South America Broadcast Infrastructure Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Component (Hardware, Software, and Services), Technology (Digital Broadcasting and Analog Broadcasting), and Application (OTT, Terrestrial, Satellite, IPTV, and Others)

Code: TIPRE00025460 | Pages: 121 | Industry: Electronics and Semiconductor | Date: Oct 2021
Covid

Market Introduction

The SAM broadcast infrastructure market is further segmented into Brazil, Argentina, and the Rest of SAM. The region is characterized by a mixed growth scenario, with several countries having complex political and macroeconomic environments. Despite many challenges, the positive initiatives taken by governments are helping economies of many of these countries to grow at a reasonable pace during the forecast period. Several countries in this region presently lack the infrastructure and resources needed to further develop their broadcast and media industries. In the present scenario, HD remains a differentiator largely offered by pay-TV operators in order to maintain a competitive edge over other market players, who primarily broadcast in SD. In recent years, the increase in the number of digital TV subscribers as well as the development of satellite broadcasting have boosted the growth of HD channels in South America. The transition to UHD is still at a very early stage in South America, as most broadcasters are focusing on upgrading their infrastructures to HD. The development of cutting-edge technologies, together with rising security concerns, has revolutionized the market for broadcast infrastructure in SAM. The adoption of an IT environment brings continuous deployment and thereby supports broadcasters to introduce improvements and deliver new services quickly. The country is highly focusing on working with broadcast suppliers for developing ‘cloud native’ applications designed for this new environment, which will facilitate new operating models and permit services to move between application instances with zero service impact. Increasing trend of live broadcast services and increasing demand for digital terrestrial TVs are the major factor driving the growth of the SAM broadcast infrastructure market.

In case of COVID-19, SAM is highly affected specially Brazil, followed by Ecuador, Chile, Peru, and Argentina, among others. The government of SAM has taken an array of actions to protect their citizens and contain COVID-19’s spread. It is anticipated that SAM will face lower export revenues, both from the drop in commodity prices and reduction in export volumes, especially to China, Europe, and the United States, which are important trade partners. Containment measures in several countries of SAM will reduce economic activity in the manufacturing and service sectors for at least the next quarter and is expected to rebound once the pandemic is contained. Several countries in SAM have been severely affected by the COVID-19 outbreak. Brazil has had the worst hit in the region, with the number of positive cases continuing to surge on a daily basis. The outbreak of COVID-19 has weakened the manufacturing volume and trade in Brazil and other countries in SAM, which has a negative impact on the broadcast infrastructure market offerings. Hence, the overall impact of COVID-19 on SAM region is moderate.


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Market Overview and Dynamics 

The SAM broadcast infrastructure market is expected to grow from US$ 237.91 million in 2021 to US$ 466.51 million by 2028; it is estimated to grow at a CAGR of 10.1% from 2021 to 2028. Due to the high cost of broadcasting hardware infrastructure, high maintenance cost, and frequent hardware upgrades, vendors are moving from hardware-based infrastructure to software-based infrastructure. The software-based infrastructure enables low-cost operation and easy maintenance. The shift of broadcasting equipment toward software as a service (SaaS) reduces the cost of infrastructure. Advancements in technology, along with shifting consumer behavior, are revolutionizing streaming services. The demand for scalability and agility is triggering the adoption of cloud platforms in the broadcast industry. Increasing demand for video viewing or interacting viewing has led to the approval of cloud-based solutions.  As broadcasters are starting to embrace software-defined infrastructure and are now using specialized software for the creation and management of broadcast-specific acquisition, editing, and distribution/storage functions. With increasing consumption of mobile video, the cloud plays an essential role in handling the transcoding system interoperability. Consumers expect access to live events, and rights holders are determined to monetize by expanding their reach across the borders. As the demand for cloud-based solutions in the broadcast industry for low cost and high scalability increases, the opportunities for market players who provide cost-effective and efficient streaming will propel the growth of the SAM market.

Key Market Segments

In terms of component, the software segment accounted for the largest share of the SAM broadcast infrastructure market in 2020. In terms of technology, the digital broadcasting segment held a larger market share of the SAM broadcast infrastructure market in 2020.  Further, the terrestrial segment held a larger share of the SAM broadcast infrastructure market based on application in 2020.  

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the SAM broadcast infrastructure market are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Cisco Systems, Inc.; EVS Broadcast Equipment; Grass Valley Canada; Kaltura; NEVION; and ROSS VIDEO LTD.

Reasons to buy report

  • To understand the SAM broadcast infrastructure market landscape and identify market segments that are most likely to guarantee a strong return
  • Stay ahead of the race by comprehending the ever-changing competitive landscape for SAM broadcast infrastructure market
  • Efficiently plan M&A and partnership deals in SAM broadcast infrastructure market by identifying market segments with the most promising probable sales
  • Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form SAM broadcast infrastructure market
  • Obtain market revenue forecast for market by various segments from 2021-2028 in SAM region.

 

 SAM Broadcast Infrastructure Market Segmentation

 SAM Broadcast Infrastructure Market - By Component

  • Hardware
    • Dish Antennas
    • Amplifiers
    • Switches
    • Encoders
    • Transmitters
    • Modulators
    • Others
  • Software
  • Services
    • Professional Services
    • Managed Services

SAM Broadcast Infrastructure Market - By Technology

  • Digital Broadcasting
  • Analog Broadcasting

SAM Broadcast Infrastructure Market - By Application

  • OTT
  • Terrestrial
  • Satellite
  • IPTV
  • Others

SAM Broadcast Infrastructure Market - By Country

  • Brazil  
  • Argentina  
  • Rest of SAM 

SAM Broadcast Infrastructure Market - Company Profiles

  • Cisco Systems, Inc.
  • EVS Broadcast Equipment
  • Grass Valley Canada
  • Kaltura
  • NEVION
  • ROSS VIDEO LTD

1.           Introduction

1.1         Scope of the Study

1.2         The Insight Partners Research Report Guidance

1.3         Market Segmentation

2.           Key Takeaways

3.           Research Methodology

3.1         Coverage

3.2         Secondary Research

3.3         Primary Research

4.           SAM Broadcast Infrastructure Market Landscape

4.1         Market Overview

4.2         SAM PEST Analysis

4.3         Ecosystem Analysis

4.4         Expert Opinion

5.           SAM Broadcast Infrastructure Market – Key Market Dynamics

5.1         Market Drivers

5.1.1        Increasing Adoption of New Broadcast Technologies

5.1.2        Migration from Hardware to Software-Based Infrastructure

5.2         Market Restraints

5.2.1        High Degree of Complexity in Integration of Hardware & Software and Failure of Broadcast Solution

5.3         Market Opportunities

5.3.1        Increasing Demand for Digital Terrestrial TVs

5.4         Future Trends

5.4.1        Increasing Trend of Live Broadcast Services

5.5         Impact Analysis of Drivers and Restraints

6.           Broadcast Infrastructure Market – SAM Analysis

6.1         SAM Broadcast Infrastructure Market Overview

6.2         SAM Broadcast Infrastructure Market – Revenue and Forecast to 2028 (US$ Million)

7.           SAM Broadcast Infrastructure Market Analysis – By Component

7.1         Overview

7.2         SAM Broadcast Infrastructure Market Breakdown, by Component, 2020 and 2028

7.3         Hardware

7.3.1        Overview

7.3.2        Hardware Market Revenue and Forecast to 2028 (US$ Million)

7.3.2.1          Dish Antennas

7.3.2.1.1          Overview

7.3.2.1.2          Dish Antennas Market Revenue and Forecast to 2028 (US$ Million)

7.3.2.2          Amplifiers

7.3.2.2.1          Overview

7.3.2.2.2          Amplifiers Market Revenue and Forecast to 2028 (US$ Million)

7.3.2.3          Switches

7.3.2.3.1          Overview

7.3.2.3.2          Switches Market Revenue and Forecast to 2028 (US$ Million)

7.3.2.4          Encoders

7.3.2.4.1          Overview

7.3.2.4.2          Encoders Market Revenue and Forecast to 2028 (US$ Million)

7.3.2.5          Transmitters

7.3.2.5.1          Overview

7.3.2.5.2          Transmitters Market Revenue and Forecast to 2028 (US$ Million)

7.3.2.6          Modulators

7.3.2.6.1          Overview

7.3.2.6.2          Modulators Market Revenue and Forecast to 2028 (US$ Million)

7.3.2.7          Others

7.3.2.7.1          Overview

7.3.2.7.2          Others Market Revenue and Forecast to 2028 (US$ Million)

7.4         Software

7.4.1        Overview

7.4.2        Software Market Revenue and Forecast to 2028 (US$ Million)

7.5         Services

7.5.1        Overview

7.5.2        Services Market Revenue and Forecast to 2028 (US$ Million)

7.5.2.1          Professional Services

7.5.2.1.1          Overview

7.5.2.1.2          Professional Services Market Revenue and Forecast to 2028 (US$ Million)

7.5.2.2          Managed Services

7.5.2.2.1          Overview

7.5.2.2.2          Managed Services Market Revenue and Forecast to 2028 (US$ Million)

8.           SAM Broadcast Infrastructure Market Analysis– By Technology

8.1         Overview

8.2         SAM Broadcast Infrastructure Market Breakdown, By Technology, 2020 and 2028

8.3         Digital Broadcasting

8.3.1        Overview

8.3.2        Digital Broadcasting Market Forecast and Analysis

8.4         Analog Broadcasting

8.4.1        Overview

8.4.2        Analog Broadcasting Market Forecast and Analysis

9.           SAM Broadcast Infrastructure Market Analysis – By Application

9.1         Overview

9.2         SAM Broadcast Infrastructure Market Breakdown, By Application, 2020 and 2028

9.3         OTT

9.3.1        Overview

9.3.2        OTT Market Forecast and Analysis

9.4         Terrestrial

9.4.1        Overview

9.4.2        Terrestrial Market Forecast and Analysis

9.5         Satellite

9.5.1        Overview

9.5.2        Satellite Market Forecast and Analysis

9.6         IPTV

9.6.1        Overview

9.6.2        IPTV Market Forecast and Analysis

9.7         Others

9.7.1        Overview

9.7.2        Others Market Forecast and Analysis

10.        SAM Broadcast Infrastructure Market – Country Analysis

10.1      Overview

10.1.1     SAM: Broadcast Infrastructure Market, by Key Country

10.1.1.1       Brazil: Broadcast Infrastructure Market – Revenue and Forecast to 2028 (US$ Million)

10.1.1.1.1       Brazil: Broadcast Infrastructure Market, by Component

10.1.1.1.1.1     Brazil: Broadcast Infrastructure Market, By Hardware

10.1.1.1.1.2     Brazil: Broadcast Infrastructure Market, By Services

10.1.1.1.2       Brazil: Broadcast Infrastructure Market, by Technology

10.1.1.1.3       Brazil: Broadcast Infrastructure Market, by Application

10.1.1.2       Argentina: Broadcast Infrastructure Market – Revenue and Forecast to 2028 (US$ Million)

10.1.1.2.1       Argentina: Broadcast Infrastructure Market, by Component

10.1.1.2.1.1     Argentina: Broadcast Infrastructure Market, By Hardware

10.1.1.2.1.2     Argentina: Broadcast Infrastructure Market, By Services

10.1.1.2.2       Argentina: Broadcast Infrastructure Market, by Technology

10.1.1.2.3       Argentina: Broadcast Infrastructure Market, by Application

10.1.1.3       Rest of SAM: Broadcast Infrastructure Market – Revenue and Forecast to 2028 (US$ Million)

10.1.1.3.1       Rest of SAM: Broadcast Infrastructure Market, by Component

10.1.1.3.1.1     Rest of SAM: Broadcast Infrastructure Market, By Hardware

10.1.1.3.1.2     Rest of SAM: Broadcast Infrastructure Market, By Services

10.1.1.3.2       Rest of SAM: Broadcast Infrastructure Market, by Technology

10.1.1.3.3       Rest of SAM: Broadcast Infrastructure Market, by Application

11.        SAM Broadcast Infrastructure Market- COVID-19 Impact Analysis

11.1      SAM

12.        Industry Landscape

12.1      Overview

12.2      Market Initiative

12.3      Merger and Acquisition

12.4      New Product Launch

13.        Company Profiles

13.1      EVS Broadcast Equipment

13.1.1     Key Facts

13.1.2     Business Description

13.1.3     Products and Services

13.1.4     Financial Overview

13.1.5     SWOT Analysis

13.1.6     Key Developments

13.2      Grass Valley Canada

13.2.1     Key Facts

13.2.2     Business Description

13.2.3     Products and Services

13.2.4     Financial Overview

13.2.5     SWOT Analysis

13.2.6     Key Developments

13.3      Kaltura

13.3.1     Key Facts

13.3.2     Business Description

13.3.3     Products and Services

13.3.4     Financial Overview

13.3.5     SWOT Analysis

13.3.6     Key Developments

13.4      NEVION

13.4.1     Key Facts

13.4.2     Business Description

13.4.3     Products and Services

13.4.4     Financial Overview

13.4.5     SWOT Analysis

13.4.6     Key Developments

13.5      ROSS VIDEO LTD

13.5.1     Key Facts

13.5.2     Business Description

13.5.3     Products and Services

13.5.4     Financial Overview

13.5.5     SWOT Analysis

13.5.6     Key Developments

13.6      Cisco Systems, Inc.

13.6.1     Key Facts

13.6.2     Business Description

13.6.3     Products and Services

13.6.4     Financial Overview

13.6.5     SWOT Analysis

13.6.6     Key Developments

14.        Appendix

14.1      About The Insight Partners

14.2      Glossary of Terms

LIST OF TABLES

Table 1.             SAM Broadcast Infrastructure Market – Revenue and Forecast to 2028 (US$ Million)

Table 2.             Brazil: Broadcast Infrastructure Market, by Component – Revenue and Forecast to 2028 (US$ Million)

Table 3.             Brazil: Broadcast Infrastructure Market, By Hardware – Revenue and Forecast to 2028 (US$ Million)

Table 4.             Brazil: Broadcast Infrastructure Market, By Services – Revenue and Forecast to 2028 (US$ Million)

Table 5.             Brazil: Broadcast Infrastructure Market, by Technology – Revenue and Forecast to 2028 (US$ Million)

Table 6.             Brazil: Broadcast Infrastructure Market, by Application – Revenue and Forecast to 2028 (US$ Million)

Table 7.             Argentina: Broadcast Infrastructure Market, by Component – Revenue and Forecast to 2028 (US$ Million)

Table 8.             Argentina: Broadcast Infrastructure Market, By Hardware – Revenue and Forecast to 2028 (US$ Million)

Table 9.             Argentina: Broadcast Infrastructure Market, By Services – Revenue and Forecast to 2028 (US$ Million)

Table 10.          Argentina: Broadcast Infrastructure Market, by Technology – Revenue and Forecast to 2028 (US$ Million)

Table 11.          Argentina: Broadcast Infrastructure Market, by Application – Revenue and Forecast to 2028 (US$ Million)

Table 12.          Rest of SAM: Broadcast Infrastructure Market, by Component – Revenue and Forecast to 2028 (US$ Million)

Table 13.          Rest of SAM: Broadcast Infrastructure Market, By Hardware – Revenue and Forecast to 2028 (US$ Million)

Table 14.          Rest of SAM: Broadcast Infrastructure Market, By Services – Revenue and Forecast to 2028 (US$ Million)

Table 15.          Rest of SAM: Broadcast Infrastructure Market, by Technology – Revenue and Forecast to 2028 (US$ Million)

Table 16.          Rest of SAM: Broadcast Infrastructure Market, by Application – Revenue and Forecast to 2028 (US$ Million)

Table 17.          Glossary of Term

LIST OF FIGURES

Figure 1.           SAM Broadcast Infrastructure Market Segmentation

Figure 2.           SAM Broadcast Infrastructure Market Segmentation – By Country

Figure 3.           SAM Broadcast Infrastructure Market Overview

Figure 4.           Software Segment Dominated the Market in 2020

Figure 5.           Digital Broadcasting Segment Dominated the Market in 2020

Figure 6.           Brazil held the Largest Share in 2020

Figure 7.           SAM- PEST Analysis

Figure 8.           Ecosystem Analysis

Figure 9.           Expert Opinion

Figure 10.        SAM Broadcast Infrastructure Market: Impact Analysis of Drivers and Restraints

Figure 11.        SAM Broadcast Infrastructure Market – Revenue and Forecast to 2028 (US$ Million)

Figure 12.        SAM Broadcast Infrastructure Market Breakdown, by Component (2020 and 2028)

Figure 13.        SAM Hardware Market Revenue and Forecast to 2028 (US$ Million)

Figure 14.        SAM Dish Antennas Market Revenue and Forecast to 2028 (US$ Million)

Figure 15.        SAM Amplifiers Market Revenue and Forecast to 2028 (US$ Million)

Figure 16.        SAM Switches Market Revenue and Forecast to 2028 (US$ Million)

Figure 17.        SAM Encoders Market Revenue and Forecast to 2028 (US$ Million)

Figure 18.        SAM Transmitters Market Revenue and Forecast to 2028 (US$ Million)

Figure 19.        SAM Modulators Market Revenue and Forecast to 2028 (US$ Million)

Figure 20.        SAM Others Market Revenue and Forecast to 2028 (US$ Million)

Figure 21.        SAM Software Market Revenue and Forecast to 2028 (US$ Million)

Figure 22.        SAM Services Market Revenue and Forecast to 2028 (US$ Million)

Figure 23.        SAM Professional Services Market Revenue and Forecast to 2028 (US$ Million)

Figure 24.        SAM Managed Services Market Revenue and Forecast to 2028 (US$ Million)

Figure 25.        SAM Broadcast Infrastructure Market Breakdown, By Technology, 2020 and 2028 (%)

Figure 26.        SAM Digital Broadcasting Market Revenue and Forecast to 2028 (US$ Mn)

Figure 27.        SAM Analog Broadcasting Market Revenue and Forecast to 2028 (US$ Mn)

Figure 28.        SAM Broadcast Infrastructure Market Breakdown, By Application, 2020 and 2028 (%)

Figure 29.        SAM OTT Market Revenue and Forecast to 2028 (US$ Mn)

Figure 30.        SAM Terrestrial Market Revenue and Forecast to 2028 (US$ Mn)

Figure 31.        SAM Satellite Market Revenue and Forecast to 2028 (US$ Mn)

Figure 32.        SAM IPTV Market Revenue and Forecast to 2028 (US$ Mn)

Figure 33.        SAM Others Market Revenue and Forecast to 2028 (US$ Mn)

Figure 34.        SAM: Broadcast Infrastructure Market, by Key Country – Revenue (2020) (USD Million)

Figure 35.        SAM: Broadcast Infrastructure Market Revenue Share, by Key Country (2020 and 2028)

Figure 36.        Brazil: Broadcast Infrastructure Market – Revenue and Forecast to 2028 (US$ Million)

Figure 37.        Argentina: Broadcast Infrastructure Market – Revenue and Forecast to 2028 (US$ Million)

Figure 38.        Rest of SAM: Broadcast Infrastructure Market – Revenue and Forecast to 2028 (US$ Million)

Figure 39.        Impact of COVID-19 Pandemic in SAM

  1. Cisco Systems, Inc.
  2. EVS Broadcast Equipment
  3. Grass Valley Canada
  4. Kaltura
  5. NEVION
  6. ROSS VIDEO LTD 
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the SAM broadcast infrastructure market.      
  • Highlights key business priorities in order to assist companies to realign their business strategies
  • The key findings and recommendations highlight crucial progressive industry trends in the SAM broadcast infrastructure market, thereby allowing players across the value chain to develop effective long-term strategies
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
  • Scrutinize in-depth SAM market trends and outlook coupled with the factors driving the broadcast infrastructure market, as well as those hindering it
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution    
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