Organizer
13.1.1.3.5 Saudi Arabia: Events Market, By Enterprise Size
13.1.1.3.6 Saudi Arabia: Events Market, By Application
13.1.1.4 Rest of MEA: Events Market– Revenue and Forecast to 2028 (US$ Billion)
13.1.1.4.1 Rest of MEA: Events Market, By Event Type
13.1.1.4.1.1 Rest of MEA: Events Market, By Virtual
13.1.1.4.2 Rest of MEA: Events Market, By Type
13.1.1.4.3 Rest of MEA: Events Market, By Revenue Source
13.1.1.4.4 Rest of MEA: Events Market, By Organizer
13.1.1.4.5 Rest of MEA: Events Market, By Enterprise Size
13.1.1.4.6 Rest of MEA: Events Market, By Application
14. Industry Landscape
14.1 Market Initiative
14.2 Merger and Acquisition
14.3 New Development
14.4 Key Companies Analysis, By Virtual Events
14.5 Key Companies Analysis, By Physical Events
14.6 Key Companies Analysis, By Hybrid Events
15. Company Profiles
15.1 Anschutz Entertainment Group
15.1.1 Key Facts
15.1.2 Business Description
15.1.3 Products and Services
15.1.4 Financial Overview
15.1.5 SWOT Analysis
15.1.6 Key Developments
15.2 ATPI Ltd.
15.2.1 Key Facts
15.2.2 Business Description
15.2.3 Products and Services
15.2.4 Financial Overview
15.2.5 SWOT Analysis
15.2.6 Key Developments
15.3 BCD Meetings & Events
15.3.1 Key Facts
15.3.2 Business Description
15.3.3 Products and Services
15.3.4 Financial Overview
15.3.5 SWOT Analysis
15.3.6 Key Developments
15.4 Cvent Inc.
15.4.1 Key Facts
15.4.2 Business Description
15.4.3 Products and Services
15.4.4 Financial Overview
15.4.5 SWOT Analysis
15.4.6 Key Developments
15.5 Live Nation Worldwide, Inc.
15.5.1 Key Facts
15.5.2 Business Description
15.5.3 Products and Services
15.5.4 Financial Overview
15.5.5 SWOT Analysis
15.5.6 Key Developments
15.6 Pollstar
15.6.1 Key Facts
15.6.2 Business Description
15.6.3 Products and Services
15.6.4 Financial Overview
15.6.5 SWOT Analysis
15.6.6 Key Developments
15.7 StubHub
15.7.1 Key Facts
15.7.2 Business Description
15.7.3 Products and Services
15.7.4 Financial Overview
15.7.5 SWOT Analysis
15.7.6 Key Developments
16. Appendix
16.1 About The Insight Partners
16.2 Glossary
LIST OF TABLES
Table 1. MEA Events Market, Revenue and Forecast, 2019–2028 (US$ Bn)
Table 2. South Africa: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)
Table 3. South Africa: Events Market, By Virtual –Revenue and Forecast to 2028 (US$ Billion)
Table 4. South Africa: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)
Table 5. South Africa: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)
Table 6. South Africa: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)
Table 7. South Africa: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)
Table 8. South Africa: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)
Table 9. UAE: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)
Table 10. UAE: Events Market, By Virtual –Revenue and Forecast to 2028 (US$ Billion)
Table 11. UAE: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)
Table 12. UAE: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)
Table 13. UAE: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)
Table 14. UAE: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)
Table 15. UAE: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)
Table 16. Saudi Arabia: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)
Table 17. Saudi Arabia: Events Market, By Virtual –Revenue and Forecast to 2028 (US$ Billion)
Table 18. Saudi Arabia: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)
Table 19. Saudi Arabia: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)
Table 20. Saudi Arabia: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)
Table 21. Saudi Arabia: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)
Table 22. Saudi Arabia: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)
Table 23. Rest of MEA: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)
Table 24. Rest of MEA: Events Market, By Virtual –Revenue and Forecast to 2028 (US$ Billion)
Table 25. Rest of MEA: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)
Table 26. Rest of MEA: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)
Table 27. Rest of MEA: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)
Table 28. Rest of MEA: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)
Table 29. Rest of MEA: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)
Table 30. Glossary of Terms, MEA Events Market
LIST OF FIGURES
Figure 1. MEA Events Market Segmentation
Figure 2. MEA Events Market Segmentation - Country
Figure 3. MEA Events Market Overview
Figure 4. MEA Events Market, By Event Type
Figure 5. MEA Events Market, By Virtual
Figure 6. MEA Events Market, By Application
Figure 7. MEA Events Market, By Enterprise Size
Figure 8. MEA Events Market, By Revenue Source
Figure 9. MEA Events Market, By Organizer
Figure 10. MEA Events Market, By Type
Figure 11. MEA Events Market, By Country
Figure 12. MEA: PEST Analysis
Figure 13. MEA Events Market Ecosystem Analysis
Figure 14. Expert Opinion
Figure 15. MEA Events Market: Impact Analysis of Drivers and Restraints
Figure 16. MEA Events Market, Forecast and Analysis (US$ Bn)
Figure 17. MEA Events Market, By Event Type (2021 and 2028)
Figure 18. Virtual: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 19. Webinars: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 20. Others: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 21. Hybrid: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 22. Physical: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 23. MEA Events Market, By Application (2021 and 2028)
Figure 24. B2B: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 25. B2C: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 26. MEA Events Market, By Enterprise Size (2021 and 2028)
Figure 27. Small and Medium Enterprises: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 28. Large Enterprises: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 29. MEA Events Market, By Revenue Source (2021 and 2028)
Figure 30. Ticket Sale: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 31. Sponsorship: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 32. Others: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 33. MEA Events Market, By Organizer (2021 and 2028)
Figure 34. Corporate: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 35. Sports: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 36. Education: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 37. Entertainment: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 38. Association: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 39. Others: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 40. MEA Events Market, By Type (2021 and 2028)
Figure 41. Music Concert: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 42. Festival: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 43. Sports: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 44. Exhibitions and Conferences: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 45. Corporate Events and Seminars: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 46. Others: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 47. MEA: Events Market, by key Country – Revenue (2021) (US$ Billion)
Figure 48. MEA: Events Market Revenue Share, by Key Country (2021 and 2028)
Figure 49. South Africa: Events Market– Revenue and Forecast to 2028 (US$ Billion)
Figure 50. UAE: Events Market– Revenue and Forecast to 2028 (US$ Billion)
Figure 51. Saudi Arabia: Events Market– Revenue and Forecast to 2028 (US$ Billion)
Figure 52. Rest of MEA: Events Market– Revenue and Forecast to 2028 (US$ Billion)
- Anschutz Entertainment Group
- ATPI Ltd.
- BCD Meetings & Events
- Cvent Inc
- Live Nation Worldwide, Inc.
- Pollstar
- StubHub
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the Middle East & Africa Events Market.
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in the Middle East & Africa Events Market, thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth Middle East & Africa market trends and outlook coupled with the factors driving the Events Market, as well as those hindering it
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution